CRM and Growth Specialist
As a CRM & Growth Specialist at Albert, you will focus on the post-acquisition part of the customer journey—onboarding, retention, engagement, and upsell. You will work closely with Marketing, Product, Growth, and Analytics teams to deliver campaigns and experiments that drive meaningful growth. Using marketing automation tools (Braze, email, in-app messaging, push notifications), you’ll help engage, convert, retain, and monetize our users through data-informed campaigns and high-impact growth initiatives.
What You’ll Do
- Plan, build, and execute lifecycle campaigns across email, in-app, push, focusing on onboarding, engagement, retention, upsell, and monetization. Segment audiences, personalize messaging to optimize engagement and long-term user value, run A/B tests to continuously improve campaign performance and messaging effectiveness.
- Segment audiences and personalize messaging to optimize engagement, retention, and long-term user value.
- Collaborate closely with Marketing, Product, Growth, and Analytics teams to design and run growth initiatives and experiments, commercial initiatives, and monetization tests.
- Monitor campaign and experiment performance, track KPIs, and provide actionable insights to continuously improve lifecycle marketing effectiveness.
- Identify patterns and opportunities from user behavior and feedback to suggest enhancements in campaign flows, messaging, or the overall user experience.
- Maintain and optimize lifecycle content, ensuring clarity, brand alignment, and compliance with data privacy regulations (e.g., GDPR).
- Share insights with cross-functional teams to inform product, marketing, and growth decisions, staying current on industry trends and best practices.
Work with great people
Skills & Requirements
- You have an academic background in marketing or a related field.
- (+3 years) Experience in CRM, lifecycle marketing, or growth marketing. Experience in a subscription-based business is a plus.
- Comfortable with marketing automation tools, ideally Braze.
- Data-driven, analytical, and results-oriented.
- Driven and passionate about seeing results.
- Collaborative, communicative, and able to work across teams.
- Adaptable, proactive, and able to solve problems creatively.
- Fluent in English (other languages are a plus).
Great Place to Work
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Lots of activities, both on and off work hours!
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Flexible work hours
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Wellness Allowance
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Remote or hybrid work set up!
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Employer pension contribution
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Working language is English
About the company
At Albert, our vision is that every child across the globe has access to a tailored learning experience.
In a group of really passionate and talented people, we've chosen to contribute to our vision by building a series of games that give children a world-class, gamified, and fun experience while improving their mathematical and linguistic skills. Our aim is to combine content, data, and technology in a magical way to customize the learning experience of each individual user, irrespective of their age.
We're a fast-paced scale-up, where the route from idea to decision is shorter than to the coffee machine. Our company culture is strong, and curiosity and innovation is at the core of everything we do. And we all strongly believe that work should be full of joy and sparks.
Perks of joining the family
- You'll work for a just/good cause and use your talents to create a brighter future for the next generation.
- We actively contribute to the open source community.
- Lots of skilled and passionate colleagues to learn from and to have fun with.
- Empowered teams who get lots of guidance and no governance.
- Lots of benefits and activities both on and off work hours!
- Monthly pension contribution.
Join our journey, and we'll make sure you will have a blast!
2015Albert was founded with main focus on schools
2019Albert junior was released as a mobile app and focuse changed into b2c market
2020Albert expands and goes into Norway, Denmark and Poland!
2021Albert entered the stockmarket and acquired Jaramba and Sumdog
2022At present, over 300,000 families in 7 different countries have chosen Albert as their digital math teacher, a trust we are very proud of! Albert expands and enters Finland Albert acquired three more companies Strawbees, Swedish film and Holy Owly. We are now on our way to become the biggest edTech company in Europe!
2023Holy Owly Math launches in France with a great success and Albert Junior launches its first Math book!
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