Business Unit Director
- Applications are considered on a rolling basis
- Stockholm
- Hybrid
At Lime, we build market-leading CRM solutions that help companies create extraordinary customer relationships. Now we’re looking for a Business Unit Director to take full ownership of Lime Go – our fast-growing business area dedicated to becoming Europe’s most user-friendly sales CRM for SMB B2B companies.
This is a unique opportunity to run a scale-up within the Lime Group – with the backing of a profitable, listed tech company, but the freedom to innovate and push boundaries like a startup.
What you’ll do
As Business Unit Director for Lime Go, you will:
- Lead the day-to-day operations of all Lime Go teams: Sales, Customer Success, Marketing, Product/Design & Engineering.
- Drive high-velocity B2B SaaS sales and ensure measurable results in line with the business plan.
- Translate strategic goals into clear, actionable outcomes using OKRs and key initiatives.
- Build, coach, and inspire a high-performing leadership team of 5 direct reports (~24 people in total, including a remote engineering team in Krakow).
- Act as the face of Lime Go; representing the product and team both internally and externally.
- Run group-wide initiatives such as hiring, compliance, and company setup, in close collaboration with Lime Group functions.
What we’re looking for
We believe you are a hands-on leader with a proven track record in scaling SaaS businesses. You combine commercial sharpness with operational drive and a people-first mindset.
- Background: SaaS/tech experience is a must. Scaleup/startup exposure preferred.
- Commercial experience: Proven track record in closing B2B SaaS mid-market deals (50–250k SEK ARR).
- Leadership: A minimum of 7 years’ experience leading leaders and cross-functional teams, ideally in times of growth and change.
- Operations focus: Strong ability to break down strategic vision into concrete, weekly team deliverables.
- Tech fluency: Solid experience from a SaaS/tech environment, with strong understanding of product cycles and product/tech integrations. Familiarity with CRM is a plus.
- Languages: Fluent in Swedish and English.
- Location: Stockholm (on-site presence required).
Skills & Requirements
Who you are
- Humble, curious, and people-oriented; you thrive on building culture and celebrating wins as a team.
- A culture hero who inspires, challenges, and helps others reach new levels of performance.
- Comfortable being the public face of Lime Go, driving brand presence in the market.
- Motivated by solving tough challenges, like reducing churn in legacy portfolios, tightening ICP focus, and scaling internationally.
Why join us?
At Lime Go, you’ll get the best of both worlds:
✅ The energy, autonomy, and pace of a scale-up.
✅ The stability, resources, and experience of the Lime Group.
✅ A chance to make a real mark on the European SaaS landscape.
You’ll be reporting directly to our CEO Tommas Davoust and play a central role in shaping the future of Lime Go.
Ready to take Lime Go to the next level?
Apply today and join us on our journey to becoming Europe’s most user-friendly sales CRM for SMB B2Bs.
Great Place to Work
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Tight-knit team
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Collective agreement
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Startup & place to grow
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Modern UI
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Clear vision for the future
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Flexible work preferences
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Competitive salary
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International expansion
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Avg. growth 20%/year = new roles
About the company
Lime Go is a Data Enriched CRM designed for growing teams that want a simple and powerful sales tool to attract new customers and create exceptional customer relationships.
We are an autonomous business unit within the Lime Technologies Group, giving us the awesome perks of being a Nasdaq-listed company as well as the freedom of a startup.
Currently, we have 1300 customers across Sweden, Norway & Denmark, and our end goal is to become the obvious CRM choice for ambitious companies across Europe.
We are growing rapidly and are looking for new colleagues to join us on this exciting journey – let’s conquer Europe together!
202315 people onboard. All time high records, launching new price tiers, rewamp website, launching new product features & integrations. Let's go
2022Lime Go breaks loose and becomes a brand new business area within the Lime Group. 3 employees and a clear vision is set! This is only the beginning.. 6 months later and 11 people onboard. Larger deals, bigger customers and launching in Norway & Denmark.
2021The new interface is launched for all customers, leaving Knockout and facing the future in React/Redux in a modern & powerful suit.
2020The new UI released and the inflow at our support department was quiet as a bad joke on a stiff dinner party. Success!
2019Redesign project initiated. Lots of customer interviews, betas and bugs. ~30 thousand lines of code was about to happen in 1,5 years.
2013The first version of Lime Go is born.
2011Development started.
Felicia Oor | Contact Person
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