Marketing Campaign Manager - (m/f/d)
- Berlin
- Hybrid
The Campaign Manager is responsible of leading and executing strategic marketing activations and tactical campaigns across own and paid channels – ensuring campaigns achieve consistent impact across Scandic markets, while respecting local market nuances. The role is key connecting strategy, tactics, creative execution, and cross-functional teams together aiming to create commercial growth.
The Campaign Manager initiates marketing activations and campaigns based on One Scandic Marketing plan. The core focus of the Campaign Manager is working across the "global" organization, reporting to the Marketing director serving the operational lead for coordinated marketing, communications, or advocacy initiatives that span multiple countries, regions, and markets. Working proactive, collaboratively, consistent and timely are key features of this role.
Campaign scope – according to commercial business objectives and Marketing plan setup campaign scope and brief based on budget and integrate relevant KPIs. Ideate and implement comprehensive campaign strategies and timelines, enabling efficient campaign execution across multiple markets simultaneously, often with varying levels of marketing maturity.
Campaign project leading and process design – structure and organize consistent workflows with resources collaboratively with across the Marketing department. Collaborate with creative teams to develop visually appealing and impactful marketing assets and ensure timely and cost-effective campaign completion.
Execute – drive channel mix inline towards relevant and according to brand positioning and strategy, amplifying impact through coordination, preventing fragmentation while enabling agility, and ensuring the organization speaks with a coherent voice to global audiences.
Develop and Optimize – test, measure, report and evaluate based on (unified) sources of data to build insights, monitoring campaign performance and measure (M)ROI. Prepare and present campaign reports and insights to stakeholders, highlighting the key findings and recommendations. Use company systems and tools to capitalize on relevant data building relevant insights underpinning campaign cases. Identify opportunities for campaign improvements and implement strategic adjustments as needed.
On-brand - maintain & stay consistent with brand positioning and on-brand communication strategy. Stay updated with the marketing trends, technologies and best practices to drive campaign innovation.
Evaluating & reporting – use key metrics and data to build insights to learn and improve campaign setup and formats; from internal to consumer perspective. Facilitate reports and follow-ups based on unified data sources.
Marketing general: Actively contributing to the overall Marketing delivery by supporting prioritized initiatives and tasks, based on organizational needs.
Great Place to Work
-
Employee events and team buildings
-
Surcharge for bank holiday, Sunday and night work
-
Sustainability as an integer part of your work
-
Regular salary reviews
-
Company fitness with Urban Sport and Wellhub
-
Staff rates at other Scandic Hotels
-
Bonus model: team member referral program
-
Individual development plans for all
-
Healthy, free meals for employees
-
Jeans instead of suit and costume
-
Casual and professional working atmosphere
-
Corporate culture with Nordic spirit
Skills & Requirements
Scandic Hotels stands for sustainable hospitality with Scandinavian values—responsible, modern, and people-centered. In Germany, we are in an exciting phase of growth and brand development. You will not only manage marketing campaigns for us, but also actively help shape how our hotels in Germany and Poland are experienced and perceived digitally. You will work with trust, creative freedom, and a strong team spirit – in an environment that values appreciation, sustainability, and personal development. This position is limited to one year due to parental leave replacement. We are looking forward to a new senior colleague with the following skills and experiences:
- A bachelor's degree/or similar in marketing, advertising, business or a related field.
- Proven +5 years experience in campaign management and marketing with a track record of successfully executing marketing campaigns
- Efficient project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.
- Strong understanding of international and cross market campaign development and 360 marketing channel executions.
- Proficiency in using analytics tools to measure and grasp campaign data performance.
- Solid analytical and problem-solving skills to interpret campaign data, identify trends and provide actionable insights.
- Strong (German and English) communication and collaboration skills to work effectively with cross-functional teams and external partners. Polish would be beneficial.
Work with great people
About the company
Scandic is the largest hotel operator in Scandinavia with currently around 280 hotels in 6 countries, 8 of which are located in Germany. The brand is characterized by a comprehensive sustainability concept that is leading in the hotel industry. Our Scandic Hotels in Germany are among the brand's most modern and progressive hotels. The interior and atmosphere of the hotels are Scandinavian in character and radiate warmth and hospitality. Our work is based on the spirit and culture of Scandinavia.
DO OUR VALUES FIT YOURS?
Be caring You enjoy looking after our guests, your team, the environment, society and yourself.
Be you You are completely yourself, enrich the various teams on site with your personality and see everyone's differences as an opportunity.
Be a pro You are professional, even without a tie, and appreciate the Scandinavian casualness in everyday working life.
Be bold You are brave to try new things, leave your comfort zone and prefer to look forwards rather than backwards.
2030... we will reduce CO2 emissions per qm by 50% by 2030.
2025... by 2025 we will reduce our edible food waste by 25% and increase the share of plant-based food to 60%.
2024... all our hotels carry the Nordic Swan Ecolabel environmental certificate and has been award with the Bronze Organic Seal.
2019... we have already saved 17 million litres of water with the introduction of the Room Cleaning on Demand initiative.
2015... all hotels offer a vegan and allergy-friendly breakfast buffet - Breakfast for all.
2008... the handprint of an Olympic swimmer can be found on our refillable water bottles.
2006... we serve more than 60 million cups of coffee every year and all our coffee is organic, Fair Trade- or UTZ certified.
2003... we have drawn up a 159-point list on our accessibility standards so that we can offer the same services and products to everyone.
2001... there has been Scandic in Society for over 20 years, where we support our local community with numerous actions.
1996... for more than 25 years we have been doing everything we can to do to reduce single-use packaging.
1993... "Hang your towel" is one of Scandic's innovative ideas in the field of sustainability and was initiated by one of our housekeeping team members.
Nina Hägerström | Contact Person
Powered by
