Web Content Editor

Skills & Requirements

Key Responsibilities & Deliverables:

Content creation and build

• Create and publish best‑in‑class content that drives movement through the funnel; engaging, nurturing and converting our onsite visitors.
• Turn briefs from Ecommerce and wider teams into compelling, web‑first experiences that meet business objectives.
• Support on campaign user journey ideation and work with other team members to efficiently build, QA and launch campaigns.
• Apply creative and copywriting critique, partnering with creative and copy teams to ensure all web assets are compelling and effectively support user needs and commercial objectives.
• Work hand-in-hand with team members to deliver personalised experiences to increase conversion rate.

Cross‑functional collaboration

• Work closely with Ecommerce team members including SEO, our Creative Studio, Digital Product Team, Marketing Leads, Brand, PR, and CRM on cross‑channel initiatives and consistent storytelling.
• Work with product, operations and legal in the rollout of product launches and time sensitive operational updates required to the website.

Operational Excellence

• Track tasks, status and dependencies within our digital task management system
• Ensure stakeholders are aligned on timelines and kept up to date with any blockers or dependencies
• Contribute to the definition of future CMS requirements that enable flexible, efficient content operations.
• Ensure all content published is on‑brand, compliant and factually accurate.
• Own daily QA across key site areas for accuracy, consistency and quality, identifying and prioritising issues for correction and flagging opportunities to improve.
• Proactively propose new content initiatives aligned to business goals and customer needs, contributing ideas that improve engagement, UX, and movement through the funnel.
• Assist in ongoing improvements of customer journey and overall digital customer experience from site to delivery.
• Assist in management of the on-site tools and technology.
• Other duties as assigned.
• Thinks sustainably and brings this mindset to their team and partners.
• Champions the HX Spirits.

Requirements:

• Fluency in English is required.
• Experience in maritime, expedition, or cruise industry beneficial but not required.
• Hands‑on experience with Contentful or another CMS.
• Understanding of customer behaviour, marketing principles, and the web as a marketing channel.
• Familiarity with funnel‑stage content and how to guide users from awareness through to conversion.
• A strong eye for creative composition and the ability to assemble high‑quality web pages.
• Ability to take a brief and elevate it - turning objectives into effective content, pages, or experiences.
• Confident stakeholder management - a collaborative relationship builder who can influence and manage expectations across teams and levels.
• Clear interest in digital marketing, content, and customer‑centric design.
• A portfolio or examples of pages you’ve built, improved, or managed (links welcome).
• Tech-forward and adaptable, with a proven ability to quickly learn new systems.
• Proficiency in MS Office applications including Outlook, PowerPoint, Word, and Excel.
• Experience working in a multi-national organisation with a global guest mix.

Key Personal Attributes/Behavioural Competencies:

• Safety and Compliance minded for yourself and others.
• High degree of personal integrity and honesty.
• Excited to work in a hybrid work environment to leverage time in person with colleagues across the business.
• Passionate about inclusion and belonging. You take pride in bringing people and different perspectives together to promote a diverse and inclusive workplace.
• Clear and effective communication with internal and external stakeholders.
• Ability to manage execution and competing demands.
• Ability to adapt to change in a positive, productive manner.
• A commercial and creative mindset - you care about both the story and the outcome.
• Meticulous attention to detail, with a commitment to accuracy and consistency.
• A growth mindset - open to feedback, quick to iterate, and eager to learn.
• A focus on performance and impact - you contribute thinking as well as execution.
• Strong problem‑solving skills - able to navigate challenges with logic and process, propose solutions, and apply learnings.

HX Spirit:

• Passionate Explorers: We are proud of our history and are driven to create more.
• ‘Can-do’ Mindset: We jump-in and proactively contribute to the greater good.
• Humble Leadership: We have a short distance between leaders and teams.
• Genuine Interactions: We want all people to be their true selves.
• Supportive & Collaborative Teams: We are curious and generous with our knowledge. We Trust.