Interim Marketing Automation Manager (Parental Leave Cover)

Job Description

Interim Marketing Automation Manager (Parental Leave Cover)

Now you have the chance to be part of an innovative and creative phase in Scandic’s history. We are looking for a highly motivated Marketing Automation Manager for maternity cover starting immediately until October 2027, with a possible extension. In this role, you will act as the Business Owner of our Marketing Automation platform, bridging the gap between commercial strategy and technical execution to drive revenue, loyalty and customer engagement.

You will develop and manage automated, and personalized omnichannel communication. Beyond execution, you will have a strong commercial focus, being responsible for setting up business case, and follow-ups to ensure the activities align with strong performance and reaching KPIs.

Your responsibilities include planning, implementing, and overseeing automated customer and member journeys, marketing campaigns, optimization follow ups, and other digital interactions in an omnichannel setup. You'll craft journeys for specific target audiences, ensuring timely and relevant communication while maintaining a high standard of customer experience through engaging interactions. In addition to journey and campaign logic, you’ll also play a collaborative role in enabling data flows, dynamic content logic, and personalization scripting that supports scalable, data-driven communication.

Who are you?

Success in this role requires customer focus, and commercial understanding. You are an analytical thinker who enjoys the technical challenge, likes to scope requirements, and understands the "why" behind the data and features in Marketing Cloud.

Our CRM teams work in Salesforce Marketing Cloud and Salesforce Data360. We operate in an omnichannel environment, and therefore we expect you to have a strong interest in learning additional platforms and channels for orchestration and personalization. You are responsible for our custom templates in Salesforce, based on data and design, and the implementation of the logic required to visualize the content, with support from UX, Content and Tech teams.

We're seeking someone with experience in a similar role, ideally within the travel industry. You should be adept at creating dynamic, personalized communication and be a proficient data-driven problem solver. Your passion should lie in fostering long-term customer engagement and comprehending customer needs throughout their lifecycle. You love to be at the forefront and are constantly finding new automated solutions. You follow the CRM team’s work processes and strive to use AI to offer customers a smooth customer journey, and work efficiency. Experience in AMPscript and a deep understanding of personalization scripting is a big plus, as you'll be hands-on in building and maintaining dynamic content across languages and segments. Ideally, you're also comfortable collaborating with data and tech teams to define requirements, set priorities, and manage data extensions, query activities, and the ingestion of new customer data streams.

Your key responsibilities will include;
• Platform Ownership. Act as the Business Owner for the marketing automation platform. You will own the platform governance, including quality, naming standards, documentation, and dynamic content standards.

• IT & Tech Collaboration. Act as the primary lead for all development involving the marketing automation platform. You will bridge business and technology by writing user stories, defining technical specifications, and set priorities to ensure successful delivery.

• Commercial Optimization. Use insights, data, and A/B testing to optimize automated journeys and platform performance. Your focus will be on driving continuous improvement in engagement, personalization grades, and conversion.

• Scalable Automation. Build and enhance trigger-based flows, defining the technical requirements for real-time activation and ensuring data readiness.

• Commercial Strategy. Develop business targets for new automation opportunities and perform follow-up on performance against overarching KPIs.

• Lifecycle Management. Develop and optimize automated customer journeys across all stages and channels, from acquisition to post-stay and retention.