Performance Marketing Designer (Paid Social)
- Göteborg
- Remote
Albert is looking for a Performance Marketing Designer (Paid Social) to join our growing marketing team! In this role, you’ll create high-performing static and video creatives for Paid Social channels, with a strong focus on conversion-driven performance marketing.
The core of the position is producing and optimizing Meta-first marketing creatives that drive measurable business results. You will work closely with the Marketing team to create banners and videos for platforms such as Meta, TikTok, and Snapchat, continuously testing, learning, and iterating based on performance data.
We are looking for someone who understands what makes a creative convert — someone who knows how to capture attention quickly, communicate value clearly, and design assets that perform across different paid social platforms. You are motivated by improving metrics through creative experimentation and enjoy working in a fast-paced, test-and-learn environment with a high volume of A/B testing.
At Albert, there is also strong creative freedom to explore new concepts, angles, hooks, and formats to continuously improve performance.
What You’ll Do
- Design and produce high-performing, conversion-focused static assets and video creatives for Paid Social channels, primarily Meta and also TikTok and Snapchat, optimized for acquisition and performance marketing goals.
- Collaborate closely with Marketing and Design teams to develop and execute creative concepts aligned with campaign objectives and performance targets.
- Use performance insights (CTR, CPA, conversion rate, engagement) to continuously iterate and optimize creative assets.
- Translate briefs and ideas into compelling, platform-native creatives tailored to Meta, TikTok, Snapchat, and other paid channels.
- Adapt and localize creatives for different audiences, formats, and markets while maintaining brand consistency.
- Contribute actively to creative testing and experimentation through ongoing A/B testing and rapid iteration cycles.
- Stay updated on platform trends, creative best practices, and evolving paid social formats.
Ensure all deliverables meet quality standards and are optimized for performance and platform requirements.
Who You Are
- A creative thinker with a strong performance marketing mindset passionate about design that drives results.
- Experienced in creating paid social creatives that are optimized for measurable business outcomes.
- Strong understanding of what makes high-performing Meta creatives, and ideally also TikTok and Snapchat creatives.
- Understands the differences between platforms and how user behavior, formats, and creative approaches vary across them.
- Comfortable working in a fast-paced, highly iterative environment with continuous testing and optimization.
- Curious, proactive, and bold, always looking for new creative angles and opportunities to improve performance.
- Interested in digital culture, trends, and user behavior across social platforms.
Work with great people
Skills & Requirements
- Relevant education in Graphic/Digital Design or similar field.
- 2+ years of experience in digital design.
- Proficient in tools such as Figma and Adobe Creative Suite especially Illustrator and Photoshop (motion/animation tools such as After Effects, Premiere are a plus).
- 2D flat graphic illustration skill is a plus.
- Experience creating both static and video creatives for performance marketing campaigns, particularly for Meta/Facebook and Instagram ads.
- Understanding of performance metrics such as CTR, CPA, and conversion rates, and how creative impacts them.
- Experience with motion design, video editing, or 2D animation is a strong plus.
- Fluent in English (additional languages such as Swedish are a plus).
- Experience from gaming, digital entertainment, subscription businesses, or similar fast-paced industries is a plus.
Great Place to Work
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Lots of activities, both on and off work hours!
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Flexible work hours
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Wellness Benefit
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Remote or hybrid work set up!
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Employer pension contribution
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Working language is English
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Modern tech stack
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Meaningful impact
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Autonomy & ownership
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Work-life balance
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Supportive team culture
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Inclusive environment
About the company
At Albert, our vision is to ensure that every child across the globe has access to a tailored and engaging learning experience.
Together with a passionate and talented team, we create educational games that combine world-class content, data, and technology to help children develop their mathematical and linguistic skills in a fun and meaningful way. By personalizing learning for each individual user, we aim to make education more accessible, effective, and inspiring—regardless of age.
We are a fast-paced scale-up where the distance from idea to decision is short. Curiosity and innovation are at the core of everything we do, and we believe that meaningful work is best done in an environment that encourages joy, creativity, and collaboration.
What we offer
- The opportunity to work towards a meaningful mission and help shape the future of learning
- A collaborative environment with skilled, curious, and passionate colleagues
- Empowered teams with high autonomy and strong support
- An open culture that values innovation, learning, and knowledge sharing, including contributions to open source
- Competitive benefits, including a monthly pension contribution and social activities
2015Albert was founded with main focus on schools
2019Albert junior was released as a mobile app and focuse changed into b2c market
2020Albert expands and goes into Norway, Denmark and Poland!
2021Albert entered the stockmarket and acquired Jaramba and Sumdog
2022At present, over 300,000 families in 7 different countries have chosen Albert as their digital math teacher, a trust we are very proud of! Albert expands and enters Finland Albert acquired three more companies Strawbees, Swedish film and Holy Owly. We are now on our way to become the biggest edTech company in Europe!
2023Holy Owly Math launches in France with a great success and Albert Junior launches its first Math book!
2024Albert Group becomes one! Sumdog, Swedish film, Strawbees, Jaramba, Holy Owly and Albert comes together and becomes one group, all on our journey to become Europes biggest Edtech Group!
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