Staff/Lead Product Designer (B2C) - Finland

Job Description

We are currently hiring a Staff/Lead Product Designer (B2C) to be based in Finland.

The opportunity in a nutshell:

You? A staff-level product designer, hands-on and experienced, who lets evidence decide
what goes live.

The role? You own the design direction of the Epassi consumer app, one of the most-used
apps in Finland. Hundreds of thousands of people open it to pay for lunch, book a gym class,
or use their wellbeing benefits. Your job is to lift conversion, deepen engagement, and get
more people using the benefits they already have.

Location? Based in Finland. We prefer hybrid from our Helsinki office, but remote inside
Finland is also possible.

Why this role? The app already has the users; how good it becomes is up to you

An app used across Finland.

People pay with Epassi at lunch counters, gyms, and massage tables across the country. When your work goes live, the analytics tell you within days whether it worked.

You set the direction and carry it through: help the team decide which user problems to solve,
and show the results.

Your responsibilities will be:

• Own the design direction for the Nordic B2C experience, end to end, from discovering a service to paying for lunch, a gym session, a massage, or a museum ticket — wellbeing that works, in one app
• Make benefits easier to find and use, so fewer of them go unused
• Shape the e-commerce flows: how people browse, choose, and buy wellbeing services across our merchant network
• Bring the app up to modern consumer app standards with new ideas, from AI-assisted prototyping to new interaction patterns
• Decide with data, from analytics and user testing to experiments
• Run your own research, from explorative interviews to usability testing
• Align product, engineering, and marketing behind a shared direction

A typical week: reading live metrics with your product manager to see where people drop off, interviewing users, prototyping in Figma and Claude Code, running a workshop to align on direction, and critiquing work with the design team.

You’ll be successful in this role if:

• Conversion, engagement, and benefit usage go up, and you can show how your design decisions got them there
• The designers and other colleagues around you do better work because you're on the team
• You adopt new ways of working (e.g. with AI) quickly and take an initiative to improve collaboration and processes even further.

You'll thrive here if:

• You have 8+ years of B2C product design experience, or equivalent, ideally with mobile apps in e commerce, fintech, or similar
• You can point to a consumer product whose conversion or engagement you measurably improved, and explain which design decisions did it
• Your visual and interaction design work speaks for itself in your portfolio
• You are confident with product analytics and experimentation, and you know when the evidence is strong enough to act on
• You see beyond single screens to journeys, systems, and the business mechanics underneath
• You work in Finnish at professional level (you will run research with Finnish users) and in English, our working language

Nice to have: service design across channels, experience growing other designers, familiarity with payments or loyalty products.

If you don't tick every box but the role interests you, apply anyway. We would rather see strong case studies than a checklist.

Why You Should Join Us

• Be part of an ambitious growth journey and join a global community of driven, bold, entrepreneurial, yet humble Epassians in a company that is constantly evolving.
• Work with a clear purpose — boosting everyday wellbeing — and create a meaningful, positive impact on both individuals and society.
• Thrive in an open and inclusive culture with low hierarchy, where relationships are built on respect, camaraderie, and shared successes and challenges.
• Come as you are — we’ll bring out the best in you and support your personal and professional growth.
• Join a fast-growing tech company with a strong financial foundation, offering opportunities to grow and make an impact together with us.
• Benefit from an inspiring and supportive work environment where employee wellbeing is a true priority.
• Contribute to solidifying our position as the number one player in Europe’s employee benefit market and help shape the next wave of success.

This position will be filled as soon as we have a suitable candidate - please apply as soon as possible! Share both your CV and portfolio in your application.