Meltwater is looking for a Content/Marketing Writer to join our Americas Marketing Team. This position is responsible for writing, editing, curating, and promoting engaging content for an audience of PR, Marketing, and social media professionals. The Writer will convey Meltwater’s key messages across a variety of content types and channels to support product launches, lead generation, campaigns, sales enablement, and other marketing initiatives.
The ideal candidate has experience in demand gen marketing, writing for specific audiences (ie. industry-facing content), SEO, and is familiar with the latest tracking technologies used in the field. Bonus points for having worked in PR, Brand Marketing, or Social Media. If you are looking to build on your natural storytelling abilities in a fun, but fast-paced environment, this could be a perfect fit.
Craft copy for our website, blog, emails, videos, gated content, and more
Conceive, write, and produce various types of content, including original articles, campaign content, as well as email and landing page copy, addressing prospects and clients of our media intelligence software
Create content that is tailored to target audience segments and sales funnel stages
Strategize and coordinate SEO optimization (in collaboration with our Digital Marketing team), cross-linking, and tracking calls-to-action to maximize share of conversation and lead creation, frequently analyzing and reporting on content performance
Discover and curate interesting content that drives readership to our blog
Find and pitch new story ideas to our freelance writers, providing them feedback when necessary and editing their work
Effectively repurpose older content, turning a series of blog articles into an ebook, or distill longer content into presentation slides used at events
Keep up with Meltwater's product developments, using our tool to research current PR and social media themes, and align your stories to our business priorities
Find images that compliment your stories and work with designers to bring what you’ve written to life
Format and schedule articles on our content management platform
Partner closely with cross-functional teams to produce content that supports our marketing goals
Skills & Requirements
BA/BS (or equivalent experience) preferably in Writing, PR, Marketing, Communications, Journalism, or related fields
At least 3 strong writing samples. We will not hire you without them.
4+ years of previous writing and editorial experience in technology, marketing, or media fields
Excellent communication skills in written and spoken English with experience synthesizing, simplifying, and presenting complex information in a way that both informs and entertains
Mastery of social media (and an interest in keeping up with all the latest developments)
Ability to work both independently and in collaborative environments
Ability to think creatively and strategically, demonstrating passion around finding the best way to tell every story
NOTE: This is an in-office position working out of our San Francisco headquarters. No relocation will be provided.
About the company
Founded in Oslo in 2001 before moving our headquarters to San Francisco in 2006, Meltwater is the global leader in media intelligence, with over 2,000 employees globally and 30,000 corporate clients. Our innovative products help businesses extract insights from billions of online conversations and articles – we call it Outside Insight.
For over fifteen years, Meltwater has maintained a very unique culture, based on a foundation and belief in people and the potential they possess, regardless of experience. Like many entrepreneurially focused companies, Meltwater employees embody the work-hard, play-hard spirit. Whether you meet an employee from San Diego or Hong Kong, you will likely discover many similarities in terms of their achievements, focus and superior communication skills.
Our office spaces are collaborative, open working environments in which teamwork, learning, and fun are the day-to-day norms. Each office consists of a number of small teams, ensuring that all of our employees have easy and frequent exposure to their managers and can quickly learn from those around them.
Meltwater is firmly committed to affording equal employment opportunities to all candidates and employees alike without regard to race, color, religion, age, national origin, gender, sexual orientation, gender identity or gender expression, marital status disability, veteran status and we treat each individual with respect and dignity.
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