Content Marketeer - Alleo Netherlands

Job Description

Are you interested in joining of Europe's fastest growing companies? Do you want to impact the wellbeing of millions of users?
Epassi’s purpose is to boost everyday well-being. We are a leading provider of employee benefit solutions across Europe. We were established in Finland in 2007, and in 2008 we were the first company to launch a mobile-payable employee benefit payment solution in Europe. Since then, we have consistently grown, diversifying our products and introducing our services into new markets.
Epassi has been awarded by the Financial Times as one of the fastest-growing companies in Europe on multiple occasions.

As part of our growth around Europe, we have acquired Alleo. At Alleo, we're setting a new standard as the go-to platform for modern compensation and benefits. Why? Because we believe compensation should be personal and flexible as modern life.

We are currently hiring a Content Marketeer to be based in Amsterdam.

Your mission at Epassi | Alleo

As a Content Marketeer at Epassi | Alleo, you will be the creative force behind the experience of every Dutch user on our platform. Based in Amsterdam, you will own the full content lifecycle; from strategy and planning to copywriting and performance optimisation — ensuring that our users don't just understand their benefits, but genuinely love using them. Working closely with the Engagement Manager and cross-functional teams, you will craft personalised, engaging, and clear communications that turn everyday employees into active Alleo fans. This is a high-impact, entrepreneurial role for someone who thrives at the intersection of creativity, data, and agility.

Your responsibilities will be:

• Owning the content calendar end-to-end, ensuring all user communications are tightly scheduled and consistently relevant
• Creating clear, persuasive, and punchy copy across all user-facing channels — newsletters, automated email flows, in-app messages, and push notifications
• Driving a 'Netflix-style' personalised user experience through tailored content based on user profiles, life stages, and in-app behaviour
• Co-creating and executing large-scale thematic and user-retention campaigns from concept through to final copy
• Monitoring performance metrics alongside the Lifecycle & Automation Manager and applying data-driven insights to continuously improve content
• Collaborating cross-functionally with Customer Success, Marketing, Operations, and internal experts to translate complex benefit information into simple, engaging language

You'll be successful in this role if you:

• Consistently achieve strong open rates, click-through rates, and engagement on automated flows, newsletters, and retention campaigns
• Translate complex employee benefit information into snappy, easy-to-understand content that users can immediately act on
• Maintain a flawless content calendar while capitalising on topical marketing opportunities with quick turnarounds
• Use data and A/B testing to iteratively improve content performance in close collaboration with the Lifecycle & Automation Manager
• Ultimately move users from simply "understanding" Epassi to becoming genuine, active fans of the platform

What you'll be doing (daily):

• Drafting, editing, and refining short-form copy for in-app messages and push notifications, and long-form copy for newsletters and automated email flows
• Managing the content calendar to ensure all communications go out at the right time across every channel
• Monitoring news, holidays, and cultural moments to quickly draft and publish relevant, topical content
• Reviewing daily and weekly engagement metrics to identify what's working and making immediate tweaks
• Meeting with internal experts to gather complex information and translate it into accessible, engaging copy
• Using AI tools as a brainstorming and drafting assistant, while applying your human editorial touch to finalise content
• Working within engagement platforms such as Braze, Iterable, or Customer.io to set up and schedule content

What you should bring:

• Proven experience in content creation with a specific focus on email marketing, personalised user journeys, and copywriting
• Demonstrated expertise in versatile copywriting across multiple touchpoints — from high-conversion short-form copy to engaging long-form content
• End-to-end campaign management experience, from creative concept through to execution
• A strong background in content operations and calendar management across multiple concurrent communication streams
• Hands-on experience analysing content performance metrics (open rates, CTRs, engagement data) to A/B test and optimise copy
• Familiarity with modern Customer Engagement Platforms (Braze, Iterable, or Customer.io) or a high aptitude to rapidly adopt them
• Proficiency in using AI tools for content ideation and drafting, combined with strong editorial judgment
• A Bachelor's degree in Marketing, Communications, or a related field — or an equivalent combination of relevant experience and HBO working and thinking level

Your language profile:

• Dutch - Native / C2 (mandatory)
• English - B2-C1 (mandatory)

Your track record:

• Demonstrated success in developing and optimising data-driven email marketing strategies and personalised automated lifecycle flows
• A portfolio showcasing versatile copywriting across both short-form and long-form content in a B2C or user-facing context
• Proven ability to work with subject matter experts and translate technical or complex information into engaging, accessible copy
• Experience working in a fast-paced, dynamic scale-up or similarly agile environment

Your competency profile:

• Strategic creativity & structured execution: You balance out-of-the-box thinking with strong organisational skills — managing a complex content calendar while never missing a deadline.
• Proactivity & high ownership: You're a self-starter who shapes your role rather than waiting to be directed, and you take full accountability for every campaign you deliver.
• Scale-up agility: You thrive in fast-moving environments, navigate ambiguity with ease, and seize real-time marketing opportunities as they arise.
• User-centric empathy: You deeply understand the diverse Dutch workforce and know how to make even the most complex benefit information feel simple, relevant, and activating.
• Cross-functional collaboration: You naturally break down silos, partner effectively with diverse internal stakeholders, and turn complex input into clear, unified messaging.
• Data-driven mindset: You let performance data guide your decisions, continuously testing and refining your content to maximise impact.

Why You Should Join Us

Be part of an ambitious growth journey with a clear purpose - boosting everyday wellbeing — and create a meaningful, positive impact on both individuals and society. Join a fast-growing tech company with a strong financial foundation, offering opportunities to grow and make an impact together with us.

• A rich and personally tailored benefits package:
  • Hybrid working
  • 26 vacation days plus 6.5 additional days off (ATV)
  • Employee incentive program
  • All the required hardware and software to get the job done
  • Travel expense allowance, holiday allowance, and pension plan
  • A bike plan plus 70% discount on your own fitness subscription and a free Workit membership
  • Flexible Benefit Budget
  • Team events