Senior Manager, Field Marketing

Job Description

We are looking for a seasoned and strategic Senior Manager, Field Marketing to lead and scale our field and account-based programs across North America. This role is pivotal in driving pipeline generation, accelerating sales cycles, and elevating brand presence in key markets for a hyper-growth company focused on industry transformation.

Reporting to the Director, North America Marketing and a member of the broader global Demand Generation team, this individual will evolve the strategy, planning, and execution of high-impact field marketing initiatives, with an emphasis on account-based campaigns, virtual and in-person field events, and regional activations. The ideal candidate brings deep experience in field marketing, cross-functional collaboration, and data-driven decision-making.

You'll work closely with high-performing colleagues and programs that treat every dollar spent as an investment in measurable outcomes, moving beyond traditional event and campaign metrics to focus on conversion rates, deal velocity, and revenue attribution from an integrated marketing channel mix.

What You'll Do

• Strategic Ownership: Help define and execute the North America field marketing strategy aligned with regional sales goals and corporate objectives.
• Program Ownership: Own end-to-end planning and execution of ABX programs and key field marketing initiatives.
• Pipeline Ownership: Deliver measurable pipeline targets with full accountability for buying group-to-revenue conversion across target accounts and vertical segments.
• Stakeholder Engagement: Build strong relationships with Sales, SDR, and Customer Success teams to ensure field programs are aligned with business priorities.
• Partner Management: Support relationships with key partners, specifically global systems integrators and resellers, to jointly go-to-market and support pipeline generation goals.
• Global Calendar Management: Maintain and optimize the global event calendar, including evaluation of new opportunities and ROI analysis.
• Playbook Development: Enhance and scale the global field marketing playbook with best practices, templates, and process improvements.
• Data-Driven Strategy: Build North America field marketing strategy based on rigorous ROI analysis, pipeline attribution, and predictive analytics
• Conversion Optimization: Implement testing frameworks and optimization processes that continuously improve conversion rates from awareness to closed-won
• Scalable Systems: Design repeatable, scalable programs and processes that generate predictable pipeline growth in a hyper-growth environment