Web Content Manager (Maternity Cover)
- Application Deadline: Feb. 13, 2026
- London
- Hybrid
Role purpose
As Web Content Manager, you will be responsible for shaping and delivering a global web content strategy that supports commercial priorities, strengthens SEO performance and ensures a consistent brand voice across markets.
This is a fixed-term maternity cover role, where you will take ownership of the planning, creation and optimisation of global web content during the parental leave period, ensuring continuity, quality and performance across our digital platforms.
Key responsibilities
- Own and deliver the global web content roadmap aligned with commercial priorities, SEO opportunities and brand strategy
- Collaborate closely with the SEO Lead to identify content gaps, keyword opportunities and optimisation priorities across markets
- Lead on-page SEO strategy, including content structure, internal linking and strategic use of FAQs
- Define content requirements and produce clear, insight-led briefs for the Creative team, including keyword guidance and performance objectives
- Act as the guardian of brand tone of voice across all web content, ensuring consistency and quality at scale
- Oversee content audits and contribute to improvements in site structure, navigation and page hierarchy
- Monitor content performance and use insights to inform ongoing planning and optimisation
- Ensure web content is accurate, localised and aligned with SEO and commercial objectives
Work with great people
Skills & Requirements
Experience & skills
- Proven experience in web content, content strategy or SEO-focused roles within a commercial or digital environment
- Experience working with CMS platforms (Contentful preferred)
- Strong copywriting, editing and content planning skills
- Excellent briefing skills, with the ability to translate SEO insights, brand guidelines and commercial objectives into actionable content briefs
- Solid understanding of SEO principles, keyword research and on-page optimisation
- Experience using analytics tools such as Google Analytics and Power BI
Personal attributes
- Highly organised with strong stakeholder management skills
- Detail-oriented with a strong commitment to content quality and brand consistency
- Strategic thinker with the ability to balance long-term vision and short-term commercial priorities
- Strong communication and collaboration skills, with experience working across digital, IT, revenue management and customer service teams
- Proactive problem-solver with a solutions-focused mindset
What we offer
- A dynamic and inclusive work environment where your ideas are valued
- Opportunities for professional and personal development
- Staff travel rates on our ships for you and your family
- Hybrid working arrangements, with a minimum of two days per week in the office to support work–life balance
- A competitive benefits package
Why join us
- Join a global E-Commerce team where your work has real commercial impact across multiple markets
- Take ownership of high-visibility web content and SEO initiatives that directly support growth and conversion
- Work closely with experienced specialists across SEO, Creative, Digital and Technology teams
- Enjoy a role that combines strategic thinking with hands-on delivery in a fast-paced digital environment
- Be part of a collaborative, supportive team culture that values quality, clarity and continuous improvement
- Gain valuable experience in a global, multi-market organisation, ideal for someone looking to broaden their international exposure
Great Place to Work
-
Our team operates across many different roles all over the world. Each person makes an important contribution to deliver guest-centric and memorable experiences.
-
At the heart of Hurtigruten is a passion for exploration and travel. It’s shared by our team who seek out the remarkable in order to inspire guests and each other.
-
Our team has an unrelenting quest for improvement — for our business, our guests, the places we visit and their communities, and the planet as a whole.
About the company
Hurtigruten is one of the world’s great journeys, sailing and caring for the Norwegian coast since 1893. We are proud to be a national icon for generations of Norwegians and to have a special place in the hearts of our guests from around the world.
Our Original voyages connect 34 coastal communities. It is the classic way to travel the Norwegian coast as a local and has rightly become known as ‘The World’s Most Beautiful Voyage’.
To mark our 130-year anniversary, we launched an exclusive range of Signature cruises. These premium sailings showcase our favourite places of Norway’s coast with several hours spent in each port.
Quick overviewWe've been caring for our coast for 130 years and want to do whatever we can to help protect it for another 130 years and more. We’re creating sustainable travel experiences, striving to keep our footprint small and impact lasting.
Single-use plastic banHurtigruten was the first major travel company to have removed single-use plastic from its entire fleet and our hotels.
Hurtigruten FoundationThe Foundation specialises in the conservation of endangered species, fighting against marine and plastic pollution.
EmissionsCurbing greenhouse gas (GHG) emissions is crucial if we are to keep global warming in check. We know that the travel industry has work to do reducing its impact on the climate, so we’ve set out ways we can make a real difference by focusing on concrete, measurable solutions.
Powered by
