Marketing Program Manager

Job Description

Job Description – add details here

A Marketing Program Manager is sought with 10 + years of experience in campaign operations, partner management, and cross-functional coordination within marketing technology or data-driven marketing environments.
Overall Responsibilities:
Campaign OperationsCollect campaign requirements, including objectives, timelines, budgets, and agency contacts.Lead pre-launch meetings involving 2-5 stakeholders per campaign.Collaborate with data science to investigate targeting models and coordinate backtesting.Maintain the campaign recruitment tracker and monitor progress.Proactively escalate risks and issues to leadership.Extract and compile data for leadership updates, reports, and cross-team requests.Provide support for broader MarTech initiatives and specialized projects as necessary.
Publisher Partnerships & Data ActivationOnboard new publishers to the clean room program, leading kickoff meetings, defining use cases, and establishing goal alignment.Draft and negotiate Data Sharing Agreements (DSAs) with publisher partners.Coordinate data setup and integration among internal teams, LiveRamp, and publishers.Configure campaign-level tracking in collaboration with agency partners.Develop and maintain audience mapping documentation.Keep contracts and legal teams apprised of priorities, vendor timelines, and DSA status.Facilitate approvals through legal, privacy, and compliance teams to achieve milestones.Educate cross-functional partners on the responsible utilization of marketing data.Collaborate with data engineering, data science, and agencies to construct and deliver audiencesMaintain audience mapping documentation and facilitate legal/compliance approvals.Educate partners on responsible data usage and support broader MarTech initiatives.