Product Owner – Digital Sales & Services
- Application Deadline: May 10, 2026
- Kista
- Hybrid
As Product Owner Digital Sales & Services at Tele2 B2B, you will play a pivotal role in driving our digital sales agenda. You shape the future of how businesses buy, manage, and grow through digital channels—with a clear focus on maximizing digital sales performance and commercial impact.
You own the vision and strategy behind our customer-facing digital platforms, transforming commercial ambition into high-performing digital sales experiences that convert, scale, and deliver measurable revenue growth.
You will drive digital sales growth, elevate customer journeys, and ensure our digital channels are optimized to deliver strong commercial results. If you are motivated by product ownership, digital sales performance, and measurable business outcomes—this is your opportunity to make a real difference.
At Tele2 B2B, we enable a society of unlimited possibilities through our broad portfolio of IT and telecom solutions. Together with our customers, across both private and public sectors, we digitalize, secure, and strengthen business potential.
Now, we’re looking for a Product Owner with strong digital sales expertise who wants to contribute to continued growth, superior customer experience, and high-performing digital channels.
About the role
As Product Owner Digital Sales & Services, you are accountable for the vision, strategy, and commercial performance of our digital sales channels.
You act as the single point of accountability for digital sales performance, conversion, and customer experience. You translate strategic priorities into a clear roadmap and prioritized backlog that directly drives revenue growth and digital sales effectiveness.
You report to the Manager B2B Digital and collaborate closely with stakeholders across commercial, marketing, tech, and operations.
Your responsibilities
- Digital Sales Strategy & Growth
- Own and drive the digital sales strategy, with full accountability for revenue performance across digital channels
- Define initiatives that increase conversion, average order value, and customer acquisition
- Ensure digital channels are a primary and scalable sales engine for the business
- Product Vision & Strategy
- Define and own the product vision, strategy, and roadmap aligned with digital sales growth
- Balance short-term commercial impact with long-term scalability and value creation
- Product Ownership & Delivery
- Own and prioritize the end-to-end product backlog with a clear focus on sales-driving features
- Translate business objectives and customer insights into actionable requirements that improve conversion and sales performance
- Ensure high-quality, predictable delivery together with internal teams and external partners
- Performance & Optimization
- Own the digital sales budget, forecasting, and reporting, with clear accountability for revenue and KPI performance
- Continuously optimize conversion, funnels, and digital journeys through data, testing, and experimentation
Who are you?
You are a commercially driven product leader with a strong background in digital sales, who thrives in complex, cross-functional environments and enjoys owning outcomes end to end.
You combine strategic thinking with hands-on execution and have a proven ability to turn digital initiatives into measurable sales results. You are driven by performance, data, and continuous optimization.
Experience & Skills
- 5+ years of experience in digital product management with a strong focus on digital sales and e-commerce performance
- Proven track record of driving revenue growth through digital channels
- Strong expertise in digital customer journeys, conversion optimization, and sales funnel performance
- Experience owning commercial KPIs such as conversion rate, revenue, and customer acquisition
- Experience working in agile product development environments
- Strong collaboration skills across engineering, design, marketing, analytics, and commercial teams
- Analytical mindset with hands-on experience in data-driven optimization and experimentation
- Solid understanding of web technologies, APIs, and digital platforms
- Experience from telecom, subscription-based, or B2B environments is a plus
Great Place to Work
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Pension and health care
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Hybrid and flexible work life balance
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Career opportunities
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Parental benefit
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Employee benefits and Tele2 discounts
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Inclusive workplace
Skills & Requirements
A few words from the Hiring Manager
Hi, I’m Nina Aschan, Manager B2B Digital at Tele2. In our team, we combine expertise, curiosity, and collaboration to build smarter digital experiences for our customers and partners. We work hands-on, support each other’s growth, and value people who take initiative and bring new ideas forward. If you want to make real impact and be part of a supportive, forward-thinking team - I look forward to hearing from you.
Why Tele2
- A culture of natural born challengers – At Tele2 we don’t just do things the traditional way. We challenge the status quo and push boundaries to create smarter and more valuable solutions for our customers. You will be part of a culture that values curiosity, initiative and collaboration, where new ideas are welcomed and everyone’s contribution matters.
- Inclusive and supportive environment – We believe in fostering a creative and flexible workplace where people can bring their whole selves to work. Diversity and inclusion are important to us, and we strive to create an environment where people feel welcome, respected and supported in growing both personally and professionally.
- A sustainability challenger – We are proud that Tele2 has been recognised as Europe’s Climate Leader by the Financial Times and named as Sweden’s most sustainable company by Time Magazine and Statista, reflecting our strong commitment to reduce emissions, transparency and long-term climate goals. Our efforts focus on three areas where we can make the biggest difference: advancing a circular economy, combating climate change, and protecting children online. By embedding these focus areas into how we operate and innovate, we aim to create positive impact for people, planet and profit.
Interest and application
Would you like to be a part of the Tele2s value-driven and including culture? Then hit the “apply now” button and let’s find out if we’re a match!
If you have any specific questions regarding the position, please feel free to contact TA specialist: angelica.ek@tele2.com
Please note that in compliance with personal data management regulations (GDPR), we are unable to accept CVs via email.
You are warmly welcome to submit your application! To ensure an inclusive and fair recruitment process, we focus on your experiences and skills. Therefore, Tele2 has chosen not to consider cover letters. Instead, we kindly ask you to answer the screening questions included in the application form.
As a step in the recruitment process, Tele2 performs a background check on final candidates.
Work with great people
About the company
At Tele2, we challenge the telecom industry to create more valuable solutions for our customers. Guided by our challenger mindset, we deliver high-quality connectivity and digital services, ranging from mobile and fixed networks to TV, streaming and global IoT.
Sustainability is an integral part of how we work. Tele2 has been recognized as a climate leader in Europe by the Financial Times and named Sweden’s most sustainable company, reflecting our long-term commitment to reducing our environmental impact and advancing circular solutions together with our customers.
Our values – Be Brave, Take Action, Make it Simple and Act Cost-efficiently – guide our culture, how we collaborate and how we turn ideas into action.
-Tele2 have 3 700 employees and 9.3 million subscribers
-Tele2 is ranked as the best company in Sweden, and among the world’s 40 best companies, for gender equality according to Equileap
-During 2025 Tele2 blocked more than 7.5 million attempts to access child sexual abuse material online in our Internet Services in corporation with Ecpat
-Tele2 was named Sweden’s most sustainable company and ranked 23rd globally by Time Magazine and Statista on their inaugural World’s Most Sustainable Companies list, featuring 5 000 companies from more than 30 countries
Nina Aschan, Manager B2B Digital | Contact Person
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