Marketing Manager

Europe

Europe

Job Description

The After-Sales & Precision Farming Marketing Manager owns the strategic and commercial marketing for After-Sales & Precision Farming, covering Genuine Parts, KVG Services and Precision Farming Solutions across the Kverneland, Vicon and Kubota Implements brands. The role combines commercial, dealer-facing marketing execution for After-Sales marketing with commercial product marketing responsibility for Precision Farming, sitting at the crossroads of campaign planning, product marketing, content production and cross-functional collaboration with Sales Companies (SC), Sales Managers, Product Managers (CPM/SPM), GRMC and external agencies.

Description of the Role & Responsibilities

Own and maintain the After-Sales & Precision Farming marketing plan.
Develop and implement product marketing plans and campaigns in cooperation with Commercial and Strategic Product Management (CPM/SPM).
Maintain and update the product Go-to-market Roadmap in cooperation with SPM, CPM, Product Development and the Marketing Director.
Develop marketing launch plans following the go-to-market strategy in cooperation with CPM, GRMC and Sales Companies.
Own product marketing across all relevant brands and product groups.
Design and execute online and offline marketing campaigns in cooperation with the Digital Specialist, GRMC and Sales Companies.
Develop product stories in cooperation with PM and Sales Companies.
Drive competitor benchmarking on offers and promotions to support campaign positioning.
Produce and maintain dealer-facing marketing materials, including brochures, leaflets, product information, presentations, price lists and seasonal promotional materials.
Organize photo and video shoots with SPM/CPM and external suppliers, including production of photo, video and animation content.
Safeguard corporate branding and design guidelines across all marketing materials.
Plan and support product training, including iXperience Days and other training events.
Steer the product naming strategy in cooperation with SPM, Sales Companies and IP.
Plan and support trade shows and events.
Maintain regular marketing alignment with GRMC, Sales Companies and Kubota Marketing.

Skills & Requirements

Strong command of social media platforms and content scheduling tools
Familiarity with CMS platforms (e.g. Crownpeak, eZ Publish) and with CRM Microsoft Dynamics 365.
Solid analytical skills with ability to translate data into actionable insights.
Excellent organisational skills with attention to detail and ability to manage multiple priorities.
Good communication and cross-functional collaboration skills.
Fluent in English; additional European languages are a plus.

Education

Master’s degree in marketing, Communications, Business, Agribusiness or a related field.
Proven experience in product or commercial marketing, ideally in related B2B/industrial or agricultural sector.
Experience in B2B or industrial/agricultural sector.

#LI-DNI

Work with great people

David Perry

Product Manager

"From the day 1 the team has had a tight-knit bond, we may not see each other day to day when driving long hours, working remotely, or when working with the dealers but you can be sure when any help or advice is needed regardless of the time of day, there is always someone there to help."

Dorus Konijn

Mechanical Engineer

"When I have designed something, we can make and evaluate it in the workshop. And we get trust and responsibility to make improvements. I enjoy the feeling that the Kverneland Group has a great history in agricultural machinery in Europe and it feels good to continue that story."

Gøran Håland Østensjø

Data Analyst

"Although I am now working on a group level for both Kverneland Group and Kubota, I only had to move offices to the next building at the Klepp factory. That is indeed one of the big advantages of working in a group environment. There are definitely opportunities to grow if you work hard."

Niamh Dolly

Marketing Assistant

"Since joining nearly two years ago, my strengths have been recognized and my role adapted to fit them. I don’t have a background in agriculture, so it has been a steep learning curve but the support and encouragement I get from the team motivates me to want to learn more about the industry."

About the company

Discover the Future of Agriculture with Kverneland Group!

Kverneland Group is a leading international company developing, producing and distributing agricultural machinery and digital services. A strong focus on innovation allows us to provide a unique and broad product range with high quality.

Kverneland Group is part of the Kubota Corporation which has the ambition to support and solve problems in food, water, and the environment leading the way to a more sustainable world. Spanning across 120+ countries and employing more than 50,000 people in Asia, Europe and North America, Kubota generates revenue in excess of $20 billion.

Are you ready to contribute to the future of sustainable agriculture? Explore this exciting career opportunity with Kverneland Group, where innovation meets impact.

My job, Our future

VisionBeing a leading provider of intelligent and efficient farming systems contributing to sustainable agriculture, serving the world’s growing population.

MissionOur Mission is to develop, market and support products, systems, and services that are giving superior value to customers throughout the whole value chain. Our products & innovations shall contribute positively to the contractors and farmers’ development & long term success.

StrategyKverneland Groups Strategy is to work together with the professional farming community to develop the most efficient and cost effective solutions and services possible. Our goal is simply to make farmers work easier and more profitable by providing high quality machines, solutions for precision farming and professional after sales sales service.

Barbara Borello | Contact Person

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Kverneland Group