Data Manager for Content Data

Job Description

Data Manager – Content Data🚀

Are you our new Data Manager for Content Data?

Content data is central to Schibsted’s ability to understand and improve journalism and content at scale. By enabling reliable, comparable data across articles, live feeds, video, audio, and live sports on all Schibsted news sites, Content Data directly supports editorial decisions that affect millions of users every day!

The work done in this domain shapes how stories are produced, distributed, and experienced - helping ensure high-quality journalism.

Over the past years, Content Data has evolved significantly. The team has moved away from fragmented, brand-specific analytics toward a domain-oriented, data mesh–aligned model. The focus shifted from ad‑hoc reporting to durable, well-owned data products that teams can trust and build on. The challenge ahead is to balance standardisation with new development by creating interoperable and consistent content data products.

👩‍💻 What will you do in this role?

This is a business‑critical leadership role.

You will take ownership of the content data domain, lead a multidisciplinary team, and act as the key interface between Content Development, Performance teams, Data Enablement, and editorial stakeholders.

You will combine strategic direction with hands-on execution, ensuring that content data products are valuable, usable, and built to last.

What will you do:

• Own and drive the content data domain
• Lead, develop and coach the content data team
• Translate the broader data strategy into actionable, domain‑level data products aligned with business goals such as engagement and yield optimisation
• Define, maintain, and prioritise the data product backlog
• Act as a bridge between data engineers, analysts, product managers, performance teams, and editorial stakeholders
• Ensure alignment with domain OKRs and the central data mesh infrastructure
• Oversee end‑to‑end delivery and proactively removing blockers
• Champion best practices in data governance, usability and discoverability
• Collaborate with other data domain owners to ensure interoperability

Specific focus areas

• Define and maintain end‑to‑end content lifecycle data products (creation, classification, publishing) for text, video, and audio
• Standardise metadata and editorial processes (categories, tags, authors, etc.)
• Champion editorial efficiency through data products supporting AI classification, keyword extraction, content planning, and automation
• Product ownership of Kilkaya, Schibsted's content performance system

About the team you will lead

• 5 Data Analysts and 2 Data Engineers
• Cross‑functional, embedded setup aligned with Content Development teams
• Distributed team across Norway and Sweden
• Mix of senior and junior profiles
• Hybrid way of working, combining remote work with regular in‑person collaboration

The team values collaboration, clarity, and pragmatism. Engineers work in Kanban, while analysts follow the methodologies of their embedded product teams

👤 Who you are:

You have strong experience in data leadership or senior data roles, with a solid understanding of modern data architectures such as data mesh, data warehouses, and ELT.

You are comfortable working closely with product and engineering teams, balancing long-term strategy with hands-on execution, and you bring excellent stakeholder management and communication skills.

You also have a genuine interest in people leadership and team development.

It’s a plus if you have experience with product management in data-heavy environments, have worked with editorial, media, or content-driven organisations, and have exposure to behavioural analytics and content performance metrics.

🏢 Why we enjoy working here:

At Schibsted, we value openness, curiosity, and collaboration. You’ll be part of a diverse, inclusive workplace that encourages bold thinking and continuous learning. Our work directly supports public interest journalism and we take that responsibility seriously.

Whether you’re enabling better content decisions, driving user personalization, or shaping experimentation at scale, your contributions will help shape the future of digital media in the Nordics.

You will be joining a collaborative, impact-driven team that works across disciplines like technology, product, and editorial. We believe in structured yet flexible ways of working, balancing clear ownership with strong teamwork. Curiosity, openness, and a drive to create value through data are at the heart of how we operate. We support each other, celebrate continuous learning, and are passionate about turning complex challenges into meaningful solutions for our users and brands. We work in a flat, open environment where ideas are valued over titles, and you’ll be surrounded by skilled, supportive colleagues who enjoy sharing knowledge and learning together.

Application process

Please apply for this position by sharing your CV with us and a letter of motivation. Selection of candidates takes place on an ongoing basis during the process.

Kindly note that we are not engaging with freelancer/consultant profiles or recruitment agencies for this position.

Location

Oslo or Stockholm (Hybrid work model)