Global Category Director
- Applications are considered on a rolling basis
- København
- Hybrid
Ready to unlock profitable growth for a global sweets category?
Join us at Lantmännen Unibake, a leading global bakery group driven by ambitious people who combine business focus with strong collaboration across markets. We now offer an exciting opportunity for a Global Category Director for our sweets category to join our team at our headquarters in Copenhagen, Denmark.
This is a highly international leadership role where you will own the end-to-end global category agenda. Shaping strategy, driving innovation, and translating insights into execution across markets.
This is what you’ll do
You will define and execute the global category strategy for sweets, lead innovation and portfolio decisions, and work closely with International Sales, S&OP, and local markets to drive profitable and sustainable growth. As a member of the UBI Commercial Leadership Team, you will also help shape the broader commercial direction of Unibake.
Primary areas of responsibility
- Define and execute the global category strategy, identifying long‑term initiatives to drive profitable growth and shape the Unibake footprint (Build‑Borrow‑Buy)
- Translate category strategy into focused execution through annual planning with prioritized markets and high‑value initiatives
- Lead the global innovation agenda, owning cross‑country innovation projects driven by consumer and customer insights
- Align CAPEX investments with category strategy and market opportunities, supporting strong business cases
- Drive profitable growth in close collaboration with International Sales and the S&OP team, ensuring optimal global S&OP, sourcing, and portfolio management
- Embed Unibake’s global sustainability strategy by developing and following up on Health and Climate plans for the category
- Monitor category and product performance, drive insights, and lead corrective actions together with local markets
- Strengthen a One Unibake culture by sharing best practices, tools, and ways of working across markets
- Lead and develop the team
Work with great people
Skills & Requirements
This is what you need to succeed:
You have:
- Master’s degree or equivalent educational background
- 10+ years of experience in product and innovation management within complex, international B2B and/or FMCG organizations
- Experience from a similar role within the food industry is considered a strong advantage
- Strong market, consumer, and customer focus, with a track record of translating insights into successful products and innovations
- Proven experience from global/regional roles, with the ability to operate effectively across multiple markets, countries, and channels
- Experience leading and collaborating with cross-functional teams in matrixed, global or regional environments
- Fluent in English, both written and spoken
Your “power skills”
- Strong, inclusive leadership capability, with the ability to lead through others and drive results in complex, matrixed organizations
- Excellent interpersonal skills, with a collaborative and trust-based approach
- Proven ability to build and maintain strong relationships across functions, markets, and cultures
- Clear, impactful communicator, able to engage and influence stakeholders at all levels of the organization
- Acts as a role model for company values and Leadership Guiding Stars, consistently translating them into everyday behaviors and decisions
What we offer to you
Lantmännen Unibake is certainly a growing organization that is ready to cater to your ambitions. It has doubled in size in a decade. We pride ourselves on having a high-performing and open, friendly multicultural environment where we offer support and development to enhance your career and develop your knowledge and competencies. In return for your commitment, drive, and enthusiasm, we offer an attractive work environment within a highly successful international bakery group, where you will be able to impact the business and have the possibility to grow your career further in our many international locations.
Expected travelling days: 40-50 days/year
Place of work: Copenhagen, Denmark
Sounds interesting?
We interview candidates on an ongoing basis; therefore, we encourage you to submit your application as soon as possible with an English CV. Our Talent Team reviews applications continuously and will be in touch regarding next steps.
About the company
Lantmännen Unibake is a leading global bakery company within the Lantmännen Group. With expertise in bakery products for food service and retail, we serve consumers around the clock and across the world every day. The aim is to make bread and pastry a profitable business for our customers through tasty, high-quality products and innovative solutions and based on a sustainable mind-set and excellent food safety standards. Headquartered in Copenhagen, Denmark, Lantmännen Unibake operates modern bakeries around the world and has sales in more than 60 countries. The brand portfolio comprises a range of well-established B2B and BtC brands e.g. Schulstad Bakery Solutions, Schulstad, Bonjour, Vaasan, Pastridor and Hatting. Lantmännen Unibake has a turnover of EUR 1.5 billion and employs more than 6,000 people in 20+ countries. Appetite for more?
#1It goes right. Right from the start. New people start at Lantmännen Unibake every day. We’re used to creating the right beginning, right from day one. We’re ready for you.
#2Baking is a people business. Lantmännen Unibake has flour on its hands and people at its heart. The whole process of making everyday products takes team work, open-ness and mutual respect.
#3It's a group thing. Working for a global business is different. You feel connected to something bigger. Your team has a higher purpose. Ripples turn into waves.
#4It's about baking the future. We are taking baking further. Not just geographically but in terms of innovation. We have a proud heritage but we want to explore new products, markets and opportunities.
#5Diversity is a reality. Not an ambition. Not only are we global, we hire a multitude of nationalities. At the moment, your future colleagues come from more than 40 countries.
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