Product Marketing Specialist
- Helsinki
- Hybrid
Location: Helsinki, Finland
Work mode: Hybrid, 3 days per week at the office
Impact area: User activation and revenue growth
Position in a nutshell
Join one of Europe’s fastest-growing companies on a mission to boost everyday wellbeing. As a Product Marketing Specialist at Epassi, you take ownership of daily hands-on marketing execution and user activation for one of our products. Your focus on getting thing out the door, activating users, and making campaigns work in practice.
Our story
Epassi’s purpose is to boost everyday well-being. Established in Finland in 2007, we were the first company to launch a mobile-payable employee benefit solution in Europe. Today, we are a leading provider across the continent, recognized by the Financial Times as one of the fastest-growing companies on multiple occasions.
Your impact
At Epassi, impact means outcomes. In this role, you will:
- Activate existing Epassi app users through hands-on marketing
- Drive adoption and net revenue growth of a product
- Improve user engagement across the full lifecycle
You succeed when campaigns translate into measurable activation and usage.
What you’ll be doing daily
- Run end-to-end marketing operations for the product
- Build, send, and optimize email and newsletter campaigns
- Apply your ecommerce experience to improve our products’ performance
- Analyse campaign performance and user feedback
- Collaborate with product, sales, and customer support teams
- Propose and test new marketing approaches and tools
What you should bring
- 3+ years of experience in marketing operations or hands-on marketing roles
- Strong background in ecommerce or lifecycle marketing, preferably from a consumer-focused industry
- Experience with email marketing and campaign execution
- Familiarity with marketing automation tools such as HubSpot
- Familiarity with customer engagement tools such as Storyly, Braze, or Iterable
- Comfort working hands-on in marketing systems
- Native-level Finnish and working-proficient English
- Strong organizational skills and a practical, execution-focused mindset
Why You Should Join Us
- Be part of an ambitious growth journey and join a global community of driven, bold, entrepreneurial, yet humble Epassians.
- Work with a clear purpose — boosting everyday wellbeing — and create a meaningful impact on society.
- Thrive in an open and inclusive culture with low hierarchy, built on respect and shared successes.
- Come as you are — we’ll bring out the best in you and support your personal and professional growth.
- Benefit from an inspiring and supportive work environment where employee wellbeing is a true priority.
Ready to make an impact?
The hiring colleague for this position is Niko Kangasmaa at Epassi. For more information, contact the Talent Acquisition team on careers@epassi.com.
Work with great people
Great Place to Work
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Company events
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Hybrid and flexible working style
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Modern working tools
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International environment
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Benefit package for wellbeing support
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Private health support
About the company
Epassi’s purpose is to boost everyday well-being.
We are a leading provider of employee benefit solutions in Europe. We were established in Finland in 2007, and in 2008 we were the first company to launch a mobile-payable employee benefit payment solution in Europe. Since then, we have consistently grown, diversifying our products and introducing our services into new markets. Epassi has been awarded by the Financial Times as one of the fastest-growing companies in Europe on multiple occasions.
2007Epassi is founded
2008Launching the Sport & Culture benefits – the first mobile-payable benefits in Europe
2013Launched the commuting benefit.
2014Won the Deloitte Technology Fast 50 programme in Finland.
2015Epassi acquires Min friskvard and expands to Sweden
2016Alipay cooperation accepting payments from Chinese customers
2017Launching the Wellbeing benefit & acquiring Tyky Finland
2018Epassi offers Alipay outside of Finland cooperation with Siirto&Vipps
2019September - Pekka Rantala appointed CEO (former CEO Rovio Entertainment) October - Bregal Milestone Acquired controlling stake in ePassi.
2020January - Epassi and Finnair loyalty program partnership. March - Epassi acquires ActiWay further expanding Swedish presence May - Epassi and Wolt online food delivery partnership
2021Epassi acquires Sodexo BRS Sweden and Eazybreak - cements its position as the Nordic champion for employee benefits
2023Epassi expands outside the Nordics – acquires Incorpore - UK's largest health and fitness network with 11 million employee userbase, and Eudaimon - leading Italian corporate welfare and employee benefits company.
2024Epassi acquires two of Europes leading corporate fitness companies, Hansefit in Germany and BFNL in Netherlands.
2024Epassi acquires Smartum, a pioneer in promoting employee well-being in Finland.
2025Epassi continues to grow in Germany by acquiring i-gb (Initiative - Gesunder Betrieb GmbH), a leading provider of motivational employee benefit solutions in Germany.
2025Epassi acquires VIP District to expand into Southern Europe, strengthening its presence in Spain, France and Portugal.
2025Epassi Group has expanded its UK presence with its an acquisition of Zest.
2025Epassi Group continues its rapid European expansion by acquiring Belonio, a leading German all-in-one employee benefit platform provider.
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