Norwegian Copywriter
- Application Deadline: April 30, 2026
- Oslo
Norwegian Copywriter – Global Brand & Creative
For over 130 years, Hurtigruten has sailed the Norwegian coast – connecting communities, carrying locals and welcoming travellers from around the world.
We are rooted in Norway. Our stories come from its coastline, its landscapes and the people who live here. As we sharpen our communications in the Norwegian and Nordic markets, we are looking for a Norwegian copywriter to help us tell those stories with authenticity and flair.
This is a midweight copywriting role based in Oslo, working 50% with our global content team and 50% supporting the Nordic. Hurtigruten is a Norwegian company with a global audience. While our stories originate from Norway, much of our marketing is developed in English to reach international travellers. As Copywriter for our Norwegian market, you will help to bridge that balance, ensuring our global campaigns and website content feel natural, relevant and compelling for the Nordic market as well as writing original content in Norwegian. This is not just translation – it is localisation, adaptation and cultural fluency.
You will also act as our in-house Norwegian voice – sense-checking language, shaping stories and identifying opportunities to spotlight people, places and perspectives from across Norway.
Work with great people
Skills & Requirements
Key Responsibilities
- Localise and adapt English copy for the Norwegian market, ensuring tone, nuance and clarity
- Write original Norwegian copy for campaigns, website and CRM/email communications, ensuring clear messaging from inspiration through to conversion
- Support Nordic marketing campaigns by developing copy for paid and organic social media, display, native, print and other advertising formats
- Review and translate English-language content from global teams (particularly web and CRM) to ensure natural Norwegian language and cultural relevance
- Proofread and quality-check Norwegian-language materials across campaigns and marketing channels
- Act as a cultural advisor on Norwegian language and context for English copywriters
- Contribute to Norwegian naming, translations and language work across brand initiatives and projects
- Source and develop new story ideas rooted in Norway
- Collaborate closely with global and Nordic marketing teams, and maintain strong alignment with PR & Communications to ensure consistent messaging and language across channels
What We’re Looking For
- Native Norwegian speaker with excellent written and spoken English
- Proficiency in additional languages, particularly Scandinavian or German, is a plus
- Proven experience writing in a marketing or brand context
- A strong portfolio demonstrating storytelling ability
- Ability to adapt our tone of voice while maintaining brand consistency
- Confidence working across campaigns, digital channels and editorial formats
- A proactive mindset and ability to generate fresh ideas
Nice to Have
- Background in journalism, PR or editorial writing
- An existing network of contacts in Norway
- Interest in travel, culture or coastal life
Why Join Us?
You will be part of an iconic Norwegian brand with global reach, working in a collaborative and creative environment. This is an opportunity to shape how Hurtigruten speaks to Norwegian audiences – and to help ensure our stories remain grounded in the places we sail as we reach more audiences around the world.
About the company
Hurtigruten er et norsk rederi og reiselivsselskap som seiler den legendariske kystruten mellom Kirkenes og Bergen, ofte omtalt som «verdens vakreste sjøreise». I tillegg til den tradisjonelle ruten tilbyr Hurtigruten også signatur-rutene Nordkapplinjen, Svalbardlinjen og Hamburg-Nordkapp med en flåte på totalt ti skip.
Siden oppstarten i 1893 har Hurtigruten fraktet både lokale passasjerer, viktig gods, kjøretøy og turister trygt til 34 havner langs norskekysten.
Hurtigruten er en av Norges største maritime arbeidsgivere, med 1500 sjøfolk og lærlinger om bord. Selskapet samarbeider med lokale leverandører for å servere lokalmat i verdensklasse og tilbyr utvalgte utflukter til sine gjester, i samarbeid med lokale aktører.
Miljø og bærekraft står sentralt hos Hurtigruten. I 2009 kuttet Hurtigruten ut tungolje, og flåten består nå av fire hybridskip. Målet er et utslippsfritt skip innen 2030 gjennom det ambisiøse Sea Zero-programmet.
Quick overviewWe've been caring for our coast for 130 years and want to do whatever we can to help protect it for another 130 years and more. We’re creating sustainable travel experiences, striving to keep our footprint small and impact lasting.
Single-use plastic banHurtigruten was the first major travel company to have removed single-use plastic from its entire fleet and our hotels.
Hurtigruten FoundationThe Foundation specialises in the conservation of endangered species, fighting against marine and plastic pollution.
EmissionsCurbing greenhouse gas (GHG) emissions is crucial if we are to keep global warming in check. We know that the travel industry has work to do reducing its impact on the climate, so we’ve set out ways we can make a real difference by focusing on concrete, measurable solutions.
Silje Taraldsen | Contact Person
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