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Social Media Content and Community Specialist (12-month FTC)

This role is a 12-month fixed-term contract maternity cover.

At HX our purpose is to awaken people to the beauty and fragility of the planet, with adventure that reignites a sense of wonder. We take curious travellers to incredible destinations, sustainably in true expedition-style with science and education at the heart of every journey. We bring them off the beaten track, to special destinations across the Arctic, Antarctic, Galapagos, British Isles, Alaska, Northern Norway, and Central / South America.

The Social Media Content & Community Specialist is responsible for handling guests, customer and consumer conversations across all major HX social media platforms. Additionally, the role will support the team with planning, development and execution of content and address any guest queries as they arise. You are a confident copywriter, who is able to assume the voice of our brand and provide confident management of guest queries.

At HX, we are a passionate team who deliver our global operations from every corner of the world and our people are instrumental in continuing to inspire this adventure, play their part and deliver on our promise of guest centric and memorable experiences, benefiting the communities we visit, enriching our guests and inspiring a more sustainable world – to change the way they see the world.

Skills & Requirements

Key Responsibilities & Deliverables:

  • Deliver a first-class experience in your conversations, not just answering questions but going beyond our guests' expectations to engender positive brand experience throughout.
  • Handle all queries within agreed team SLAs.
  • Effectively escalate and engage stakeholders to address challenging questions or potentially brand-damaging issues or complaints.
  • Support in identification of new content as well as proactively developing new stories and assets in support of the editorial strategy of all HX channels.
  • Support local markets effort in social, providing hands-on support and strategic leadership in support of wider social media strategy.
  • Lead content delivery for agreed editorial stories.
  • Support and deliver reporting documentation within agreed cadences.
  • Support wider communication and social team press and creator trips, working directly with content creators, as needed, to build confidence and ensure smooth logistical planning to content trips.
  • Work with stakeholders from other channels to ensure and support launch of new commercial propositions to guests through social.
  • With support of wider social team, manage publishing of content through core brand channels.
  • Contribute to broader team and business priorities as needed.
  • Thinks sustainably and brings this mindset to their team and partners.
  • Champions the HX Spirits.

Requirements:

  • Fluency in English is required. Nordic languages, German, and/or French beneficial.
  • Demonstrated ability to deliver work with impeccable attention to detail and excellent grasp of spelling, punctuation and grammar.
  • Experience working with a brand where social media is an important storytelling channel.
  • Strong editorial and creative writing skills, with the ability to capture brand and tone of voice as well as convey personality to followers.
  • Experience managing customer service or social queries in multiple languages, including conflict resolution.
  • Experience working with brand guidelines to interpret core storytelling pillars and apply to the development and review of social content and copy.
  • Solid understanding of the Social Media channels landscape and owned, earned and paid distribution.
  • Comfortable and basic knowledge of analytics to support reporting requirements.
  • Experience working in a multi-national organisation with a global guest mix, maritime, expedition, or cruise industry beneficial but not required.
  • Experience using social media management systems is beneficial, as is experience working in Salesforce.
  • Tech-forward and adaptable, with a proven ability to quickly learn new systems.
  • Proficiency in MS Office applications including Outlook, PowerPoint, Word, and Excel.

Key Personal Attributes/Behavioural Competencies:

  • Safety and Compliance minded for yourself and others.
  • High degree of personal integrity and honesty.
  • Excited to work in a hybrid work environment to leverage time in person with colleagues across the business.
  • Passionate about inclusion and belonging. You take pride in bringing people and different perspectives together to promote a diverse and inclusive workplace.
  • Clear and effective communication with internal and external stakeholders.
  • Ability to manage execution and competing demands.
  • Ability to adapt to change in a positive, productive manner.
  • Shows curiosity and applies learning in a way that adds value to team discussions and outcomes.
  • Strong sense of initiative and urgency, with the ability to follow-up on outstanding matters efficiently.
  • Demonstrates pride and ownership in all aspects of your work, from high level advisory to essential day-to-day administration.
  • Demonstrates polish and professionalism at all times when engaging with leaders and team members with differing points of view.

As part of a 24/7 global operation this position will require rotational weekend coverage.

HX Spirit:

  • Passionate Explorers: We are proud of our history and are driven to create more.
  • ‘Can-do’ Mindset: We jump-in and proactively contribute to the greater good.
  • Humble Leadership: We have a short distance between leaders and teams.
  • Genuine Interactions: We want all people to be their true selves.
  • Supportive & Collaborative Teams: We are curious and generous with our knowledge. We Trust.

Great Place to Work

  • Passionate Explorers - We are proud of our history and are driven to create more.

  • ‘Can-Do’ Mindset - We jump-in and proactively contribute to the greater good.

  • Supportive and Collaborative Teams - We are curious and generous with our knowledge. We Trust.

  • Genuine Interactions - We want all people to be their true selves.

  • Humble Leadership - We have a short distance between leaders and teams.

About the company

Since 1896, HX have championed sustainability in the expedition cruise sector. From launching the world’s first battery-hybrid expedition cruise ships to banishing heavy fuel oil and single use plastics from our fleet. We are at the forefront of driving sustainable practices in expedition cruises that prioritise greener travel.

For nearly 130 years we have been committed to continuously improving what we do for our guests but also for the people we work with.

We are a group of explorers who want to seek out the very best journeys for our guests but also for ourselves. We take our guests on big life-changing adventures, from the stunning wilderness of the Arctic to the incredible creatures on the Galápagos Islands all on our purpose-built expedition ships. Our HX fleet explore hundreds of destinations in over 30 countries across 5 continents.

Our ambition is strong and lofty – we want to become the number one sustainable expedition brand in the world. But we recognise we need passionate explorers, with can-do mindsets, humble leadership skills which bring people together for genuine interactions in a supportive and collaborative way.

As a newly branded company built on a 130-years heritage, HX is at an exciting new chapter and as we embark on this new journey, we believe your skills and passion could thrive. We are looking for talented explorers who want to join us on our exciting expedition to growth and success. This could include travelling and working in amazing HX hubs both on sea and land. From our impressive new Headquarters in London to our state-of-the-art Customer Service Centre just opened in Prague as well as various offices across Europe, the US and APAC.

One thing you’ll find whether on sea or land is a group of people, all connected with the same mindset and purpose - we want to explore more, champion sustainability and become the world’s very best expedition cruise operator.

Single-use plastic banHurtigruten was the first major travel company to have removed single-use plastic from its entire fleet and our hotels.

Hybrid Explorer shipsHX Expedition has two hybrid-electric powered expedition cruise ships that offer a 20% reduction of fuel consumption.

Beach cleanupsHX Expedition Teams encourage guests to take part in beach clean-ups, which results in several metric tonnes of trash every year being removed.

HX Expedition FoundationOur HX Foundation is a dedicated charity supporting local communities and environmental initiatives solely on the areas where HX’s Expedition ships sail, from the Arctic and Alaska to the UK, Galápagos Islands and Antarctica.

HX Expeditions

London | Hybrid
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