Marketing Director, UK & Emerging Markets
- Application Deadline: Aug. 17, 2026
- London
- Hybrid
We are seeking an accomplished and commercially driven Marketing Director to lead our marketing strategy across the UK and Emerging Markets region. This is a high-impact role for a strategic marketer who thrives in an international environment, combining brand building, demand generation, partnerships, and stakeholder engagement.
Working as part of a focused and highly collaborative marketing team, you will be responsible for shaping and delivering integrated marketing strategies that strengthen market positioning, drive customer engagement, and support ambitious commercial growth objectives.
This role is ideal for a leader who enjoys balancing strategic thinking with hands-on execution. You will be comfortable moving seamlessly between developing strategy, partnering with regional and global stakeholders, managing agency relationships, and actively driving key marketing initiatives from concept through to delivery.
Success in this role requires a commercially minded, proactive and resourceful marketer who enjoys working in a dynamic environment, influencing across functions, and turning strategy into measurable business results across diverse international markets.
Key Responsibilities
- Develop and execute marketing strategies across the UK and Emerging Markets, aligning local priorities with global business objectives.
- Drive integrated B2B and B2C marketing programmes across digital, CRM, content, PR, events, partnerships and brand channels.
- Own the planning and execution of marketing campaigns, ensuring maximum impact, customer engagement and commercial performance.
- Partner closely with Sales, Product, Commercial and global marketing teams to identify growth opportunities and deliver shared objectives.
- Build and manage strong relationships with agencies and external partners, ensuring high-quality delivery, accountability and return on investment.
- Use customer insight, campaign performance data and market intelligence to optimise marketing effectiveness and support business growth.
- Champion brand positioning and consistency across all markets, ensuring alignment with global brand guidelines and standards.
- Manage marketing budgets and resources effectively, balancing investment, performance and commercial outcomes.
- Collaborate with senior stakeholders across regional and global teams, providing clear visibility of strategy, performance and future opportunities.
- Drive continuous improvement through innovation, emerging marketing technologies and best practice adoption.
Work with great people
Skills & Requirements
About You
You are a strategic marketing leader with a strong commercial mindset and a proven track record of delivering results in complex, international environments.
Essential Experience & Skills
- Significant experience in senior marketing leadership roles, ideally leading regional or multi-market marketing functions.
- Experience working within a global organisation and collaborating across international, cross-functional teams.
- Strong expertise in both traditional and digital marketing disciplines.
- Demonstrated success in planning, executing, and optimising integrated marketing campaigns.
- Excellent analytical skills with the ability to translate insights into commercial outcomes.
- Strong project management and organisational capabilities, with experience managing multiple priorities and deadlines.
- Outstanding communication and stakeholder management skills, both written and verbal.
- Proven ability to build effective relationships with global teams, agencies, partners, and local market stakeholders.
- Strong business acumen and commercial orientation.
- Experience developing marketing strategies that support growth and enhance brand positioning.
- Ability to work independently while driving execution and delivering measurable results.
- Global mindset with an appreciation of cultural nuances across different markets.
Preferred
- Experience using project management tools such as Jira, Trello, or similar platforms.
- Experience working across multiple international markets and customer segments.
- Knowledge of media relations, communications, and PR strategy.
What We Offer
- A senior leadership opportunity with significant strategic influence.
- The chance to shape marketing across both established and emerging markets.
- A collaborative, international environment with exposure to global stakeholders.
- Opportunities for professional growth and leadership development.
- Competitive salary, bonus, and benefits package.
This is a unique opportunity to shape marketing strategy across the UK and Emerging Markets, drive commercial growth, and lead a high-performing team in an international environment.
We are ideally looking for someone who can join us beginning of this November and make an immediate impact.
Please note: This role is based in our London office, and the successful candidate will be expected to work from the office at least two days per week.
Ready to make an impact across international markets? We'd love to hear from you. Apply now.
Great Place to Work
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Our team operates across many different roles all over the world. Each person makes an important contribution to deliver guest-centric and memorable experiences.
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At the heart of Hurtigruten is a passion for exploration and travel. It’s shared by our team who seek out the remarkable in order to inspire guests and each other.
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Our team has an unrelenting quest for improvement — for our business, our guests, the places we visit and their communities, and the planet as a whole.
About the company
Hurtigruten is one of the world’s great journeys, sailing and caring for the Norwegian coast since 1893. We are proud to be a national icon for generations of Norwegians and to have a special place in the hearts of our guests from around the world.
Our Original voyages connect 34 coastal communities. It is the classic way to travel the Norwegian coast as a local and has rightly become known as ‘The World’s Most Beautiful Voyage’.
To mark our 130-year anniversary, we launched an exclusive range of Signature cruises. These premium sailings showcase our favourite places of Norway’s coast with several hours spent in each port.
Quick overviewWe've been caring for our coast for 130 years and want to do whatever we can to help protect it for another 130 years and more. We’re creating sustainable travel experiences, striving to keep our footprint small and impact lasting.
Single-use plastic banHurtigruten was the first major travel company to have removed single-use plastic from its entire fleet and our hotels.
Hurtigruten FoundationThe Foundation specialises in the conservation of endangered species, fighting against marine and plastic pollution.
EmissionsCurbing greenhouse gas (GHG) emissions is crucial if we are to keep global warming in check. We know that the travel industry has work to do reducing its impact on the climate, so we’ve set out ways we can make a real difference by focusing on concrete, measurable solutions.
Hayley Moore | Contact Person
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