Southern Europe Field Marketing Manager - FIXED-TERM

Job Description

Basware is the global leader in cloud-based Invoice Lifecyle Management solutions. We help organizations worldwide simplify and automate financial operations, driving significant cost savings, improved efficiency and greater financial control. Our intelligent automation capabilities empower businesses to achieve auto-match rates of 90% and higher, freeing finance teams for more strategic work. We are committed to taking our customers' efficiency to the next level.

We are seeking a highly motivated and experienced Southern Europe Field Marketing Manager to join our dynamic marketing team on a 4‑month fixed-term contract from early September through the end of December 2026. The role can be based in Paris (hybrid) or fully remote. In this position, you will be responsible for driving marketing initiatives across the Southern European region, with a primary focus on France and additional coverage of Spain, Italy, and Portugal.

In this pivotal role, you will be responsible for developing and executing targeted marketing strategies that drive pipeline generation and revenue growth across key regions. Your focus will be on strengthening our presence through strategic partner marketing initiatives and impactful local events, ensuring our global campaigns resonate deeply within specific markets. You will act as a critical link between global marketing strategy and regional sales execution, empowering our sales teams and partners with the tools and programs they need to succeed.

Key Responsibilities

• Partner Marketing & execution:
  • Develop and implement joint marketing plans with Basware's key strategic partners (e.g., resellers, global system integrators, technology partners)
  • Create co-marketing campaigns, collateral, and enablement materials that support partner sales efforts and generate joint pipeline
  • Manage ROI of partner-led initiatives.

• Local event planning & management:
  • Plan, and execute high-impact local events (e.g., roadshows, executive roundtables, industry conferences, Basware-hosted seminars, virtual summits/webinars) from concept to post-event follow-up
  • Work closely with regional sales teams to ensure event content, messaging, and target audience align with local market needs and sales objectives
  • Manage event logistics, vendor relationships, budget, and promotional activities to maximize attendance and engagement.

• Campaign management + ABM:
  • Collaborate with central marketing teams to adapt global campaigns, messaging, and content for regional relevance, ensuring cultural fit and market-specific nuances are addressed
  • Ensure all regional marketing activities are consistent with Basware's global brand guidelines and strategic objectives
  • Work closely with sales for ABM plans execution

• Lead generation & pipeline contribution:
  • Drive MQLs (Marketing Qualified Leads) and contribute directly to pipeline generation through partner programs and local events
  • Implement robust lead nurturing processes in collaboration with sales and marketing operations
  • Monitor, analyze, and report on campaign performance, providing actionable insights to optimize future activities.