Product Marketing Lead

Job Description

Mission

Build systems that make Planhat clearly understood—and stand-out.

Team

You'll be joining Planhat's in-house creative agency—Studio Planhat.

We're building a disruptive B2B brand across web, social and traditional print media channels, embracing new methods like AI and building plug-and-play systems for GTM teams that allow us to scale high-quality output infinitely.

then We're a team that's always hungry for new challenges. We prioritise scrappiness over seniority and do all our brand, design and distribution work in-house, instead of delegating out to agencies. We're based in Planhat's London hub. Since this is a fast-paced creative role, we need you on the ground in London with us.

Role

As Planhat’s Founding Product Marketing Lead, your mandate is to build the systems that make Planhat clearly understood—and stand out—across the market. Your job is to ensure that what we build, why it matters, and how it creates impact is communicated with clarity, consistency, and credibility to customers, prospects, and internal teams.

This is a founding Lead role with real ownership. You’ll define how Planhat’s product is explained, demonstrated, and validated across every touchpoint—from product communications and launches to the website, demos, showcases, and customer proof. You’ll design the structures that turn complex product capabilities into clear stories, and clear stories into momentum across go-to-market teams and the market at large.

You’ll start close to the work: shaping product narratives, creating and shipping real assets, and running core product communication programs. You’ll work hands-on with product, marketing, and customer teams, and you’ll model what “great” looks like in execution—because the fastest way to build scalable systems is to prove them through real outputs.

Bigger picture, you’re here to establish a single, trusted source of truth between Product and GTM, and to ensure Planhat’s roadmap, features, and customer impact are understood in context—not as isolated releases, but as part of a coherent, differentiated product story.

This is a role for someone who thrives in ambiguity, enjoys building from first principles, and is motivated by turning complex products into clarity, credibility, and differentiation.

Responsibilities

Product narrative & communications

• Own the end-to-end product communication system that explains what Planhat does, why it matters, and how it creates impact.
• Run core product communication programs, including the product newsletter, Product Builder’s Hour, roadmap communications, and product showcases.
• Ensure launches, releases, and updates are clearly framed and contextualised—so audiences understand what shipped and why it matters.
• Continuously refine messaging, structure, and cadence to improve clarity and engagement.

GTM source of truth

• Act as the single source of truth between Product and GTM on how Planhat is presented and explained.
• Own product representation on the website, including capabilities, features, products, processes, integrations, and changelog.
• Translate roadmap, capabilities, and releases into clear narratives used consistently across sales, marketing, and customer teams.
• Ensure internal and external product communication stays aligned as the product evolves.

Demonstration & collateral

• Build and maintain a structured video library of engaging, GTM-ready product demonstrations, including videos per process, feature, and key differentiator.
• Define how Planhat should be demonstrated for different audiences and use cases.
• Partner with product, sales, and customer teams to ensure demos reflect real workflows and customer value.
• Improve demo clarity and effectiveness based on feedback and usage.

Proof & credibility

• Own how customer impact is captured and communicated across testimonials, case studies, quotes, metrics, and showcases.
• Turn customer stories and results into trusted assets used across the website and GTM motions.
• Lead deep-dive customer showcases that demonstrate real-world usage and outcomes.
• Support analyst relations, awards, and external recognition with clear product narratives and proof.

Systems & scale

• Design repeatable systems for product communications, launches, demos, and proof.
• Track effectiveness of product content and communications and turn insight into improvement.
• Document playbooks and frameworks that enable consistency and scalability.
• Lay the foundations for a scalable Product Marketing function you’ll later grow and hire into.