Head of Commercial Growth

Job Description

You? A senior, data-driven B2B growth marketing leader who knows how to turn a strong value proposition, compelling insights, and automation into awareness, demand, and scalable commercial growth.

Role? Head of Commercial Growth, build and lead the growth engine that takes Vend Advertising's Marketplace Media strategy to market across the Nordics.Salary? Competitive ranges aligned with Nordic market standards.

Company? Vend, home of FINN, Blocket, Tori, Oikotie, DBA & Bilbasen, where millions of people across the Nordics connect to find what they need, whether it’s a job, a home, a way to move, or a fresh start.

Location? Join us in our Stockholm, Oslo, Helsinki, or Copenhagen office, with the flexibility to work 3 days per week remotely!

Why us? This is a rare opportunity to build a new B2B growth engine at significant scale. You will play a key role in establishing Vend Advertising as a leading Marketplace Media partner across the Nordics, combining high-intent audiences, logged-in users, first-party data, trusted marketplace brands, and technology to create measurable value for advertisers.

Sounds like your cup of tea? Check out the details below!

WHO ARE YOU?

• 7–10+ years of leadership experience in B2B growth, digital B2B marketing, demand generation, commercial growth, or similar roles at scale.
• Modern B2B Growth Mindset: Proven experience building demand engines that combine brand, content, digital channels, CRM, data, and automation to move customers from awareness to commercial opportunity.
• Data-literate & Commercial Builder: Strong ability to turn customer, market, and performance insights into compelling propositions, growth initiatives, and measurable commercial outcomes.
• Strategic Lifecycle & Automation Fluency: Practical background in CRM and lifecycle strategy, with the ability to architect high-level customer journeys and act as a strong commercial sparring partner to our CRM experts.
• Cross-functional Influencer: A collaborative leader who can drive momentum and bring together multiple disciplines, teams, and markets around shared commercial goals.
• Experience from marketplaces, AdTech/MarTech, SaaS, Retail Media, E-commerce, or other data-driven B2B environments is highly relevant.

Key Stakeholders & Collaboration

You will work closely across the entire Advertising organisation to turn our Marketplace Media strategy into commercial impact:

• Sales & Commercial Success: Creating demand and equipping our commercial teams with the insights, proof points, tools, and customer journeys needed to win, grow, and retain strategic customers.
• Industry Strategy: Translating our Marketplace Media proposition into compelling, industry-specific narratives, insights, and growth initiatives for our priority customer segments.
• Product & Tech: Connecting customer and commercial opportunities with our advertising products, data, digital journeys, and automation capabilities.
• Operations & Yield: Ensuring our growth initiatives can scale operationally and connect demand with how we optimise and monetise our advertising inventory.

As part of the Advertising Leadership Team, you will work alongside these functions to set direction, prioritise opportunities, and build a more integrated and scalable Nordic advertising business.

What Success Looks Like

• After 6 Months: Our Marketplace Media proposition is activated across priority customer segments; the Advertising Hub and Nordic CRM/lifecycle foundations are driving measurable engagement and qualified demand; and our commercial insights framework is delivering compelling proof points for customers and Sales.
• After 12 Months: Vend Advertising has significantly strengthened its position as a Marketplace Media partner; the Advertising Hub and CRM have become scalable engines for B2B demand generation; and we can demonstrate measurable commercial impact from our growth initiatives across the Nordics.

A Few Words From the Hiring Manager

"Why are we creating this role?"

Vend Advertising is entering a new chapter. We are bringing together the power of some of the Nordics' strongest marketplaces into a new Marketplace Media proposition, built on high-intent environments, millions of logged-in users, rich first-party data and trusted brands.

But the market doesn't yet fully understand what Marketplace Media can offer or why Vend Advertising should be a strategic part of the media mix.

That's what I want this role to change.

You will build the growth engine around our Marketplace Media strategy, creating awareness and demand, developing the insights that prove our impact, and using our Advertising Hub, CRM and automation to turn that demand into scalable commercial opportunities.

We are not traditional media. We are Marketplace Media. Now we need to make the market understand why that matters.

Carl Vult von Steyern – VP Advertising

GOT YOUR ATTENTION? Let us hear from you!

Turn yourself in by September 20th. We will start reviewing applications on a rolling basis, so don't hesitate to submit your application early!

QUESTIONS?

Carl Vult von Steyern, VP Advertising, is happy to provide information about the daily work and answer any questions you may have about the role. They can be reached via LinkedIn or email at carl.steyern@vend.com.

For questions regarding the recruitment process, please contact our Talent Acquisition team at jose.reis@vend.com