Associate Product Marketing Manager (APMM)

Skills & Requirements

We’re looking for someone who’s early in their product marketing career but already thinks in systems, structure, and execution — and wants real ownership.

You should bring:

• 1–3 years of relevant experience across product marketing, product communications, GTM enablement, marketing operations, or adjacent roles.
• Proven ability to make complex products easier to understand, through clear content, structure, and execution—not just writing messaging docs.
• Strong instincts for product storytelling: framing features, processes, and capabilities around customer value and outcomes.
• Experience owning or contributing meaningfully to product-facing content, such as website pages, landing pages, demos, one-pagers, or GTM collateral.
• Hands-on experience demonstrating products, including presenting workflows clearly—comfortable appearing on camera and explaining how things work.
• Confidence capturing content yourself, including demo videos, walkthroughs, short clips, or interviews (clarity and credibility matter more than polish).
• A strong ownership mindset: you take responsibility for quality, accuracy, and follow-through, and you care deeply about things being done properly.
• A builder mentality: comfortable with ambiguity, energized by blank canvases, and motivated by turning manual work into scalable systems.

Definition of Success

Month 1–2

• The website is fully hydrated with all existing, high-value product and customer content — including quotes, metrics, testimonials, proof points, features, processes, integrations, changelogs, and messaging.
• All content is catalogued, structured, and tagged, with clear relationships between product areas, use cases, and customer impact.
• Gaps, inconsistencies, and outdated content across key surfaces are identified and resolved.
• You are already writing copy and shipping updates, including landing page improvements and GTM content.
• You have a clear view of where manual work exists today — and a plan to eliminate it.

Month 3–6

• Repeatable, low-manual systems are in place to keep website content continuously up to date as new data and proof come in.
• Clear cadences and forcing functions exist for gathering new quotes, metrics, testimonials, case studies, interviews, and customer collaborations.
• Tagging, prioritisation, and curation logic ensure only the highest-impact, most relevant content is surfaced consistently.
• You are regularly spec-ing and shipping new landing pages, writing copy, and supporting GTM teams with up-to-date one-pagers and sales assets.
• The website is increasingly trusted internally as a single source of truth for product and customer impact.

Month 6+

• Website content remains continuously hydrated and accurate without manual clean-ups or heroics.
• New proof, metrics, and narratives flow naturally from ongoing customer and GTM activity.
• Case studies, impact studies, interviews, and co-marketing initiatives run on a predictable cadence.
• You consistently ship new pages and GTM assets as the product evolves, keeping messaging current and high-signal.
• The systems you’ve built materially reduce manual work while improving clarity, consistency, and relevance at scale.
• Planhat’s website and GTM surfaces reliably reflect the best, most current version of the product and its impact.

Trajectory

This is an early-career role for high-potential individuals looking to make real impact and significantly accelerate their career.

In the initial phase, your focus is on building and running the execution engine behind how Planhat shows up — hydrating the website, structuring product and proof data, shipping landing pages and GTM assets, and reducing manual work through better systems.

As you gain confidence and context, the scope of the role naturally expands. You’ll take on greater ownership of how product content, proof, and messaging are prioritised and surfaced across surfaces, and you’ll become increasingly involved in shaping how launches, demos, and GTM materials are structured and delivered.

Over time, this role can grow into broader Product Marketing ownership — spanning product storytelling, launches, demos, customer proof, and GTM enablement — working closely with senior Product Marketing and Studio leads to help define how Planhat is understood and positioned in the market.

This role is designed as a strong foundation for someone who wants to build deep product marketing craft, systems thinking, and executional judgment — and progress into more senior Product Marketing roles as Planhat grows.