Product Marketing Manager

Job Description

As Product Marketing Manager at Lylli, you’ll shape and execute the marketing strategy that accelerates our growth across key markets — with an initial focus on North America, the Nordics, and the DACH region. Your mission is to maximize awareness, conversion, and long-term engagement for Lylli’s reading experience.

You’ll act as a crucial bridge between our product, content, and marketing teams, defining a product marketing plan rooted in our business goals, brand strategy, and product roadmap. Your work will bring Lylli’s stories and reading experience to life through impactful campaigns, go-to-market plans, and data-driven insights — all fueled by creativity, curiosity, and a love of helping families discover reading through Lylli.

This role requires someone who combines strategic thinking with hands-on execution — someone who rolls up their sleeves and makes things happen.

What You’ll Do

• Set and execute a forward-looking marketing strategy and activation plan for key markets.
• Lead product launch and campaign planning, from ideation through execution and analysis, ensuring alignment with business goals and brand direction.
• Strengthen awareness and growth across channels through brand and performance marketing initiatives.
• Represent marketing in product and content forums, contributing to roadmap discussions, feature evaluations, and launch planning.
• Monitor campaign and product performance using data insights to optimize acquisition, engagement, and retention.
• Collaborate with internal teams and external partners (including platform partners such as App Store and Google Play) to secure visibility, share learnings, and drive results.
• Report on performance and key KPIs to internal stakeholders, distilling learnings into clear next steps.

What We're Looking For

• 3+ years of marketing experience from mobile apps, subscription services, or gaming, with a strong grasp of KPIs such as installs, engagement, retention, and LTV.
• A balance of strategic vision and tactical execution, thriving in fast-changing, cross-functional environments.
• Strong communication and stakeholder management skills, with the ability to align teams across product, content, and leadership.
• Experience in digital marketing and user acquisition, and a data-driven approach to optimizing campaigns.
• Solid project management skills, capable of running multiple initiatives in parallel.
• Passion for creating meaningful experiences for children and families, and a commitment to safe, inspiring digital products.
• Fluency in English; other languages (German, Spanish, Swedish) are a plus.
• A degree in marketing, communications, or a related field — or equivalent hands-on experience.

Good to know!
This position is full time and based in our Stockholm office with a hybrid working model. We apply a 6-month probationary period. You’ll need to be located in Sweden as we are unable to support relocation.