Account Manager – HR Solutions / Sport Benefits

Functieomschrijving

Your mission at Bedrijfsfitness Nederland
As Account Manager - HR Solutions / Sport Benefits at Bedrijfsfitness Nederland (BFNL), you will be pivotal in scaling our corporate fitness business by nurturing and expanding relationships with corporate clients across the Netherlands. We are expanding our Customer Success / Account Management team to support growth, enhance service quality, and increase member activation and retention. In this role, you will ensure that our products and services generate real value for client organizations and their employees, supporting our mission to make fitness accessible to the working population.

Your responsibilities will be:

• Develop and implement tailored activation strategies and programs to drive employee participation in corporate fitness offerings.
• Build and maintain long-term client relationships, acting as the primary point of contact and trusted advisor for HR, benefits, and facility managers.
• Monitor and manage key account metrics: subscription growth, participation rates, churn risk, contract renewals and proactively address any issues.
• Collaborate closely with Sales, Marketing, and Operations teams to coordinate campaigns, communication, and service delivery for your accounts.
• Identify upsell and cross-sell opportunities (additional benefit services, expanded coverage, new locations) and support contractual negotiations and renewals.
• Provide insights to internal stakeholders about client needs and market trends to help shape future HR-benefit products and enhancements.

You’ll be successful in this role if you:

• Consistently meet or exceed targets for client satisfaction, participation rates, and account growth.
• Demonstrate improved retention and renewal rates among your portfolio.
• Successfully convert upsell and cross-sell opportunities into additional contracts or expanded service usage.
• Help clients achieve their fitness participation goals, measured via clear KPIs (participation %, retention, renewal).
• Build long-term partnerships that endure beyond the initial contract, showing trust and value recognition from clients.

What you’ll be doing (daily):

• Review CRM dashboards and account KPIs for your clients to assess participation, churn risk, and upcoming renewals.
• Reach out to assigned clients to check in on their satisfaction, gather feedback, and discuss potential improvements or additional services.
• Develop or refine activation plans — e.g., arrival of new employees, internal communication campaigns, workshops, or promotional offers — in coordination with Marketing and Sales.
• Prepare proposals for contract renewals or expansions, often involving collaboration with internal stakeholders (legal, finance, operations) to finalize terms.
• Provide coaching or guidance to junior Customer Success colleagues or account coordinators working on smaller accounts or supporting tasks.
• Attend internal strategy meetings to align on upcoming campaigns, pricing changes, or new product roll-outs.
• Document all client interactions, update CRM records and ensure follow-up actions are executed on time.

What you should bring:

• At least 3 years of B2B account management, customer success, or business development experience - ideally in HR Tech, employee benefits, sports, wellness, or related industries.
• Proven experience managing mid-size to large corporate accounts, with responsibility for growth, retention, and renewals.
• Bachelor's degree (HBO / university level) or equivalent professional experience.
• Familiarity with CRM systems (e.g., Salesforce, HubSpot or similar) and comfort using data to guide actions.
• Commercial mindset, strong interpersonal skills, and an ability to understand both HR and business needs of clients.
• Passion for fitness and wellbeing, or at least a strong affinity for healthy living and corporate wellness initiatives.

Your language profile:

• Fluent in Dutch and English, both verbal and written.

Your track record:

• Demonstrated success in growing and retaining corporate accounts in a services or subscription-based business.
• A history of achieving or exceeding targets for client satisfaction, renewal rates, or account expansion.
• Proven ability to deliver results through cross-functional collaboration (e.g., with sales, marketing, operations).
• Experience in contract negotiations, renewals, and upselling or cross-selling services to existing clients.

Your competency profile:

• Proactivity: You anticipate customer needs, identify potential risks or growth opportunities before they emerge, and act decisively.
• Client-orientation: You understand clients’ business context, align solutions with their strategic goals, and build long-term trusted relationships.
• Analytical insight: You interpret data (e.g., participation rates, churn signals), draw actionable conclusions, and design informed activation strategies.
• Communication & presentation: You articulate ideas clearly to stakeholders at all levels — clients, internal teams, senior management — and present proposals convincingly.
• Commercial acumen: You recognize upsell/cross-sell opportunities, navigate negotiations effectively, and align services to business value.
• Collaboration & teamwork: You work seamlessly across Sales, Marketing, Operations, and Customer Success teams to coordinate actions and deliver consistent client experience.