Performance Analyst
- Application Deadline: Aug. 2, 2026
- Mölndal
- Hybrid
Are you passionate about turning data into insights that drive growth, and eager to make an impact across CRM, media and multiple brands? Join us at Kappahl Group in Mölndal as a Performance Analyst and help shape the future of responsible fashion. Apply now and be a part of our journey!
Kappahl Group exists to create a responsible world of fashion. We promise our customer fashion made with less and made for more.
We offer you
As Performance Analyst, you will turn CRM, paid media and digital performance data into actionable insights that improve customer value, marketing efficiency and profitable growth. You will analyze performance across CRM and paid media, connect outcomes across the customer lifecycle, and ensure structured measurement and follow-up, clarifying what drives traffic, conversion, repeat purchase and lifetime value.
You will deliver structured reporting and insights across CRM and paid media on a regular cadence, analyze lifecycle performance from acquisition to repeat and retention, and support CRM planning and optimization through segmentation and targeting insights. By connecting paid media outcomes with CRM audiences and downstream value, you will help identify growth opportunities and recommend actions based on cross-channel insights and customer behavior.
You will also strengthen our measurement structures and data quality by aligning data sources, dashboards and KPI definitions across teams, and support our test-and-learn agenda to sharpen decision-making over time. Working cross-functionally, you will serve as an analytical partner across CRM, media and channel teams.
Your profile
We are seeking for you who have:
• A relevant university degree in business, analytics, economics, marketing, statistics or equivalent.
• 3+ years of experience in performance analytics, CRM analytics, digital analytics and marketing effectiveness.
• Proven experience of working with CRM data, segmentation, lifecycle metrics and retention analysis.
• Working knowledge of paid media measurement and performance drivers (paid social, search and programmatic), and the ability to connect media outcomes with CRM journeys.
• Experience of working with BI and reporting environments and data sources (dashboards, analytics tools, CRM platforms).
• Experience of omnichannel marketing, balancing short-term commercial impact with long-term brand development.
• Strong analytical thinking, with the ability to translate data into clear actions and recommendations, and to make complex data understandable for stakeholders.
As a person you are:
• Highly analytical, structured and insight-driven.
• Commercially minded, with a focus on impact, efficiency and customer value.
• Curious and proactive, comfortable testing hypotheses and improving measurement. • Collaborative and credible across teams, able to influence through facts and clarity.
• Resilient and solution-oriented in complex data and stakeholder environments.
• Adaptable as channels, tools and behaviors evolve.
You recognize yourself in our values Inclusive, Courageous and Joyful!
Are you interested?
The position is a permanent position with placement at our head office in Mölndal. Kappahl Group celebrate diversity and strive to eliminate all forms of discrimination. We are committed to creating an inclusive environment for all employees and candidates.
You apply easily by answering a few questions and attaching your CV. We apply continuous selection. Please note that due to the summer holidays, the selection process may take a bit longer than usual. We look forward to your application as soon as possible.
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Great Place to Work
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You manage your own day-to-day work
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We share values
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We contribute through our differences
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You can be yourself
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We inspire each other to live sustainably
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Your health and well-being are important
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Kappahl - a place to belong
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We believe in life-long learning
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We believe in a feedback culture
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You can trust us!
About the company
Founded in 1953 in Gothenburg, Sweden, the Kappahl Group is a leading fashion chain in the Nordics, with around 350 Kappahl and Newbie stores in Sweden, Norway, Finland, Poland, Iceland and the UK, and online in more than 20 markets throughout Europe and Asia.
We want to make a difference in the fashion world and to lead the way by always keeping our promises: taking care of the world around us and minimizing the environmental impact for each garment. And at the same time fulfil our employee promise "We promise you the right to always be yourself - a place to belong”. The Kappahl team consists of some 4,000 colleagues in eight countries, all with different backgrounds, ages, skills and styles. Our common motivation is to create a responsible world of fashion and offer fashion to a wide variety of people and lifestyles. A responsible fashion that feels right, for the bearer and for the world we live in. Today, more than 99% of the products are made of certified and/or licensed materials. Our goal is 100% by end of 2026 and Kappahl Group’s overall climate goal is to halve the value chain's climate emissions by 2030. More information at www.kappahl.com.
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-Kappahl opened its first store in Gothenburg in 1953.
-All design is made at the head office in Mölndal, Sweden.
-Kappahl has stores in Sweden, Norway, Finland, Poland and the UK and are available online in more than 20 markets in Europe
-Kappahl offered its first collection in organic cotton back in 1993.
-100% of the cotton used in the collections today is certified for both ecological and better social conditions.
-Was among the first fashion companies to launch fashion in slightly larger sizes in 1970.
-Kappahl has committed to halve climate emissions by 2030 in line with the Paris Agreement.
-Kappahl has a close and long-term cooperation with our suppliers to ensure good working conditions.
William Östling | Contact Person
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