Senior Product Manager

Job Description

THE OPPORTUNITY IN A NUTSHELL

You? A strategic and outcome-driven product leader who thrives at the intersection of user experience, commercial value, and technical complexity.

Role? Lead the delivery of Vend’s next-generation new-car experience, connecting buyers, OEMs, and dealers through trusted, AI-powered, data-driven solutions. As AI reshapes how people discover and choose cars, your role is to turn these capabilities into meaningful product experiences and make AI a core differentiator across the entire journey.

Company? Vend — home to FINN, Blocket, DBA, Tori, Oikotie, and Bilbasen — helping millions across the Nordics make smart choices every day.

Location? Join us in our central and modern Stockholm or Oslo office with the flexibility to work 50% remotely - your choice, your balance.

Why us? This is your chance to shape how people buy new cars and help OEMs succeed in digital marketplaces - by creating trusted connections that drive real results.

WHAT THE ROLE IS ABOUT

This role sits within Vend Mobility, a 250-strong team of experts across the Nordics driven to help people make smarter mobility choices.
You’ll lead the product success of Vend’s New Car Initiative, taking it from pilot to full scale across Blocket, FINN, and Bilbasen.

Your mission: Make it easy for people to find the right car and form of ownership, connecting them seamlessly with OEMs and dealers, and creating real value for our partners.

Your week might include:

• Leading the cross-functional New Car team through discovery, delivery, and iteration
• Turning user and partner insights into clear hypotheses, experiments, and validated outcomes
• Actively driving the commercial agenda, defining how we monetize the value we deliver
• Defining and refining the key pillars of the new-car experience together with tech and UX
• Aligning with core marketplace experience, Pro area, and Advertising teams
• Identifying and prioritising opportunities where AI can strengthen user discovery, matching, and decision-support, working closely with design, data science, and engineering
• Managing OEM and cross-functional dependencies across product, tech strategy, marketing, and sales
• Partnering with Marketing and Sales to ensure go-to-market readiness and measurable business impact
• Tracking and optimising for engagement, lead quality, conversion, and partner satisfaction

SUCCESS LOOKS LIKE

After 6 months: You’ve translated learnings from our pilot and defined a solid launch plan for Blocket and FINN. The product strategy is validated, and we are on track to meet our commercial ambitions for 2026.

After 12 months: Vend’s New Car initiative has launched successfully, showing strong user engagement, high-quality leads, and proven commercial value, and with a clear path for further scaling.

WHO YOU ARE

• You’re a seasoned product manager who thrives on turning strategy into results, able to lead complex, cross-team initiatives that deliver measurable business impact

You know how to:

• Translate vision into action through clear strategy, roadmaps, and measurable outcomes
• Drive alignment across teams with empathy and influence, not hierarchy
• Combine data-driven rigour with strong product intuition
• Communicate complex ideas simply to engineers, executives, and external partners
• Balance creating value for users/customers and monetizing this value
• Confident in applying AI in product development, you want to lead how to turn AI capabilities into tangible user and business value

Preferred experience:

• 5+ years in product management or similar strategic product roles
• Background in marketplaces or automotive ecosystems is a strong plus
• Strong analytical grounding, you are comfortable with experimentation, KPIs, and tools like Amplitude, Tableau, or Looker
• Experience working with AI-driven user experiences is a strong plus
• Demonstrated ability to lead cross-functional teams and manage stakeholders effectively
• Excellent written and spoken English; knowing Nordic languages is a plus

THE CHALLENGE TO TURN INTO AN OPPORTUNITY

The automotive world is shifting from showrooms to digital ecosystems. Your challenge? Build trust with buyers, OEMs, and dealers while defining a sustainable, AI-enabled business model that connects inspiration, discovery, and conversion in one seamless experience.

A FEW WORDS FROM YOUR FUTURE MANAGER

“Welcome to the Private Buyer area in Mobility. We’re changing how people find, buy, or lease cars, now also focusing on new cars. We believe in empowerment and autonomy, combined with clear accountability. And we love seeing our area and the people in it grow.”

— Morten Frydendal, Product Director Mobility

GOT YOU ATTENTION?
The latest date to apply is January 11th; we’re looking forward to hearing from you!
Cecilia Bergerståhl, Senior TA Partner, is happy to provide information together with Morten Frydendal, Product Director Mobility, about the daily work and answer any questions you may have!

Want to get a feel for our culture and what drives us?
👉 Take a peek behind the scenes at our Career Page!

Please note that, due to the upcoming holidays, we won’t begin processing candidates until January.