Marketing Executive (Taiwan & Hong Kong)
- Applications are considered on a rolling basis
- Taipei, Taiwan
- Hybrid
The Company
Our story began over 125 years ago as Turners and Growers, and today as T&G Global, we help grow healthier futures for people around the world. Operating in 13 countries, our team of 1,800 people grows, market, sell and distribute nutritious fresh produce to customers and consumers in over 60 countries. As kaitiaki, we do this guided by kaitiakitanga. For us, this means we treat the land, people, produce, resources, and community with the greatest respect and care, as guardians of their future.
Join the team behind some of the world's most recognized premium apple brands. At T&G Global, we're the team behind Envy™, Jazz™ and Joli™ apples, supplying customers and consumers across Asia, North America and beyond.
Operating across the fresh produce value chain — from growing and sourcing through marketing, sales and distribution — we connect growers, customers and markets to deliver high-quality fruit around the world. With operations spanning multiple countries, we combine global capability with strong category expertise to deliver premium produce and build long-term partnerships.
The Purpose
Based in Taipei and reporting to the Head of Marketing, Asia, you will:
- Be the primary marketing contact for Taiwan and Hong Kong.
- Develop and execute integrated marketing plans across both markets.
- Bring regional and global brand strategies to life locally.
- Partner with Sales, customers, agencies and cross-functional teams.
- Turn market insights into effective brand, shopper and customer programmes.
- Manage marketing investment and track brand and commercial outcomes.
If you're passionate about marketing, enjoy working in a fast-paced FMCG environment, and want to make a genuine impact across Taiwan and Hong Kong, we'd love to hear from you.
What You’ll Do
As part of our marketing team, you’ll take ownership of market planning and execution across Taiwan and Hong Kong, bringing our brands to life, driving customer engagement and supporting business growth.
Drive Impactful Marketing Campaigns
- Plan and execute consumer focused marketing campaigns and activations across Taiwan and Hong Kong.
- Deliver integrated brand and shopper programmes that build awareness, household penetration and trial while strengthening premium brand positioning.
Turn Insights into Growth
- Gather and analyse consumer, shopper, brand, customer, competitor and retail insights, translating findings into clear market actions and investment priorities.
- Support marketing budget planning, forecasting and performance tracking across assigned markets and campaigns.
- Monitor marketing investments and evaluate campaign effectiveness through post-campaign ROI analysis, identifying key insights and opportunities for improvement.
Partner with Diverse Stakeholders
- Collaborate closely with sales teams, customers, and cross-functional stakeholders to identify opportunities that drive profitable growth.
- Build strong working relationships to ensure marketing initiatives align with business and customer objectives.
Support Regional & Global Initiatives
- Contribute to the development and lead the local implementation of regional and global marketing programmes, ensuring consistent brand messaging.
- Work with international teams to bring strategic initiatives to life at a local level.
- Manage agencies and suppliers from briefing through delivery, ensuring outputs are on-brand, on time and within approved budgets.
Create Meaningful Customer Experiences
- Develop tailored marketing materials and customer programs that address specific market needs and deliver value to key customers.
- Coordinate customer events, promotions and retail activations across Modern Trade, Traditional Trade and E-Commerce, including sampling, point-of-sale materials, displays and shopper engagement programmes.
Why You'll Love This Role
- Regional exposure across multiple markets
- Opportunity to work on international brands and campaigns
- High visibility and collaboration with cross-functional teams
- A mix of strategic planning, creative execution, and commercial impact
- Career growth within a dynamic and fast-paced FMCG environment
Skills & Requirements
Who We’re Looking For?
We're looking for a dynamic and driven marketing professional who is passionate about building brands, creating engaging campaigns, and making a real impact on the FMCG industry.
You'll be successful in this role if you:
- Hold a bachelor’s degree in marketing, Business, or a related field.
- Have at least five years’ marketing experience, ideally within FMCG, consumer goods, or retail environments.
- Have experience partnering with sales teams, retail customers, and distributors to deliver successful marketing initiatives.
- Thrive on building strong relationships and collaborating with diverse stakeholders.
- Possess strong planning and organizational skills, with the ability to manage multiple projects in a fast-paced environment.
- Are commercially minded, comfortable working with data, and able to turn insights into action.
- Have hands-on experience executing campaigns and shopper activations across Modern Trade (MT), Traditional Trade (TT), and E-Commerce (EC) channels.
- Communicate confidently in written and spoken English and Mandarin.
- Have experience working across multiple markets, particularly Taiwan and Hong Kong.
- Cantonese language capability and previous experience working with the Hong Kong market would be advantageous.
What Will Set You Apart
- FMCG, grocery retail, or shopper marketing experience
- A creative mindset combined with strong business acumen
- Strong agency and supplier management skills.
- A proactive, energetic, and results-oriented approach
- A passion for building brands and delivering exceptional customer experiences
If you're looking for an opportunity to grow your career, work with internationally recognized brands, and make an impact in a fast-moving industry, we'd love to hear from you!
Why Join T&G Global?
At T&G Global, you'll be part of an international business that connects people, markets, and fresh produce across the world. We are passionate about growing great careers and creating an environment where our people can thrive.
What you can look forward to:
Global Exposure
Collaborate with regional and international teams while gaining valuable experience in a leading global organization.
Competitive Rewards
Enjoy an attractive salary package with comprehensive local benefits.
Work-Life Balance
We believe great performance starts with a healthy balance between work and personal life.
Flexible Work Arrangements
Benefit from flexible ways of working that support your lifestyle and productivity.
Growth & Development
Access continuous learning opportunities and career development to help you reach your full potential.
Comprehensive Benefits
Including car allowance, medical coverage, and other local employment benefits where applicable.
Make an Impact
Join a purpose-driven business where your ideas, contributions, and achievements truly make a difference.
Grow your career with T&G Global and be part of a team that's shaping the future of fresh produce.
Proof of eligibility to work in Taiwan is required for all applicants and any offer of employment will be subject to a satisfactory security check.
About the company
Our story began over 125 years ago as Turners and Growers, and today as T&G Global, we help grow healthier futures for people around the world.
Operating in 13 countries, our team of 1,800 people grow, market, sell and distribute nutritious fresh produce to customers and consumers in over 60 countries. As kaitiaki, we do this guided by kaitiakitanga. For us, this means we treat the land, people, produce, resources, and community with the greatest of respect and care, as guardians of their future.
Elise Kwan | Contact Person
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