Head of Marketing
- Germany
- Remote
We are looking for a Head of Marketing
As the Head of Marketing, you will develop and implement the local B2B, B2B2C and B2C Marketing Plan by aligning with the regional marketing strategy to differentiate our products, technologies, and services in the aesthetics market within the region.
Key Responsibilities
The responsibilities will include, but not be limited to:
Marketing Planning & Tactical Implementation
- Collaborate with the central marketing team to develop annual brand plans and co-create related tactics.
- Develop a local marketing plan, covering B2B, B2B2C and B2C, as relevant and in collaboration with Country Manager, Head of Medical, and other stakeholders.
- Translate marketing strategy into tactical plans across multiple channels, focusing on customer and patient journeys, and incorporating central materials and initiatives to meet in-country needs. In this role you will also be hands-on in content creation and presenting at events.
- Support KOL and medical education activities, in collaboration with medical affairs and the Nordberg Medical Institute.
- Lead critical activities such as HCP Promotion, Congress Planning and execution, vendor management, budget tracking, identification of best practices, and to identify, execute, and track core brand tactics.
- Roll out the marketing strategy to customer facing employees and provide guidance for implementation.
- Monitor execution, conduct field work to gain customer feedback, gain insights and reevaluate as needed.
Field Support:
- Roll out the marketing strategy to customer facing employees and provide guidance for implementation.
- Monitor execution, conduct field work to gain customer feedback, gain insights and reevaluate as needed.
- Analyse training needs and support the design of training programs to upgrade field skills in both product knowledge and scientific communication skills.
Skills & Requirements
Required Qualifications
- Bachelor or Master´s degree in Marketing or related field.
- Previous experience in an operational Marketing role in the medtech, Life science, or beauty sector.
- Experience with digital- and social media marketing.
- Experience in B2B, B2B2C and B2C Plans (strategy and implementation).
- Experience with CLM and understanding of CRM systems.
- Experience coordinating events.
- Prior experience collaborating with sales teams (understanding of sales mindset, timings, and requirements).
- Excellent written and oral communication skills in both German and English are needed.
Personality
- A customer-centric mindset - to help us build long-term partnerships with our customers.
- An ability to build strong relationships with internal and external stakeholders and collaborate and influence cross-functionally.
- You are able to work in a fast-paced environment, where flexibility, time-managements skills, positivity and a hands-on mentality will help you succeed.
Other information
This position is based in Germany.
Why should you join our team?
- We are a global, inclusive team where innovation and creativity are actively encouraged, empowering you to make a meaningful impact.
- An opportunity to develop your career in a dynamic and collaborative environment.
- Join us to embark on a journey committed to delivering innovation and improving lives.
Work with great people
About the company
Nordberg Medical is a Swedish biotech company working at the forefront of biomaterial science to reverse functionality loss. With state-of-the-art biomaterials, we produce and market innovative medical products that target structural imbalances associated with aging.
In 2021, we passed a critical milestone by receiving CE certification for our first product. JULÄINE™ of Sweden is a biostimulator that activates natural collagen production in the skin. This positions the company well to pursue an ambitious growth strategy in the aesthetic dermatology market.
Backed by leading investors and extensive R&D, we are expanding across multiple therapeutic areas and geographies.
Join an international team of highly talented individuals where your contribution counts. We promote a culture of entrepreneurship, multiculturalism, and flexibility in more than ten countries. At Nordberg Medical, you will have the opportunity to grow and learn, to be creative, and to contribute to both our product and company success.
Add the title below:Our values
Ambitious- Self-drive supports the collective ambition of the company. - We are the front runners in next generation biomaterials. - We develop the business through continuously learning from our experiences. - We reward achievements and celebrate progress along the way. - We focus on the solution when faced with setbacks.
Unique- We transform the market with breakthrough innovation. - We prove uniqueness through science and outstanding partnerships. - We embrace differences as strengths by including different viewpoints in our business. - We encourage our teams to develop current business practices with innovative ideas.
Accountable- We put the customers at the core of everything we do. - We deliver on promise and communicate with honesty. - We take responsibility for all our actions and the resultant outcomes. - We recognise and embrace our responsibility for a positive impact on stakeholders and communities.
United- We achieve success through joint efforts and teamwork. - We develop partnerships through a strong belief in the product and mission. - We bridge differences by assuming good intent and acting in the best interests of each other.
Isabela Gaspar Figueiredo | Contact Person
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