Copywriter, Brand and Positioning Messaging Focus

Job Description

Our client is building something ambitious in the browser and consumer software space, and we are looking for a Copywriter who can help shape the language behind the brand.

This is a part time assignment for someone who knows how to turn positioning into clear, sharp, and compelling messaging. You understand that great copy is not just about words, it is about direction, nuance, structure, and making a brand feel distinct across every touchpoint.

You will join during a key phase, where the brand messaging framework is being built, tested, refined, and prepared for launch.

The role

We are looking for a part-time freelance Copywriter with a strong focus on brand messaging, tone of voice, and positioning. The work will move across strategy and execution, from shaping messaging frameworks to writing copy for content, campaigns, product touchpoints, and launch related communication. You will help translate the brand platform into language that works across the funnel, while keeping the voice intelligent, clear, and memorable.

Who we are looking for

We are looking for someone curious, sharp, and intellectually engaged. You have a strong point of view on language and brand storytelling, while being open to iteration, feedback, and collaboration. You have experience from global brands, scaling companies, tech, digital products, or consumer software. Experience from browser related products is a strong plus. You are comfortable working in ambiguity, asking smart questions, and helping shape direction when needed.

We would like to see

• Strong experience in brand messaging, tone of voice, and positioning
• Excellent writing skills with a nuanced, intelligent voice
• Experience translating positioning into messaging frameworks
• A portfolio showing both strategy and execution
• Experience from global brands or scaling companies
• Background in tech, digital products, or consumer software
• Native level or close to native level English
• Big plus if you also speak German, French, Spanish, or Polish
• Experience with UX writing or product messaging
• Ability to guide internal teams on tone of voice usage

Practical details

This is a part time assignment starting in May, which is a crucial starting point for the project. The setup is remote, but you should be based in the EU or work within a GMT or CET compatible time zone. Occasional travel for workshops may be needed, so flexibility to travel is appreciated. The role can be shaped for either a mid level or senior profile.