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Performance Marketing Manager

  • Application Deadline: April 26, 2019
  • Stockholm

Mentimeter is listed as the fastest growing Swedish startup in 2018. Our vision is to transform presentations and meetings into fun and interactive experiences by making it easy to listen and be heard. We have 30 million users and customers in more than 120 countries. We are building a modern and diverse product-first tech company and are based in Stockholm.

We are currently looking for someone great to join our marketing team to be responsible for expanding, managing and optimizing our performance marketing efforts (main channels currently are Facebook & Google). You should be analytical and get excited about the idea of constantly optimizing our marketing efforts, reaching the lowest possible Cost Per Activation (with ROI) using Unit Economics to analyze ad performance as well as user behavior.

You will work with diverse target groups - ranging from Management Consultants to Kindergarten teachers to CEOs. Our audience is a global one, a challenge we hope you will love!

We believe that a brilliant person with the right ambition can really leverage their time at Mentimeter. We are growing fast, and with us, so can you.


  • Together with our Marketing Director create a plan to increase Mentimeter growth via Performance Marketing
  • On a daily basis manage and optimize our paid online presence, including SEM, across all markets we operate within
  • Manage our paid channels (Facebook, Google)
  • Analysis of user behavior that will be turned into concepts of how to optimize viral effects via Performance Marketing and find new ways for Mentimeter to grow
  • Together with our Content Marketing Manager decide on tactics for content distribution in paid channels
  • Together with our Marketing Automation Manager create a streamlined flow of the audiences to target at which time and in which channel
  • Lead the distribution of feature hard-launches & campaigns in paid channels
  • Together with our Business Performance Director build out and update frameworks to evaluate the impact of Performance Marketing

Work with great people

Full-stack Developer
"All the way from south of south of Stockholm, Emma would prefer to spend all her days in the movie theater. If you stop by the office, Emma will be the one wearing a black cape."
Account Executive
"World champion runner up in Brazilian Jiu Jitsu - BAM, BOM, SMACK! His name means Persian King, and as every loved king he has a kind heart, that is our Chassa!"
Office Mascot
"The youngest member of the team! Ragnar is full of energy and makes sure we exercise by chasing him around the office. "
Creative Content Producer
"Emma is from the small town Ware (where?) in the UK. A true lover of travels, she's been traveling from Moscow to Beijing with the Trans-Siberian railway. Emma the Explorer!"
Business Performance
"The true global Citizen Sam. She wanted to be a philosopher or psychologist but chose her other big love in life: mathematical science. Now the person in Mentimeter making sure we are data driven."
UI Developer
"Passionate about Motocross, Metro safaris and great user experience. Don't be surprised if you see his name on the big stage in the future talking about how to build rapid tech driven design."

Skills & Requirements

Requirements for the role:

  • 1-3 years experience in marketing with at least 1-year hands-on experience from Performance Marketing specifically
  • Strong academic background
  • Strong analytical skill-set
  • Deep knowledge from working with Performance Marketing via Facebook Ads Manager as well as the Google Marketing Platform (both AdWords and display ads).
  • Deep knowledge of the relationship between tracking/data of user behavior and Performance Marketing
  • Deep knowledge in Google Analytics and reporting
  • Experience from a/b test setup and analysis
  • Knowledge in Conversion Rate Optimisation
  • Place of work in Stockholm, and we can support re-location within EU

Bonus points for:

  • Experience from working with Performance Marketing for B2B2C products (Slack and Dropbox as examples) across several markets
  • Worked in industries where performance marketing is core to the business (i.e Gaming or E-commerce)
  • Experience from working with advanced retargeting setups and flows and knows how to align this with e.g. email-marketing
  • Knowledge in Google Tag Manager and Mixpanel
  • Experience with Programmatic/RTB platforms

Not required:

  • You don't have to know Swedish (daily work is carried out in English and the Mentimeter team currently boasts 18 different nationalities!)

Resources we have to support you:

  • Marketing team to support you in analysis, tactics, copywriting and ad assets creation
  • Extensive tracking and set up already in place
  • Professional marketing and data gathering services (Customer.io, Intercom, Mixpanel, Google Analytics etc. )

Mentimeter can offer:

  • A diverse and inclusive work environment
  • Smart and driven colleagues
  • Paid relocation to innovative places around the world (San Francisco, Barcelona, Lisbon, Palermo)
  • Leadership program (including an external personal coach) for every team member
  • Continuous education to ensure that we are state-of-the-art in how we innovate and build Mentimeter
  • A product that is loved and used by more than 30 million people

Our core principles and basis for our culture:

  • Inclusiveness - transparency, equality and diversity
  • Work smart - good enough, but know when to excel
  • Professionalism - "the consultant mindset"
  • Be humble to other people’s work
  • Have fun

Great Place to Work

  • Competitive salary

  • Expat Relocation Package

  • A diverse, modern and inclusive work environment

  • Pension scheme at ITP level

  • Fast growing startup

  • Personal development opportunities

  • Attractive insurance package

  • State of the art work tools, cell phone and comput

  • Conference attendance to keep professional edge

  • Wellness allowance 5000 sek / year

  • Annual 1 month inspiration trip

  • External leadership coach for every team memeber

About the company

Our vision is to transform presentations and meetings into fun and interactive experiences.

We have created a frictionless software with beautiful visualizations that enable leaders to engage their audience.

With Mentimeter, users become the best presenter they can be. Meetings become more productive, participants learn more and have fun whilst doing it.

Our mission is to turn presenters into superstars.

We have more than 30 million users and customers in 120 countries.. on our way of making the world a better place, one presentation at a time!

2018-01-02Mentimeter has found its recipe for success - the company moves to Lisbon in 2018: http://bit.ly/2CviVxE

2017-01-15The entire Mentimeter team moves temporarily to Barcelona for one month to get inspiration: http://bit.ly/2Cx1MDB

2016-08-15Point Nine Capital lists Mentimeter as one of the most interesting SaaS companies in the Nordics: http://bit.ly/2CwKNRX

2016-01-27Mentimeter temporarily moves to San Francisco to join Dave McClure's 500startups: http://bit.ly/2CzSoPV

2015-08-11Mentimeter has unique collaboration with Way Out West in Gothenburg: http://bit.ly/2Cz6ocG

2015-07-13Won Best User Interface in Microsoft Office App Store: http://bit.ly/2CxaHVE Runner up was a company based in San Francisco with $500M in investment

2015-02-23Mentimeter in Dagens Nyheter: http://bit.ly/2CwQ0Ju

2014-11-14Mentimeter Crew goes to Slush in Helsinki and Johnny is speaker: http://bit.ly/2CyBDEn

2014-06-07Angel Investment from Per Appelgren, Meg Charles-Horn, Lars Wiklund and Fredrik Linder

Ellie Engström | Hiring Manager

I'm interested

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