Senior Art Director

Job Description

Do you love turning bold ideas into visual stories that make people stop, smile, scroll back, or click "play again"? Are you someone who can think big, inspire others, but also enjoy rolling up your sleeves to make sure every layout, format, and detail looks spot on?

We're looking for a Senior Art Director to help shape the Lyko brand and our growing portfolio of owned and partner brands – and push beauty communication into new creative territory. 🎨✨

Our Creative Team

Our creative team is small and senior – copywriters and art directors, with strategy and design expertise a call away across the business. We shape brands across the portfolio, from building By Lyko from the ground up to evolving Make Up Store and Estelle & Thild, and we work with strong partners across eight markets. Around our core team we work with a trusted freelance network for production – so we can scale fast without losing creative control. The ideas, the direction, and the craft stay close to home. The distance between a good idea and a live campaign is short here.

The Role

You'll work close to Mathias Andersson, our Creative Director, and with colleagues across design, copy, brand, and marketing. Your focus: strong concepts that connect brand, creativity, and business impact – you'll execute against the Creative Director's vision, and help shape it with thinking of your own.

Some days you'll set direction with big concepts, other days you'll get hands-on with layouts, formats, and production – and you'll enjoy both. Either way, you'll help set the standard for what outstanding visual communication looks like at Lyko.

You'll:

• Develop concepts and visual ideas that elevate Lyko and our brands – across campaigns, launches, packaging, events, and content.
• Keep the craft high in art direction and design, in everything we ship.
• Evolve our visual identities so they stay consistent across brands while flexing for different audiences.
• Translate strategic briefs into ideas and storytelling that deliver both creative impact and business results.
• Build and drive AI-powered creative workflows – from generative design in concepting to smarter always-on production.
• Raise the bar around you, as an informal leader and the person others come to for feedback.

Who You Are

• You think in concepts before you think in layouts, and you can pitch an idea before it's designed.
• Experienced Art Director with strong conceptual work behind you – agency or in-house, ideally retail or premium brands.
• You know how to build, package, and evolve visual identities across products, campaigns, and channels.
• Hands-on with generative AI in real design work - you know where it helps and where it doesn't.
• Curious and digital-first, with a good feel for how brands show up in culture and social today.
• A natural mentor - people bring you their work for feedback, and you make it better.

What You'll Get at Lyko
A team where your work is visible – in stores, in feeds, and in campaigns across eight markets and where the distance from idea to reality is short. Colleagues who care about craft as much as you do. And the chance to shape not only campaigns and brands, but how a modern creative team actually works.

Wondering about hybrid work? At Lyko, we follow a "Business First" approach – which means you're expected to be on-site at our Stockholm office at least three days a week. The remaining two days are flexible, as long as it works with your team and the needs of the business.

Hey! Don’t hesitate to apply even though you don’t tick all the boxes on our (wish) list. We believe that who you are and what skills you have is more important than the number of years of experience ⭐

If this sounds exciting and you're eager to apply – go ahead and do it ASAP! It’s quick and easy. No CV or cover letter needed – instead, we ask you to answer a few questions that are valuable for us in our selection process, with the option to upload your portfolio (not mandatory but encouraged). You may answer the questions in either English or Swedish – whichever you prefer. Since summer is upon us, we will be off for some well deserved vacation. So hang on, we will come back to you once we are back.