Product Marketer
- Atlanta
- Hybrid
Job Summary
We are seeking a highly skilled Product Marketing Manager with deep B2B SaaS GTM experience and domain familiarity in agriculture, animal-protein or livestock (preferably poultry/swine) to own product positioning, launches, sales & CS enablement, competitive intel, and demand enablement for our supply-chain planning product.
Essential Functions & Responsibilities
- Define clear product positioning, messaging, and value propositions for each buyer persona (producers, operations managers, nutritionists, integrators, and C-level).
- Own go-to-market (GTM) strategy and execution for major features and modules: launch plans, pricing support, collateral, customer pilots, and success metrics.
- Create sales enablement: battlecards, one-pagers, demo scripts, objection handlers, and interactive demos tailored to enterprise and mid-market segments.
- Partner with Product, Engineering, and Data Science to translate product capabilities into commercial benefits and measurable ROI for customers.
- Lead customer reference and case study programs; manage the collection of ROI data and success metrics to build compelling proof points.
- Conduct competitive analysis and market research; maintain win/loss insights and feed into roadmap/pricing decisions.
- Run demand enablement with Marketing: content strategy (whitepapers, blogs, webinars), field events, trade shows, and campaign briefs to drive qualified pipeline.
- Work with Customer Success to create adoption playbooks, onboarding flows, and in-product messaging to improve activation and retention.
- Measure and report product marketing impact through KPIs (pipeline influenced, conversion rates, feature adoption, NPS/CSAT changes, ARR expansion).
- Act as product evangelist externally (industry events, webinars, analyst briefings) and internally to align GTM teams.
Startdate: ASAP
Compensation: Negotiable
Skills & Requirements
Education and Experience
- 4–7+ years product marketing, product management with GTM experience, or equivalent B2B SaaS marketing experience.
- Direct experience in agriculture, animal protein, livestock operations, or food supply chain (poultry/swine experience strongly preferred).
- Demonstrated success in launching enterprise software features and translating technical capabilities into customer ROI.
- Strong written & verbal communication — able to craft pitch decks, technical one-pagers, and executive summaries.
- Experience with sales enablement and working with enterprise sales teams.
- Comfortable with data: able to use analytics (product analytics, CRM, marketing automation) to measure success.
- Willingness to travel for customer visits, pilots, and industry conferences.
Preferred Personal Skills/Abilities
- Customer empathy + domain literacy speaks producer language, understands operational constraints.
- Cross-functional influencer aligns Product, Sales, CS, and Marketing around GTM plans.
- Bias for measurable outcomes: sets metrics, experiments, and iterates quickly.
- Storyteller: converts data and technical features into compelling narratives for business buyers.
- Project manager: executes multi-track launches with attention to deadlines and dependencies.
- Nice to Have
- Experience with pricing strategy, packaging, and commercial motions for SaaS modules.
- Trade show and field marketing experience in agriculture or related industries.
- Familiarity with farm operational roles and on-farm systems (ERP, sensors, MES).
- Prior work with channel/partner marketing (distributors, integrators).
- Degree: BS in Agriculture, Agribusiness, Marketing, or related; MBA desirable but not required.
Tools and Systems
CRM (Salesforce), Marketing Automation (Marketo/HubSpot), Product Analytics (Mixpanel/Amplitude/Pendo), CMS, content tools (Notion/Confluence), demo environment / sandboxes, Google Workspace / MS Office, sales enablement platforms.
EEO Statement
Integrated into our shared values is M-Tech’s commitment to diversity and equal employment opportunity. All qualified applicants will receive consideration for employment without regard to sex, age, race, color, creed, religion, national origin, disability, sexual orientation, gender identity, veteran status, military service, genetic information, or any other characteristic or conduct protected by law. M-Tech is committed to being a globally inclusive company where all people are treated fairly, recognized for their individuality, promoted based on performance, and encouraged to strive to reach their full potential. We believe in understanding and respecting differences among all people. Every individual at M-Tech has an ongoing responsibility to respect and support a globally diverse environment.
Work with great people
About the company
MTech Systems helps the food production industry increase yield, improve animal welfare and achieve sustainability. Over 150 leading animal-protein producers rely on our secure cloud-based platform to keep comprehensive information across their operations and supply chain. No matter the size or complexity of the scenarios.
From independent farmers to multinational integrators, from feed producers to food processors, and every supply chain player in between, get to easily digitalize their operations with MTech Systems.
With Amino, our flagship product and foundational platform, any producer can kickstart their digitalization journey.
Our approach, agnostic to any hardware and other information systems, enables entire production teams to easily extract data directly from the field. With a centralized database and intuitive dashboards thousands of MTech users make informed decisions and achieve their business goals every day.
Jonathan Ho | Contact Person
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