Product Researcher
- Atlanta
- Hybrid
Job Summary
We are seeking a highly skilled Product Researcher to gather, synthesize, and present deep insights into customers, markets, and competitors in the agriculture and animal protein industries (with a focus on poultry/swine), enabling data-driven product decisions and de-risking roadmap investments.
Our product strategy depends on making informed decisions about customer needs, market shifts, competitive activity, and emerging technologies. We currently rely on ad hoc research by product managers, which dilutes their focus on delivery. A dedicated Product Researcher will provide ongoing, structured insight into producer workflows, pain points, adoption barriers, and technology trends, ensuring our roadmap aligns with real market demand and delivers measurable ROI.
Essential Functions & Responsibilities
- Customer Research: Conduct qualitative and quantitative research (interviews, surveys, ethnographic studies, observational visits) with producers, integrators, veterinarians, and supply chain stakeholders.
- Market Intelligence: Maintain a continuous view of market size, segment trends, adoption rates, and economic forces affecting agriculture and animal protein production.
- Competitive Analysis: Track competitor product offerings, pricing, go-to-market strategies, and positioning; produce battlecards and threat assessments for internal teams.
- Industry Monitoring: Stay on top of regulatory changes (animal welfare, food safety, environmental compliance), technology innovations (IoT sensors, AI, genetics), and industry events.
- Data Synthesis: Convert raw research data into actionable insights, clear reports, and visualizations that influence roadmap and GTM decisions.
- Persona Development: Maintain and update detailed buyer and user personas for each segment, grounded in real-world data and behavioral patterns.
- Usability Feedback: Partner with Product Design and PMs to test prototypes, assess UX, and validate product-market fit before full development.
- Insight Repository: Own and organize a centralized repository of customer and market insights accessible to Product, Marketing, and Sales.
- Business Case Support: Assist PMs in quantifying opportunity size, expected ROI, and adoption forecasts for proposed features and modules.
- Cross-Functional Collaboration: Share research findings in a way that’s digestible for engineering, marketing, sales, and leadership teams.
Startdate: ASAP
Compensation: Negotiable
Skills & Requirements
Education and Experience
- 3–5+ years in product research, user research, market analysis, or related role.
- Direct experience in agriculture, livestock production, or food supply chain; poultry/swine industry familiarity strongly preferred.
- Proven track record of designing and executing research projects that influenced product decisions.
- Strong interviewing, survey design, and data analysis skills.
- Comfortable translating complex findings into business-friendly reports and presentations.
- Familiarity with SaaS products, digital tools, and technology adoption cycles in traditional industries.
- Willingness to travel for on-site customer visits, plant/farm tours, and industry events.
Preferred Personal Skills/Abilities
- Curiosity: Relentless drive to understand “why” behind user behavior.
- Empathy: Ability to see problems through the eyes of farmers, integrators, and operations managers.
- Analytical Rigor: Comfortable with both qualitative nuance and quantitative depth.
- Influence: Communicates findings persuasively to drive alignment.
- Organized: Maintains a clean, accessible repository of insights and references.
Tools and Systems
- Survey & interview platforms (Typeform, Qualtrics)
- Collaboration & documentation (Confluence, Notion, Miro)
- Analytics (Tableau, Power BI, Excel, Pendo/Amplitude
- CRM (HubSpot) for account/customer data
- Project management tools (Jira, Trello, or similar)
EEO Statement
Integrated into our shared values is M-Tech’s commitment to diversity and equal employment opportunity. All qualified applicants will receive consideration for employment without regard to sex, age, race, color, creed, religion, national origin, disability, sexual orientation, gender identity, veteran status, military service, genetic information, or any other characteristic or conduct protected by law. M-Tech is committed to being a globally inclusive company where all people are treated fairly, recognized for their individuality, promoted based on performance, and encouraged to strive to reach their full potential. We believe in understanding and respecting differences among all people. Every individual at M-Tech has an ongoing responsibility to respect and support a globally diverse environment.
Work with great people
About the company
MTech Systems helps the food production industry increase yield, improve animal welfare and achieve sustainability. Over 150 leading animal-protein producers rely on our secure cloud-based platform to keep comprehensive information across their operations and supply chain. No matter the size or complexity of the scenarios.
From independent farmers to multinational integrators, from feed producers to food processors, and every supply chain player in between, get to easily digitalize their operations with MTech Systems.
With Amino, our flagship product and foundational platform, any producer can kickstart their digitalization journey.
Our approach, agnostic to any hardware and other information systems, enables entire production teams to easily extract data directly from the field. With a centralized database and intuitive dashboards thousands of MTech users make informed decisions and achieve their business goals every day.
Jonathan Ho | Contact Person
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