Nordic Growth Manager – Digital, CRM & Loyalty
- Application Deadline: Sept. 20, 2026
- Multiple locations
- Hybrid
McDonald’s is increasingly becoming a digitally enabled business. Across the four Nordic markets, a significant and growing share of our customers identify themselves through our digital ecosystem, giving us the opportunity to build deeper customer relationships and create more relevant experiences.
Digital customers visit more frequently than non-digital customers. Our next growth opportunity is therefore not simply to only acquire more digital customers, but to increase the value and engagement of our existing customer base through smarter segmentation, personalization, loyalty and activation.
We are looking for a commercially driven and analytically strong Nordic Growth Manager, Digital, CRM & Loyalty to build and lead our digital growth agenda across the four Nordic markets together with the Nordic Media & Digital Director and Nordic Digital Engagement Lead.
The Nordic Growth Manager will develop a scalable growth strategy and translate it into concrete digital commercial activation plans across markets, channels and customer journeys. Furthermore, the role will also have responsibility for driving the commercial performance of our loyalty proposition, ensuring that our points program, rewards and partner ecosystem create compelling value for customers while delivering sustainable incremental growth for the business.
This is a highly cross-functional role at the intersection of commercial strategy, digital/CRM/loyalty strategy & performance, analytics and marketing, requiring someone who can move comfortably between strategy, customer insights & analytics and hands-on commercial execution on our customer facing digital platforms.
Skills & Requirements
We are looking for a commercially minded and analytical growth professional who knows how to turn customer insights and data into actions that drive measurable business impact.
To succeed in this role, you bring:
- Relevant experience within digital growth, CRM, loyalty, customer strategy, commercial analytics, e-commerce or a related discipline.
- Experience from a scaled consumer business with a significant customer base – ideally a high-frequency, transactional business.
- Proven experience with customer segmentation, lifecycle management, CRM and personalization, preferably combined with loyalty or promotional optimization.
- Strong commercial understanding of revenue, margin, customer economics and ROI, and confidence working with customer and transactional data.
- A solid understanding of customer lifetime value, retention, churn, cohort analysis, incrementality and A/B testing.
- The ability to translate complex data and insights into clear commercial priorities and actionable growth initiatives.
- Strong stakeholder management and influencing skills, with the ability to collaborate across functions and markets without relying on formal authority.
- Excellent communication skills and a collaborative mindset.
Experience from grocery/retail, e-commerce or marketplaces, telecom, fintech/payments, airlines/travel loyalty or consumer subscription businesses would be particularly relevant.
- Experience working in a Nordic, international or other multi-market organization is considered a strong advantage.
The position is a full-time, permanent role and can be based at either our office in Frederiksberg, Denmark, or at Waterfront in central Stockholm, Sweden.
If you have any questions to the role, please reach out to Frederik Qvitzau, Nordic Digital Engagement Lead at frederik.qvitzau@dk.mcd.com.
Does the opportunity to shape digital customer growth for McDonald’s across the Nordics sound like your next challenge? We review applications on an ongoing basis, so we encourage you to apply as soon as possible.
We look forward to hearing from you.
About the company
McDonald’s is the largest restaurant chain in the Nordics and the market leader in both sales and market share, serving iconic products such as the Big Mac and world-famous fries to over 600,000 guests every day.
In 2021, McDonald’s became the leading Quick Service Restaurant in each of the Nordic countries for the first time. System-wide sales exceed €2.0 billion, with more than 136 million customers served annually. Food Folk is the largest youth employer in the region, with around 30,000 restaurant employees and approximately 70 franchisees operating across four countries. There are ambitious plans to grow to 600 restaurants by 2030.
We believe in using our scale and reach responsibly, engaging customers, employees, franchisees, suppliers, and partners to make a positive impact in the communities we serve. We are proud of the progress made and remain committed to driving meaningful change across our markets.
Food Folk is an independent company holding a 20-year McDonald’s International Development Licence (“IDL”) to operate McDonald’s restaurants in the Nordics. Owned by the Hands Family since 2017, Food Folk oversees both restaurant operations and the associated real estate portfolio. The corporate organisation comprises around 300 colleagues, with offices in Copenhagen, Helsinki, Oslo, and Stockholm.
Frederik Quitzau | Contact Person
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