Staff/Lead Product Designer (B2C) - Finland

Job Description

Are you interested in joining of Europe's fastest growing companies? Do you want to impact the wellbeing of millions of users?
If yes, then keep reading and join us to make an impact in a fast-paced and dynamic environment where you’ll play a key role in boosting everyday wellbeing, at home, at work. Everywhere!

Epassi’s purpose is to boost everyday well-being. We are a leading provider of employee benefit solutions across Europe. We were established in Finland in 2007, and in 2008 we were the first company to launch a mobile-payable employee benefit payment solution in Europe. Since then, we have consistently grown, diversifying our products and introducing our services into new markets.

Epassi has been awarded by the Financial Times as one of the fastest-growing companies in Europe on multiple occasions.

We are currently hiring a Staff/Lead Product Designer (B2C) to be based in Finland

Your mission at Epassi
Hundreds of thousands of people in Finland use their wellbeing and lunch benefits through the Epassi app. You'll own its design direction: helping the team to decide which user problems matter, lifting conversion, deepening engagement, and getting more people to use the benefits they already have.

Your responsibilities will be:

• Own the design direction for the Nordic B2C experience
• Hands-on: create accessible interfaces with a high visual bar
• Build and grow the design system the Nordic B2C runs on and align it towards the global one
• Decide with data, from analytics and user testing to experiments that show what moves the numbers
• Run your own research, from explorative interviews to usability testing

You’ll be successful in this role if you:

• Conversion, engagement, and benefit usage go up, and you can show how your design decisions got them there
• The designers and other colleagues around you do better work because you're on the team
• You adopt new ways of working (e.g. with AI) quickly and take an initiative to improve collaboration and processes even further.

What you’ll be doing (daily):

• Reading live metrics and heatmaps to see where people drop off and discussing those with the product manager.
• Running and planning research with your users.
• Running a workshop to get product, engineering, and the local stakeholders to a shared direction
• Prototyping and creating deliverables with AI tools like Claude Code, but also Figma
• Doing a critique session with the design team

What you should bring:

• Several (8-10+) years designing B2C consumer products, especially mobile apps in e-commerce, Fintech or similar.
• Strong visual and interaction design skills
• Confidence with product analytics and experimentation
• Service design experience, designing journeys that potentially cross multiple channels
• An eye on the business: how design moves conversion, retention, and revenue
• Comfort working with ambiguity

Your language profile:

• Finnish (to be able to run research in the Finnish market)
• English, our working language

Your track record:

• You have improved conversion or engagement metrics of a major consumer product.
• You have worked on a same product for long enough to see how your early decisions impact the next iteration
• You have influenced major product or business decisions with your evidence or solution proposal.

Your competency profile:

• Problem framing. You define the right problem before moving to solutions, and you can tell which user problems are worth solving. You bring clarity into the discussions.
• Evidence-led judgment. You let data, research, and experiments inform your decisions, and you know when the evidence is strong enough to act on and when it isn't.
• Systems thinking. You see beyond individual screens to the journeys, design system, and business mechanics underneath, and how one decision affects the wider product.
• Collaborative leadership. You communicate clearly and build a well-reasoned case for good design, holding your ground when it matters. You bring product, engineering, and stakeholders toward a shared direction.
• Initiative. You adopt new tools and ways of working readily, and you look for ways to improve how the team operates.

Why You Should Join Us

• Be part of an ambitious growth journey and join a global community of driven, bold, entrepreneurial, yet humble Epassians in a company that is constantly evolving.
• Work with a clear purpose — boosting everyday wellbeing — and create a meaningful, positive impact on both individuals and society.
• Thrive in an open and inclusive culture with low hierarchy, where relationships are built on respect, camaraderie, and shared successes and challenges.
• Come as you are — we’ll bring out the best in you and support your personal and professional growth.
• Join a fast-growing tech company with a strong financial foundation, offering opportunities to grow and make an impact together with us.
• Benefit from an inspiring and supportive work environment where employee wellbeing is a true priority.
• Contribute to solidifying our position as the number one player in Europe’s employee benefit market and help shape the next wave of success.

This position will be filled as soon as we have a suitable candidate - please apply as soon as possible! Share both your CV and portfolio in your application.