Senior Marketing Manager, Adult Trade

Job Description

Job title: Senior Marketing Manager, Adult Trade

Reporting to: Marketing Director, Adult Trade

Location: 5th Floor, HYLO, 105 Bunhill Row, London, EC1Y 8LZ

Working pattern: Hybrid - minimum of two days per week in the office; up to three days per week working from home

Department: Marketing

Salary: £40,000 - £45,000 per annum, depending on experience

General Summary

Bonnier Books UK is looking for a performance marketing expert to be our senior marketing manager for the Adult Trade division in an exciting and newly created role, leading across our commercial non-fiction and lifestyle hub. The successful applicant will manage the non-fiction portfolio and calendar, spotting and executing year-round opportunities to maximise our non-fiction sales. You will have hands-on-experience of managing advanced level paid social advertising campaigns across Meta and Google, and you will be proficient in connecting with online communities.

We are the publishing home of household names and agenda setting voices, from cookery and fitness legend Joe Wicks, to music legend Boy George, to sporting hero Freddie Flintoff and comedy icon Katherine Ryan. We are looking for a candidate with a real passion for the factual and entertainment sector, and with a strong background in digital marketing, to join our team.

Whether it is F1 or football, cookery or psychology, comedy or politics, you will know exactly how to engage with different fan communities across different entertainment and factual genres. You will be able to devise and run data-driven digital marketing and advertising strategies to drive exceptional conversion for our non-fiction titles. This role requires you to lead on channel planning, budget phasing, setting creative testing parameters and briefs and delivering detailed reports to improve conversion and campaign efficiency.

You will have experience analysing data sets to extract insights, forecast ROI and track attribution to inform future investment. This role involves being a senior voice advising on trends, seasonal and news cycle opportunities, carrying out keyword and competitor research, as well as delivering campaigns for our biggest launches and year round bestsellers.

Publishing experience is not essential. We welcome applications from those working at digital marketing agencies, as well as businesses across lifestyle, sports and wellness or TV/Film and entertainment sector.

Key responsibilities

• Devise and deliver best-in-class, insight-driven year-round campaigns for our biggest non-fiction publications, repeat series brands and catalogue bestsellers

• Manage the non-fiction paid social media portfolio, devising and running advanced advertising campaigns for our biggest non-fiction releases and backlist catalogue across key platforms including Meta, Google suite, TikTok and Amazon

• Develop comprehensive audience, creative and offer test-and-learn frameworks to improve advertising and campaign efficiency

• Conduct keyword research to deliver keyword search optimisation across our non-fiction portfolio

• Conduct competitor research including out of category, spot new opportunities to maximise our non-fiction portfolio

• Generate detailed weekly, monthly and quarterly reports to present to the business to show effectiveness and deliver actionable insights from advertising campaigns and marketing activity. Track key metrics including CTR (Click-Through Rate), ATC (Add to Cart), attribution and conversion

• Proactively manage high profile talent/author and agent communications with effective and timely coordination with stakeholders, both internal and external, on marketing strategy and marketing plans

• Proactively manage high profile talent’s social media channels across the promotional book cycle to drive pre-order and sale

• Effectively manage year round marketing budget for your title list, using insight and analysis to effectively allocate investment to deliver growth and profitability

• Contributes to acquisition of new non-fiction books through sharing marketing cultural trend, social trend and influencer insight

• Works with the marketing director to pitch for new business for the Commercial Non-Fiction and Lifestyle hub

• Deputises for the marketing director in key meetings including Acquisitions and Covers

• Manages one direct report, setting clear goals for their development and supporting and mentoring them to deliver on their objectives

• Contributes to driving positive change, share learnings and upskilling others in the Marketing team. Contributes to identifying opportunities for innovation and growth across the business

Qualifications and Experience

• Paid social media expert with years of hands-on experience of creating and running advanced level campaigns on Meta, TikTok, Google. Amazon desirable, but not a must.

• Excellent analytical and reporting skills with an ability to interpret complex data and translate insights into clear actions

• At least five years’ experience working in marketing or digital marketing in the Entertainment or Lifestyle industry is preferred (TV/Film, Brand, Publishing, Wellness, Digital Marketing agency etc)

• Experience with tools such as Semrush, Google Analytics, Google Trends/Keyword, Amazon Search Terms, TikTok Keyword Tool is preferred

• Experience in creating and delivering impactful storytelling content and creative (especially for online) to maximise digital campaigns

• Exceptional communication, presentation and stakeholder relationship management skills. Talent management preferable

• A proactive project manager who brings teams together, forward plans across the year and delivers to deadlines

• A confident senior voice who is immersed in the entertainment market and has a creative approach to spotting opportunities

• Confident mentor offering support and sharing expertise with the team

• Management experience preferable

Company Benefits

• Private health insurance
• Holiday purchase scheme
• Contributory pension scheme
• 28 days holiday plus bank holidays
• Lively social committee hosting regular events
• Group Life cover - including 24-hour GP service
• Company-funded gym membership for all trade staff
• Comprehensive staff training and mentorship programmes
• Flexible working and flexible hours from day one of employment
• Additional holiday allowance accrued for long service – and a full bonus week of holiday to celebrate your 10th year at BBUK
• Enhanced family leave - with equal six months’ paid leave for all new parents
• Employee assistance programme available to all employees and their families
• Dedicated volunteering hours each year to support charities promoting literacy and reading for pleasure
• Cycle to work scheme with bike storage and changing facilities on-site at our London HQ
• Wellbeing programme and daily benefits such as fresh fruit and porridge in the office

If you are interested in this role, please apply via our website. We look forward to hearing from you.