Growth Marketer, B2C
- Helsinki
- Hybrid
Location: Helsinki, Finland
Work mode: Hybrid, 3 days per week at the office
Impact area: Driving product usage through data and experimentation
Position in a nutshell
Join one of Europe’s fastest-growing companies on a mission to boost everyday wellbeing. As a Growth Marketer, B2C at Epassi, your core mission is to understand why usage patterns of Epassi benefits change and which marketing actions drive results. You focus on insights, experimentation, and clear cause-and-effect thinking that helps the business grow product usage at scale.
Our story
Epassi’s purpose is to boost everyday wellbeing. Established in Finland in 2007, we were the first company to launch a mobile-payable employee benefit solution in Europe. Today, we are a leading provider across the continent, recognized by the Financial Times as one of the fastest-growing companies on multiple occasions.
Your impact
At Epassi, impact means outcomes. In this role, you will:
- Increase usage of benefit and other products through data-driven insights
- Translate marketing and platform usage data into clear hypotheses, experiments, and recommendations
- Build and run a continuous experimentation framework together with marketing, product, and data teams.
You know you’re succeeding when usage trends improve consistently, and the organization understands why they improved.
What you’ll be doing daily
- Design and execute growth initiatives that increase benefit usage
- Analyse user behaviour using Epassi’s marketing, platform and mobile app data and experimentation results explaining what caused changes
- Segment audiences and develop targeted experiments together with your marketing team colleagues
- Run A/B and multivariate tests across the user journey
- Collaborate closely with product, data, and marketing teams to drive long-term innovation and growth
- Pilot new ideas, learn fast, and iterate continuously
What you should bring
- 4+ years of experience in growth marketing or similar B2C roles
- Strong hands-on experience with marketing analytics and experimentation frameworks
- Experience with tools such as HubSpot, Google Analytics, and Power BI
- Proven ability to explain why results changed, and not just what changed
- Native-level Finnish and working-proficient English
- A proactive, collaborative, and experimental mindset
Why You Should Join Us
- Be part of an ambitious growth journey and join a global community of driven, bold, entrepreneurial, yet humble Epassians.
- Work with a clear purpose — boosting everyday wellbeing — and create a meaningful impact on society.
- Thrive in an open and inclusive culture with low hierarchy, built on respect and shared successes.
- Come as you are — we’ll bring out the best in you and support your personal and professional growth.
- Benefit from an inspiring and supportive work environment where employee wellbeing is a true priority.
Ready to make an impact?
The hiring colleague for this position is Niko Kangasmaa at Epassi. For more information, contact the Talent Acquisition team on careers@epassi.com.
Work with great people
Great Place to Work
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Company events
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Hybrid and flexible working style
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Modern working tools
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International environment
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Benefit package for wellbeing support
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Private health support
About the company
Epassi’s purpose is to boost everyday well-being.
We are a leading provider of employee benefit solutions in Europe. We were established in Finland in 2007, and in 2008 we were the first company to launch a mobile-payable employee benefit payment solution in Europe. Since then, we have consistently grown, diversifying our products and introducing our services into new markets. Epassi has been awarded by the Financial Times as one of the fastest-growing companies in Europe on multiple occasions.
2007Epassi is founded
2008Launching the Sport & Culture benefits – the first mobile-payable benefits in Europe
2013Launched the commuting benefit.
2014Won the Deloitte Technology Fast 50 programme in Finland.
2015Epassi acquires Min friskvard and expands to Sweden
2016Alipay cooperation accepting payments from Chinese customers
2017Launching the Wellbeing benefit & acquiring Tyky Finland
2018Epassi offers Alipay outside of Finland cooperation with Siirto&Vipps
2019September - Pekka Rantala appointed CEO (former CEO Rovio Entertainment) October - Bregal Milestone Acquired controlling stake in ePassi.
2020January - Epassi and Finnair loyalty program partnership. March - Epassi acquires ActiWay further expanding Swedish presence May - Epassi and Wolt online food delivery partnership
2021Epassi acquires Sodexo BRS Sweden and Eazybreak - cements its position as the Nordic champion for employee benefits
2023Epassi expands outside the Nordics – acquires Incorpore - UK's largest health and fitness network with 11 million employee userbase, and Eudaimon - leading Italian corporate welfare and employee benefits company.
2024Epassi acquires two of Europes leading corporate fitness companies, Hansefit in Germany and BFNL in Netherlands.
2024Epassi acquires Smartum, a pioneer in promoting employee well-being in Finland.
2025Epassi continues to grow in Germany by acquiring i-gb (Initiative - Gesunder Betrieb GmbH), a leading provider of motivational employee benefit solutions in Germany.
2025Epassi acquires VIP District to expand into Southern Europe, strengthening its presence in Spain, France and Portugal.
2025Epassi Group has expanded its UK presence with its an acquisition of Zest.
2025Epassi Group continues its rapid European expansion by acquiring Belonio, a leading German all-in-one employee benefit platform provider.
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