Growth Marketing Lead — London

Skills & Requirements

We’re looking for someone who has built and run paid growth before—and is ready to do it again with real ownership.

You should bring:

• Proven experience owning and scaling paid acquisition across search and paid social—not just running campaigns, but driving measurable outcomes.
• A strong understanding of intent: where demand exists, how people search, how audiences behave across paid channels, and what it costs to reach them.
• Hands-on experience with paid platforms (search and paid social), including audience and keyword strategy, budget allocation, bidding, and optimisation.
• Comfort owning analytics and attribution end-to-end, defining metrics, building reporting, and explaining what’s working and why.
• Sharp judgment when it comes to trade-offs: efficiency vs scale, learning vs optimisation, short-term returns vs longer-term opportunity.
• Experience working closely with creative, brand and content teams to turn strong ideas into effective paid executions.
• A builder mindset: comfortable with ambiguity, motivated by first principles, and energized by turning messy inputs into something that works.
• Comfort handling the paid demand generation lifecycle end-to-end: working without agencies or dedicated analysts.

Nice to have (not required):

• Familiarity with multi-touch attribution or revenue modelling in a B2B context.
• Experience building or scaling a paid growth or performance marketing function.

Definition of Success

Month 1–2

• You’ve taken clear ownership of paid acquisition and performance across search and paid social.
• You understand where demand exists, how we’re currently reaching it, and the baseline economics.
• Campaigns are live, budgets are under control, and experimentation is underway.
• Core tracking, attribution, and reporting are in place and trusted.

Month 3–6

• Paid channels are consistently delivering qualified demand while improving efficiency.
• Clear patterns are emerging across audiences, keywords, messaging, formats, and channels.
• Spend allocation is increasingly deliberate, backed by performance data rather than assumptions.
• Reporting clearly shows how paid contributes to leads, pipeline, and revenue.
• Paid insights are actively informing creative decisions, content priorities, and channel strategy.

Month 6+

• Paid acquisition is predictable, measurable, and clearly understood as a value-driver across the business.
• Spend is allocated with confidence, and performance is transparent.
• Repeatable systems exist for campaign setup, experimentation, optimisation, and reporting.
• Clear benchmarks and playbooks guide decision-making and scaling.
• Paid channels are a reliable driver of intent, pipeline, and revenue over time.

Trajectory

This is a founding role with meaningful room to grow.

In the early phase, your focus is on building and proving the paid growth engine: owning it end-to-end, refining how it works, and demonstrating clear, measurable impact on demand and revenue.

As performance becomes predictable and the model matures, you’ll have the opportunity to bring in specialist support to scale your impact—whether that’s deeper channel expertise, experimentation capacity, or analytics support. You’ll help define what skills are needed, when, and why, ensuring the function scales deliberately rather than by default.

Longer term, this role sits at the centre of how Planhat invests in growth. You’ll influence how budgets are allocated, how success is measured, and how paid channels integrate with brand, content, SEO, and social—shaping not just execution, but the systems that sustain growth over time.