Marketing Analyst – Growth & AI

Job Description

Marketing Analyst – Growth & AI

THE OPPORTUNITY IN A NUTSHELL
You? An analytically strong marketer who loves turning data into growth – and who’s curious about how AI can unlock new ways of working.
Role? Build the insight, measurement and experimentation backbone that helps us allocate budget smarter, optimise channels and creatives, and scale growth using data and AI, with focus on marketing performance analysis, experimentation, attribution, predictive modelling and AI-assisted decision-making.
Tech stack? Analytics & BI tools (e.g. Looker/Tableau/Amplitude), SQL, Python/R, marketing platforms (ad platforms, CRM, web analytics), plus emerging AI tools and APIs.
Company? Vend, home of DBA, Bilbasen, FINN, Blocket, Oikotie & Tori, where millions of people across the Nordics connect to find what they need, whether it’s a way to move, a job, a home, a way to move, or a fresh start.
Location? Join us in Oslo or Helsinki, with the flexibility to work 50% remotely - your choice, your balance.
Why us? This is your opportunity to shape how millions across the Nordics buy, sell and reuse. You’ll join a team that values curiosity, honest collaboration and fast learning and you’ll help define how AI accelerates our growth across four iconic Nordic brands.

WHO ARE YOU?

• Solid experience in a relevant analytical role (marketing/growth analytics, product analytics, data analytics or similar).
• Strong analytical skills and experience working with large datasets across multiple channels (paid, CRM, product, web) ideally using modern data warehousing tools such as Snowflake.
• Solid skills in SQL and at least one analytics / BI tool (e.g. Looker, Tableau, Power BI, Metabase).
• Hands-on experience with experimentation: A/B tests, incrementality tests, or similar. experience with Python or R is a plus.
• Experience with web analytics tools (e.g. Amplitude) and marketing platforms (e.g. Meta, Google Ads, programmatic, CRM tools).
• Familiarity with marketing performance metrics (CAC, LTV, ROAS, retention, funnel conversion, etc.).
• Some exposure to AI/ML use cases in marketing (e.g. predictive models, recommendations, lead scoring, creative analysis, LTV prediction) – or a strong interest in learning fast.
• Curiosity and a learning mindset when it comes to AI – you’re not afraid to test new tools and challenge the status quo.

How you work:

• You’re hypothesis-driven and love turning open questions into structured analyses and clear recommendations.
• You’re comfortable going from messy data to clean dashboards, and from dashboards to decisions.
• You can communicate complex findings in simple, actionable language to marketers, product managers and leaders.
• You enjoy experimenting with new tools (especially AI) and turning promising prototypes into repeatable workflows.
• You collaborate naturally with Growth, Product, Data and Engineering and enjoy working in cross-functional squads.

WHAT’S THE JOB LIKE?
As our new Marketing Analyst – Growth & AI, operating across FINN.no, Blocket.se, Tori.fi and DBA.dk (the brands that belong to our Recommerce vertical) you are the analytical engine behind our growth efforts, with a special focus on how AI can help us move faster and be smarter.

Your focus areas revolve around:

Turn data into growth decisions

• Analyse performance across channels (paid, CRM, SEO, product journeys) and identify where we’re winning, where we’re leaking and what we should try next.
• Build and maintain growth dashboards that make it easy for teams to understand performance at a glance.
• Help define and track north star metrics, input metrics and leading indicators for growth.

Design and measure experiments

• Partner with Growth and Product to design A/B tests and structured experiments across channels and journeys.
• Set up clean test vs. control groups, define success metrics and ensure robust uplift measurement.
• Analyse test results, quantify impact and turn insights into clear recommendations for the next iteration.

Bring AI into marketing workflows

• Work with Data and AI teams to explore and productionise models such as LTV prediction, churn/retention models, audience scoring, recommendations or bidding signals.
• Use AI tools to speed up analysis (e.g. faster querying, anomaly detection, insight generation) and to support creative and messaging optimisation (e.g. clustering, semantic analysis).
• Help define when and how AI should support human decision-making – and where we still need human judgment.

Strengthen our measurement and attribution

• Support the development of a robust measurement framework across channels (attribution, MMM, incrementality studies, etc. – depending on maturity).
• Improve data quality, event tracking and taxonomy so that our decisions are grounded in reliable data.
• Work closely with tracking/analytics owners to ensure we can answer the questions that matter for growth.

Drive insights that shape strategy

• Identify high-value segments, markets, products and opportunities for incremental uplift.
• Translate insights into narratives and recommendations that influence channel strategy, budgeting and roadmaps.
• Present findings to Growth, Marketing and Product leadership in a clear, concise way.

A few words from Petra Sjöberg, Media and Growth Manager
“Hi, I’m Petra, and you’ll be joining our Marketing Recommerce team, where we’re building the next generation of data-driven growth across FINN, Blocket, DBA and Tori.

Day to day we work very agile: we help each other, celebrate wins, and share what we learn when things don’t go as planned. We keep it honest and open, we iterate constantly on both how we work and how we do marketing across SE, DK, NO and FI. We’re a team that shows up for each other, and we genuinely love our brands and what they stand for, making sustainable choices and the circular economy the easy option for people across the Nordics.

As a leader, I care about clarity, ownership and open, honest communication. My job is to create the conditions for you to do your best work, and I’m excited for you to bring analytic discipline to our marketing challenges. If this resonates with you, don’t shy away from applying!”

Want to get a feel for our culture and what drives us? Take a peek behind the scenes at our Career Page!

GOT YOUR ATTENTION? Let us hear from you! Make sure to apply by Sunday, 4th January.
👉You can choose whether to send your cover letter or go through some questions we prepared to get to know you better!
We will start with the first rounds of interviews after the application period, to give everyone a fair shot.

QUESTIONS?
Petra Sjöberg, Media and Growth Manager, is happy to answer questions about daily work, expectations and team setup on 29-30 dec - between 12-16 (+47 40169442, only for candidates!)

For any additional questions about the process, I, Alessia Porazzi, Talent Acquisition Partner, am here for you on LinkedIn or email (alessia.porazzi(at)vend.com).

RECRUITMENT PROCESS?

• First step with Talent Acquisition Partner, Alessia ( your background, skills & growth goals, Vend as an employer, in English)
• Second meeting with Media and Growth Manager, Petra (diving deeper into your background & skills, role goals & expectations)
• Final meeting with the team (case scenario, diving deeper into your team vision and way of thinking)
• Reference check and offer!