Performance Marketing Specialist

Job Description

Acne Studios is a progressive luxury house and through collaboration and curiosity, we set high aspirations and strive for excellence. We value everyone’s contribution and embrace feedback to develop ourselves and others. We aim to minimise our environmental impact across all our operations and to address societal challenges in the way we conduct our business.

As a Performance Marketing Specialist, you’ll be part of the e-commerce team, reporting to the Digital Marketing Manager. You’ll collaborate closely with internal teams and external partners to deliver data-driven campaigns that enhance customer acquisition, drive online sales and elevate the shopping experience across global markets.

CULTURE OF COLLABORATION

We firmly believe that when you feel supported, included, and trusted, it enables you to enjoy your work and thrive in it. You will be a part of a team of colleagues with diverse roles and backgrounds, each with their unique skills and experiences.

WHAT YOU WILL DO

As a Performance Marketing Specialist at Acne Studios, you will execute and optimize lower-funnel paid search, shopping, affiliate, and paid social campaigns across global markets to drive qualified traffic and convert customers. You will handle budget on a day-to-day basis to ensure strong ROI, while continuously monitoring performance data to optimize channel efficiency.

Using digital analytics and reporting, you will surface actionable insights to improve conversion performance and identify new opportunities for incremental growth - contributing directly to a high-performing, data-driven digital funnel that supports both short-term results and long-term brand success

Key areas of responsibility include (but are not limited to):

• Plan, execute, and optimize paid search, shopping, affiliate and paid social campaigns across global markets to drive profitable traffic and conversions
• Manage performance marketing budgets with a strong focus on ROI, efficiency and brand integrity
• Analyze campaign data and user behavior to uncover insights, improve targeting and enhance the digital customer journey
• Collaborate cross-functionally with e-commerce, CRM and creative teams to align campaigns with business goals and brand messaging
• Monitor and report on campaign performance, sharing key learnings and recommendations with internal stakeholders
• Oversee and manage product catalogues and feeds for social and search channels in close collaboration with the E-commerce and Social Media team
• Conduct research using Google Analytics or other tools to find new opportunities and customer segments to improve campaign targeting
• Effectively track campaigns within existing analytics platforms, to ensure consistent and accurate reporting

WHO YOU ARE

You have high aspirations and focus on details that create substantial impact. You enjoy working as a team and you embrace feedback to develop yourself and others. You are curious and thrive in a dynamic environment. Cooperation, respect, and clear communication are important, along with your ambition to learn and grow. If these qualities speak to you, we would love to have you on our team.

Specific personal qualities for this role:

• Growth-minded with a strong grasp of performance metrics and business impact
• Curious and proactive, always exploring new trends and contributing fresh ideas
• Analytical, detail-oriented, and structured in your approach
• Adaptable and thrives in a fast-paced, ever-evolving environment
• Passionate about culture, with a strong interest in the luxury and fashion industries

Specific experience and knowledge for this role:

• 3+ years of hands-on experience in performance marketing, ideally within luxury fashion, retail, e-commerce, or media/advertising agencies
• Proven ability to manage media budgets and optimize for both short- and long-term performance outcomes
• Strong analytical skills with experience in developing paid media plans, managing timelines, and interpreting campaign data
• High proficiency in platforms such as Google Analytics, Google Ads, Meta Ads Manager, Merchant Center, and Commerce Manager
• Familiarity with A/B testing and data visualization tools (e.g., Looker Studio)
• Experience with audience segmentation and targeting strategies
• Familiarity with CRO and SEO is a strong plus
• Technical know-how in campaign setup, tag management (GTM), and reporting via Google Analytics 360 or BigQuery
• Fluent in English, with excellent communication skills

What matters most to us is not whether you master all the listed knowledge and skills. We are dedicated to recognising the potential in each individual. We embrace diversity of people as well as ideas and viewpoints and encourage everyone's individual expression of their own identity.