Data Scientist - Marketing
- Stockholm
- Hybrid
Would you like to play a key role in shaping how millions of families discover and engage with Toca Boca’s games?
With over 60 million monthly active users, our Marketing Data Scientist will help us understand how players find our games, what keeps them coming back, and how our marketing efforts contribute to long-term joy and growth across our portfolio.
You’ll join our Data & Insights team—a multidisciplinary group of data scientists, engineers, analysts, and researchers— working closely with cross-functional teams to unlock the full value of our play ecosystem.
What you’ll be doing
- Stand up measurement and reporting strategy for key marketing metrics;
- Uncover insights through experimentation, advanced analytics and data exploration to inform product strategy and development;
- Partner with product designers, marketers and engineers to translate complex datasets into actionable strategies;
- Apply statistical models, regression analysis, segmentation techniques, and experimental methods to optimize product performance at massive scale;
- Build powerful data products that improve the experience of millions of players worldwide Influence decision-making by providing clear, data-backed recommendations that shape how commerce evolves;
- Lead high-impact projects through complex, ambiguous problems while mentoring others;
- Continuously innovate by leveraging cutting-edge analytics techniques, including AI/ML tools where applicable.
Skills & Requirements
Is this you?
- 2+ years of experience in user-focused data science;
- Strong product sense with the ability to reason about player experience, engagement, and frustration;
- Strong mastery of SQL;
- Proficiency in programming languages such as Python, and experience with data visualization tools;
- Proven experience in statistical analysis, experimentation, deep dives:
- Skilled in translating complex data into actionable insights that drive business outcomes;
- Ability to own and solve complex product and business problems with data in ambiguous, fast-moving environments;
- Demonstrated ability to thrive working at startup speed with enterprise impact;
- Track record of shipping data products that create value.
This is us!
Toca Boca captures the spirit of play. We create digital toys and everyday products that are filled with fun and silliness that kids from any corner of the world can instantly relate to. Everything is designed from their perspective. We celebrate the diversity and quirkiness of their world and give them the freedom to play in ways that only they can.
Good to know!
This position is full time and based in our Stockholm office with a hybrid working model. We apply a 6 month probationary period. You’ll need to be located in Sweden as we are unable to support with relocation. As we’re an international company, with over 20 nationalities working here, and millions of users all over the world, you need to be fluent in English. Your application should therefore be in English.
About the company
Toca Boca develops digital games that capture the power of play and that are filled with fun and silliness that kids around the world can instantly relate to. Since our first product launch in 2011, we have released 46 apps that have been downloaded more than 444 million times the world over, making us the No. 1 mobile-first kids brand in the App Store. Our products focus on sparking kids’ creativity and imagination, creating opportunities for open-ended play.
With offices in Stockholm and San Francisco, Toca Boca is owned by Spin Master Corp., a global children’s entertainment company that creates, designs and manufactures a diversified portfolio of innovative toys, games, products and entertainment properties.
What We Look ForTOM
CollaborationAmazing ideas come from anywhere. We believe transparency, honesty and constructive communication are crucial for making great things.
PlayfulnessOpen. Curious. Creative. Leaving room for spontaneity is important to us for creating a fun and playful work environment.
Standards of QualityGood enough is never good enough. We strive to innovate and evolve our craft, and we’d never get there without working together toward our visions.
PassionWe all share in the excitement of making great things together. It's what drives us to do the things we do.
ResponsibilityWe take ownership and pride in everything we do. From gender to accessibility — we are dedicated to inclusivity.
Terence Shepherd | Contact Person
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