Content Manager - Lyko Finland

Job Description

At Lyko, we believe beauty is for everyone - and we want EVERYONE to know we exist. That's why brand awareness never stops being a focus, and why social and community are two of the loudest levers we have to pull.

The past few years in Finland have been amazing, with high growth as the norm. Our brand is more mature and established than it was a couple of years ago - which raises the real question: what's next? How do we become the most well-known and beloved brand for anyone interested in beauty? If that is something that makes your heart pump a little faster, keep reading!

How we think about social:
The brands winning today don't advertise on social - they build participation. That's the shift: from broadcasting to pulling people in. Same old playbook doesn't cut it when everyone's fighting for the same attention, and we've spent years building our own community of beauty lovers. Our ambition isn't just to keep up. It's to lead - setting the tone for beauty content in our markets, not following it.

What you'll own:
As Content Manager for the Finnish market, you'll set the social media strategy and run it day to day, own the content calendar, and drive UGC and influencer marketing. You'll also be hands-on with our Finnish Lyko Community - a living space for beauty lovers to share looks, reviews, and tips, discover new favorites, and connect with a network spanning the Nordics and parts of Europe.

In other words, this means you will:

• Manage external agency partners producing organic, UGC, and influencer content across campaigns and always-on
• Brief, coordinate, and follow up so the work actually ships
• Own content direction and priorities - you decide what gets made, what gets pushed and what waits.
• Choose who we partner with for influencer collaborations, based on brand fit, values, relevance, and actual impact - not just follower count
• Call the shots on operational priorities without waiting for sign-off on every move

Who we're looking for:
Someone social-first, relationship-driven, commercially minded, and trend-aware - naturally curious, with an instinct for spotting emerging voices and formats before they go mainstream. You build real relationships with those you collaborate with, whether it's in-house teams, external agencies, or creators. You've probably got a couple of years of experience in social media or a related marketing role, with excellent expertise in at least one core competence and solid skills across the rest.

You'll work closely with Head of Marketing, the local marketing team, Own Brand Managers, our Creative Agency, the Lyko Community, external agencies and freelancers - and the list goes on. Juggling multiple stakeholders without losing momentum is part of the job, so we need someone who genuinely thrives in that kind of environment.

If we were to describe you, it would probably also sound something like this:

• Proven track record managing a business social media account - you know where the audience actually is (TikTok, Instagram, and beyond) and love keeping up with trends
• Comfortable in front of a camera when needed - not camera-shy
• Advanced skills in Premiere Pro and CapCut, with basic design knowledge in Photoshop, Illustrator, Canva, or Figma
• Advanced hands-on experience with Meta Business Suite and TikTok For Business
• Familiarity with Kolsquare, Iconosquare, or a similar social/IM reporting tool is a plus, as is knowledge of Monday.com
• Experience working with external agencies to plan, brief, and deliver content
• A track record of planning and executing a content strategy, not just contributing to one
• Proactive and self-led - you don't wait for someone to set your priorities, you make a call and defend it
• Experience in fashion, beauty, or another lifestyle-related environment is a plus, not a must

Wondering about hybrid work? At Lyko, we follow a “Business First” approach – which means you're expected to be on-site at one of our offices at least three days a week. The remaining two days are flexible, as long as it works with your team and the needs of the business.

Hey! Don’t hesitate to apply even though you don’t tick all the boxes on our (wish) list. We believe that who you are and what skills you have is more important than the number of years of experience ⭐

If this sounds exciting and you're eager to apply - go ahead and do it ASAP! It’s quick and easy. No CV or cover letter needed, instead, we ask you to answer a few questions that are valuable for us in our selection process. Please apply as soon as possible, but no later than 18th of September.

Do you have questions about the position? Contact Mette Martin, Marketing Manager Finland at mette.martin@lyko.com. We look forward to receiving your application! 🌟