Social Marketing Lead — Studio Planhat

Job Description

Mission

Build the distribution engine that makes Planhat un-ignorable.

Team

You'll be joining Planhat's in-house creative agency—Studio Planhat.

We're building a disruptive B2B brand across web, social and traditional print media channels, embracing new methods like AI and building plug-and-play systems for GTM teams that allow us to scale high-quality output infinitely.

then We're a team that's always hungry for new challenges. We prioritise scrappiness over seniority and do all our brand, design and distribution work in-house, instead of delegating out to agencies. We're based in Planhat's London hub. Since this is a fast-paced creative role, we need you on the ground in London with us.

Role

As Planhat’s Founding Social Marketing Lead, your mandate is to build and run the distribution engine that amplifies everything Studio Planhat creates—across social platforms, influencer networks, and earned media. Your job is to make sure Planhat’s positioning, messaging, and brand don’t just exist—they move: earning attention, gathering momentum, and placing Planhat into global conversation.

This is a Lead role with real ownership. You’ll define how Planhat shows up across digital channels—social, influencer, and earned—and you’ll design the systems that scale our reach, visibility, and momentum globally. You’ll start deeply in the craft: publishing, iterating, experimenting, and learning what actually breaks through, working alongside a team of best-in-class creatives across brand, web, and motion. You’ll model what great looks like in execution—shipping real creative and copy at scale—because you know the fastest way to build the right system is to prove it works.

Bigger picture, you’re here to architect how our stories earn attention, how momentum builds, and how Planhat expands its footprint across digital networks, communities, and influencers. You’ll design the cadences, distribution loops, and amplification patterns that turn Studio Planhat’s creative output into sustained global conversation.

This is a role for someone who thrives in ambiguity, loves building from first principles, and gets energy from making ideas travel further—and matter more—than anyone expects.

Responsibilities

Distribution & amplification

• Own the end-to-end distribution of Studio Planhat’s output across digital channels, including LinkedIn, X, Reddit, YouTube, and emerging platforms.
• Ensure our work is consistently amplified, correctly framed, and adapted for each channel—optimised for reach, engagement, and relevance.
• Monitor performance and continuously refine cadence, timing, format, and packaging to maximise visibility and momentum.
• Activate organic, influencer, and earned distribution to extend reach well beyond our owned channels.

Packaging & adaptation

• Turn long-form brand and product work (films, editorials, blogs, launches, case studies) into channel-ready social expressions designed to travel.
• Partner closely with brand, design, web, and motion to ensure assets are visually and tonally optimised for each platform.
• Refresh, reframe, and repurpose existing content to extend its lifespan and impact.

Narrative direction

• Define content themes and narratives by channel to build a cohesive, recognisable presence over time.
• Ensure distribution aligns tightly with launches, campaigns, events, and major brand moments.
• Experiment with hooks, formats, and framing to learn what resonates — and codify what works.

Systems & scale

• Track and interpret distribution performance across channels (reach, engagement, traffic, downstream impact).
• Turn insight into action: refine themes, guide future production, and improve ROI.
• Build repeatable playbooks for adaptation, distribution, amplification, and measurement.
• Lay the foundations for a scalable social and earned-media function you’ll later hire into.