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Business Development Manager – East & South China

About the Role

HX Expeditions is seeking a dynamic and results-oriented Business Development Manager – East & South China to join our growing team. Reporting to the HX Commercial VP – Asia, this role is critical in driving regional sales growth, strengthening partner relationships, and enhancing the visibility of HX across key markets in Asia.

You will develop and execute strategic business plans for East & South China, actively engage with trade partners, support joint marketing efforts, and ensure our distribution partners are empowered to represent and sell HX products effectively. This role also includes representing HX at roadshows, training events, and marketing activations across the region.

Skills & Requirements

Key Responsibilities

Sales & Account Growth

  • Achieve monthly and quarterly sales targets by expanding existing business and identifying new opportunities and partners
  • Proactively grow market share across various distribution channels

Strategic Market Planning

  • Develop and implement strategic territorial business plans to increase HX brand visibility and drive sales performance
  • Contribute to go-to-market and trade marketing activities planning

Partner Engagement & Training

  • Conduct regular visits, sales calls, and training sessions for trade partners
  • Ensure agents understand HX's products and are equipped to promote and sell effectively

Trade Marketing Collaboration

  • Work with trade partners to execute marketing campaigns that drive inquiries, conversions, and brand awareness.
  • Support regional marketing initiatives as needed.

Operational Support & Problem Solving

  • Serve as the primary point of contact for trade partners, handling booking issues and coordinating solutions with internal HX teams.

Brand Representation

  • Represent HX at roadshows, trade events, product seminars, and marketing activities.
  • Provide expert product training across all partner tiers.

Client Interaction

  • Maintain strong relationships with partners through in-person meetings, virtual sessions, and calls.

Reporting

·Weekly 121 reporting to Commercial VP – Asia

·Log all activities and interactions accurately in Salesforce

Qualifications & Skills

  • Education: Degree in tourism, hospitality, business, or a related field (preferred)
  • Experience: Minimum of 5 years’ experience in a sales role within the tourism industry, with a proven track record of meeting or exceeding targets. Previous experience in cruise or hotel sales is highly preferred.
  • Communication Skills: Excellent relationship management, negotiation, and presentation abilities
  • Languages: Fluent Mandarin and English (spoken and written)
  • Analytical Ability: Strong capability to identify sales opportunities, analyse challenges, and develop solutions
  • Flexibility: Willingness to travel domestically and internationally, including occasional irregular hours to support global operations

Perks & Benefits

  • Competitive monthly salary: CNY¥22,000 + performance-based incentives
  • Annual leave and personal leave benefits are offered in full compliance with the Chinese Labor Standards Act and industry guidelines
  • Professional learning and development opportunities

Great Place to Work

  • Passionate Explorers - We are proud of our history and are driven to create more.

    Passionate Explorers - We are proud of our history and are driven to create more.

  • ‘Can-Do’ Mindset - We jump-in and proactively contribute to the greater good.

    ‘Can-Do’ Mindset - We jump-in and proactively contribute to the greater good.

  • Supportive and Collaborative Teams - We are curious and generous with our knowledge. We Trust.

    Supportive and Collaborative Teams - We are curious and generous with our knowledge. We Trust.

  • Genuine Interactions - We want all people to be their true selves.

    Genuine Interactions - We want all people to be their true selves.

  • Humble Leadership - We have a short distance between leaders and teams.

    Humble Leadership - We have a short distance between leaders and teams.

About the company

Since 1896, HX have championed sustainability in the expedition cruise sector. From launching the world’s first battery-hybrid expedition cruise ships to banishing heavy fuel oil and single use plastics from our fleet. We are at the forefront of driving sustainable practices in expedition cruises that prioritise greener travel.

For nearly 130 years we have been committed to continuously improving what we do for our guests but also for the people we work with.

We are a group of explorers who want to seek out the very best journeys for our guests but also for ourselves. We take our guests on big life-changing adventures, from the stunning wilderness of the Arctic to the incredible creatures on the Galápagos Islands all on our purpose-built expedition ships. Our HX fleet explore hundreds of destinations in over 30 countries across 5 continents.

Our ambition is strong and lofty – we want to become the number one sustainable expedition brand in the world. But we recognise we need passionate explorers, with can-do mindsets, humble leadership skills which bring people together for genuine interactions in a supportive and collaborative way.

As a newly branded company built on a 130-years heritage, HX is at an exciting new chapter and as we embark on this new journey, we believe your skills and passion could thrive. We are looking for talented explorers who want to join us on our exciting expedition to growth and success. This could include travelling and working in amazing HX hubs both on sea and land. From our impressive new Headquarters in London to our state-of-the-art Customer Service Centre just opened in Prague as well as various offices across Europe, the US and APAC.

One thing you’ll find whether on sea or land is a group of people, all connected with the same mindset and purpose - we want to explore more, champion sustainability and become the world’s very best expedition cruise operator.

Single-use plastic banHurtigruten was the first major travel company to have removed single-use plastic from its entire fleet and our hotels.

Hybrid Explorer shipsHX Expedition has two hybrid-electric powered expedition cruise ships that offer a 20% reduction of fuel consumption.

Beach cleanupsHX Expedition Teams encourage guests to take part in beach clean-ups, which results in several metric tonnes of trash every year being removed.

HX Expedition FoundationOur HX Foundation is a dedicated charity supporting local communities and environmental initiatives solely on the areas where HX’s Expedition ships sail, from the Arctic and Alaska to the UK, Galápagos Islands and Antarctica.

Tasnim Lykken | Contact Person

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HX Expeditions

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