Senior Business Intelligence Analyst

Job Description

Key Responsibilities:

• Collect, aggregate, and analyze data from multiple internal and external sources, including structured and unstructured data sets, to drive insights into digital performance, member behavior, employee experience, and business outcomes.
• Communicate findings and insights to stakeholders and provide business strategy recommendations for optimizing digital performance, adoption, containment, self-service, and experience outcomes.
• Develop, maintain, and manage advanced reporting, dashboards, scorecards, and BI solutions that monitor the health, adoption, effectiveness, and operational performance of mobile, online, and employee-facing digital products.
• Evaluate new digital enhancements before and after release by defining success measures, establishing baselines, monitoring adoption and performance, and identifying usability, journey, or experience opportunities.
• Identify, analyze, and interpret trends or patterns across digital journeys and prepare ongoing reports and data visualizations, including charts, dashboards, heat maps, funnels, and scorecards, to support business decisions.
• Produce actionable reports that show key performance indicators, identify areas of improvement in current operations, and display root cause analysis of digital performance or experience issues.
• Use analytics and metrics to improve processes and provide data-driven forecasts of potential costs, risks, member impacts, employee impacts, and benefits of new business or digital initiatives.
• Understand data gaps and connect data components across systems to support reliable reporting, visualization, and digital product performance measurement.
• Provide reporting solutions and respond to ad-hoc report requests across Digital and partner business areas, including Product, Marketing, Contact Center Operations, IT, Member Service Operations, and Risk partners as appropriate.
• Create specifications for reports, analysis, dashboards, and measurement plans based on business needs, product objectives, digital release plans, and required or available data elements.
• Assist with the development and enhancement of practices, procedures, data definitions, measurement standards, and documentation that improve consistency across Digital reporting.
• Develop and maintain strong working relationships with team members, subject matter experts, product owners, journey owners, and leaders; work with senior management on complex issues as needed.
• Lead small to medium projects and support larger initiatives that improve Digital BI capabilities, strengthen performance management, or advance digital experience measurement.
• Provide guidance to lower-level staff on analytic methods, dashboard design, stakeholder communication, and root cause analysis.
• Manage a portfolio of dashboards and analytic products, monitor usage and performance, and make recommendations to management for enhancements, retirements, or governance changes.