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Sales Manager - New Business

  • Ansøg senest: 30. september 2026
  • Herlev
  • On-site
  • Ansøg senest: 30. september 2026
  • Herlev
  • On-site

Are you a true hunter who loves opening new doors, driving customer value, and turning curiosity about a customer's business into new growth?

We are a technology service company that, with our thinkers and doers, enable breakthroughs that help industrial businesses change. Our vision is to deliver the best service solutions to boost customers' sustainability, productivity, and digital business. Together with our customers, we are building a world we wish to see: a world where every system, process, and product can be made smarter, more efficient, and more sustainable. For this world to unfold, we need diverse people, expertise, and collaboration. By working across industries and supporting our customers navigating AI-driven technological changes as well as evolving industry demands, together we raise the bar on what a technology service company can do.

We see great potential in the Danish market and are now looking for a Sales Manager based in Copenhagen who wants to hunt new business opportunities and help drive our continued growth. Our focus is on product-oriented industrial companies within Medical Technology, Energy and Power Transmission, Aerospace and Defence, Industrial Machinery and Equipment, and Mining and Materials Handling.

The opportunity

This is a true new-business role. We are looking for someone who is genuinely curious about our customers' businesses, who enjoys understanding their challenges from the outside in, and who turns that curiosity into new opportunities and real customer value. At Etteplan, we call this Bold Thinking: being willing to challenge ideas, explore new possibilities, and proactively propose solutions that help customers stay ahead in a rapidly changing world. Your local presence close to customers helps us deeply understand what they really need, so that we can bring the right technology, expertise, and AI into the relationship to boost their sustainable growth and productivity.

You will open doors to new decision-makers and business leaders, acting as a strategic partner rather than simply a supplier. Together with our specialists and delivery teams, you will shape solutions that help our customers develop, improve, and grow. Success in this role requires Forward Focus: taking ownership, continuously developing your expertise, embracing new technologies, and turning opportunities into tangible business results for both customers and Etteplan.

You are also expected to build close relationships with colleagues across other Etteplan countries, bringing customers the best value by drawing on global competences and best practices from across the organization. This is how we work Smarter Together: sharing ideas across disciplines, learning from one another, and combining local market insight with international expertise to create the strongest solutions for our customers.

With significant freedom and responsibility, you will have the opportunity to influence both your own market and Etteplan's future growth in Denmark. If you are motivated by building relationships, creating customer value, and working in a culture defined by Forward Focus, Bold Thinking, and Smarter Together, this could be the right opportunity for you.

What you'll be working with

You will hunt and develop new business opportunities, using your existing network and background in industrial companies to open doors, while also growing relationships with existing customers, driving the sales process from the first conversation to signed agreements and long-term partnerships. You will work closely with colleagues across other Etteplan countries to bring the right global competences and best practices into every deal.

Our customers are looking for support within areas such as digital transformation, software and embedded solutions, automation, smart factory initiatives, and engineering services, as well as our AI-driven service solutions, built to solve real customer problems rather than technology for its own sake. These service solutions combine AI and new technologies with efficient processes, versatile know-how, and world-class engineering methods, including data management and data maintenance that enable customers to make effective use of AI, especially for industrial product companies and asset companies. Working closely with a very strong and ambitious sales team across Denmark and the wider Etteplan organization, you will help customers to find the right solutions to their business challenges.

We believe you have:

  • Experience selling consulting services, software and embedded solutions, or technology-related projects.
  • An existing network and background within industrial companies, ideally within Medical Technology, Energy and Power Transmission, Aerospace and Defence, Industrial Machinery and Equipment, and Mining and Materials Handling.
  • A solid understanding of B2B sales within the Danish market and a strong track record of building and developing long-term customer relationships.
  • The relationship-building skills to work closely with colleagues across other Etteplan countries, bringing global competences and best practices to Danish customers.
  • A genuine curiosity about customers' businesses, and the drive to turn that curiosity into new opportunities and value for them.
  • A genuine interest in AI and new technologies, and a passion for learning how they can create new value for customers.
  • Experience engaging with stakeholders at management and decision-making level.
  • A structured approach to pipeline management, forecasting, and business development.
  • A proactive mindset and a strong sense of ownership.
  • Fluency in Danish (Professional proficiency C1) and English (Professional proficiency C1)

Why Etteplan?

At Etteplan, you'll join an ambitious and collaborative organization where entrepreneurial thinking is encouraged, and individual contributions make a real difference. We are an international growth company, growing both organically and through acquisitions, and we want to be the employer of choice for people who are passionate about AI, technology, and learning.

We offer significant responsibility, flexibility, competitive compensation, and the opportunity to work with some of the most interesting industrial and technology companies in the market while contributing directly to the growth of our Danish business.

Om os

As a technology service company, we bring people and technology together to change things for the better. For creating solutions positively impacting our everyday life, we need diverse people, expertise, and collaboration. Together with our customers, we are building the world we wish to see. Explore our openings and become part of a culture which believes in collaboration, creativity, and innovation. Our values – forward focus, bold thinking, smarter together – set the foundation for our culture. Whether you’re an experienced professional or just starting your career, Etteplan is where your next adventure might be just around the corner. Your journey starts here!

Diversity, equity and inclusion​

At Etteplan, we believe that embracing Diversity, Equity and Inclusion is key to our innovation and success. Our global community Happy DEIs, helps create an environment where every voice is heard and valued and every employee feels included and empowered. We provide a platform for open discussion, networking, and continuous learning, ensuring that DEI is woven into the fabric of our workplace. Join us and you'll be part of a company that doesn't just talk about DEI – we live it.​


Forward focusWe take pride and ownership in our work as well as our personal and professional growth. For us, new technologies are opportunities waiting to be turned into our competitive advantage. With our foresight and proactive mindset, we advance the success of both our customers and Etteplan.

Bold thinkingWe explore new horizons, challenge ideas, and actively propose innovative solutions. We promote an environment of open dialogue, where we have the freedom to voice our opinions openly and honestly without fear of judgment.

Smarter togetherWe share ideas with one another, not just with our closest colleagues but across different disciplines and service areas. By learning together, we help foster a diverse community where knowledge flows freely, where collaboration knows no limits, and where everyone can feel they belong.

Simon Mikkelsen | Kontaktperson

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