PR Director (Lagos-Based)
- Application Deadline: Dec. 20, 2025
- Lagos
- Hybrid
Company Overview
Our Client is spearheading a national-scale digital transformation of Nigeria's education sector with a mission to create a fully integrated digital learning ecosystem by providing students with cutting-edge technology, curated digital content, and a powerful Learning Management System (LMS) enhanced by Artificial Intelligence. Their goal is to build the future of education, today.
Job Summary:
The PR Director will drive the company’s public relations strategy in Nigeria, managing media relations and stakeholder communications to build trust amid skepticism. Based in Lagos, this role reports to the CMO and focuses on transparent, community-driven narratives to highlight the company’s private-funded model (no gov’t capex) and partnerships (e.g., UBEC, NatCom). The director will align global PR strategies with local execution, working with Omnicom (London) and Nigerian firms.
Key Responsibilities:
- Develop and execute PR strategies, including press releases, media briefings, and endorsements (e.g., Gov. Eno, Minister of Education) to counter “scam” perceptions and highlight transparency (audits, JSC/TWGs).
- Collaborate with Omnicom (London) on global PR frameworks, adapting for Nigerian media (e.g., Punch, Vanguard) and local languages (Hausa, Yoruba).
- Manage crisis communications, monitoring sentiment on platforms like X to address misinformation and drive 70% positive coverage by Q2 2026.
- Coordinate with local agencies for PR campaigns, events (e.g., town halls), and influencer partnerships (e.g., “Builder of the Month”) to boost social proof.
- Engage stakeholders (gov’t, NAPPS, UBA) to address implementation concerns (e.g., bureaucracy) via transparent updates.
- Track PR metrics (impressions, sentiment) to inform post-funding end-user strategies (April 2026).
Skills & Requirements
- A master’s degree in Public Relations, Communications, or related field from a European or U.S. institution (e.g., MA from UCL, NYU).
- 10+ years in PR at a major global PR firm (e.g., Edelman, Weber Shandwick, Ketchum), with crisis management experience in high-stakes or emerging markets.
- Willingness to relocate to Lagos, Nigeria, if currently residing outside.
- Expertise in cross-cultural PR strategies, collaborating with global (Omnicom) and local Nigerian teams.
- Fluency in English; local language proficiency (e.g., Yoruba, Hausa) advantageous.
- Must be open to frequent nationwide travel
Qualifications:
Benefits
- Annual Compensation Range- ₦42M – ₦70.2M / year ( $28,000 - $46,800)
- Comprehensive Health Insurance
- 21 Days Annual Leave Days
- Employee Engagement & Wellness programs
- Paid Trainings & Development
Great Place to Work
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Opportunities for career growth and development
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Dynamic and supportive work environment.
About the company
Workflow Consult is a global human resource firm that delivers all aspects of human resource management that spans Human Capital Strategy, Talent Management, Mentoring, Organizational Structure, Compensation and Benefits, Learning and Development.
We combine global expertise and local insight to design optimal organizational structures, and people processes for lasting improvement and performance for firms through a team of experienced HR professionals. We identify and recruit the very best person for every role, advise our clients on work structures and rewards to motivate their workforce in order to achieve measurable results and turn ambitious goals into reality.
Jane Odonwodo | Contact Person
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