Greenland Ambassador

Job Description

Overview:

At HX our purpose is to awaken people to the beauty and fragility of the planet, with adventure that reignites a sense of wonder. We take curious travellers to incredible destinations, sustainably and in true expedition-style. We bring them off the beaten track, to special destinations across the Arctic, Antarctic, Galapagos, British Isles, Alaska, Northern Norway, and Central / South America.

The HX Greenland Ambassador is a position representing HX as a key partner to suppliers, local communities, and organizations across Greenland. This role is instrumental in bringing HX closer to Greenlandic communities, ensuring that our operations are culturally respectful, environmentally responsible, and aligned with local needs. The HX Greenland Ambassador will focus on building and maintaining strong relationships with communities, local businesses, and tourism stakeholders to create authentic, meaningful experiences for our guests while supporting Greenlandic communities.

Working closely with the Product Leadership Team, the Greenland Ambassador will play a central role in improving HX’s product offerings in Greenland, including itinerary development, shore experiences, and partnerships with local suppliers. The ideal candidate will be well-connected in Greenland, deeply understand Greenlandic culture, traditions, and tourism dynamics, and be passionate about connecting HX’s brand with the essence of Greenland. This is a unique opportunity to strengthen HX’s presence and reputation in Greenland while driving innovation in how we engage with the region. The Ambassador will support operations during challenges, offering on-the-ground insights, practical solutions, and local connections to help ensure smooth and safe voyages. They will also gather market and destination insights and support collaboration across departments, including Operations and Sales teams.

We are looking for an individual with a positive, can-do attitude and an energetic personality capable of injecting excitement and passion into their work. The ideal candidate understands and values the impact their work has on HX, our guest and the environment, and demonstrates traits of being a strong collaborator that is also agile and curious about the places we visit.

We are a passionate team who deliver our global operations from every corner of the world and our people are instrumental in continuing to inspire this adventure, play their part and deliver on our promise of guest centric and memorable experiences, benefiting the communities we visit, enriching our guests and inspiring a more sustainable world.

Key Responsibilities:

• Deliver and execute responsibilities in a safe manner.
• Ensure a holistic and strategic mindset towards building and managing strong relationships communities, local businesses, and tourism stakeholders
• Represent HX in Greenland and act as the main contact for local partners.
• Collaborate with the Product Leadership Team to enhance itineraries and shore experiences.
• Provide tourism trends and competitor insights to guide strategy.
• Act as a local operational support resource, assisting with logistics, guest needs, and community coordination in dynamic situations.
• Build and Maintain Greenland Gateway relations (Nuuk and Reykjavik) including annual visits to maintain and build relationships with key stakeholders.
• Work cross-functionally to ensure consistency and authenticity in all Greenland programs.
• Support HX Market Heads and PR/Comms as it relates to representing and championing the HX brand through various media channels and across various stakeholders.
• Support the Expedition Product Pre/Post Team to map the political landscape in itinerary planning and support voyage planners in building relationships in Greenland.
• Carefully plan, oversee, execute and evaluate clearly defined strategies, including the ability to proactively identify complex problems, think critically and be open to new ideas
• Exhibit and champion the HX Purpose and Spirit.