Ecommerce & Digital Marketing Analyst
- London
- Hybrid
Role Overview:
As the Ecommerce & Digital Marketing Analyst, you will play a pivotal role in evaluating website performance and campaign effectiveness to generate actionable insights that enhance commercial success. Leveraging tools such as Google Analytics 4, Hotjar, Microsoft Clarity, and Infinity Call Tracker, you will help identify how to drive efficiencies in how we attract, engage, and convert traffic—ensuring Ecommerce and Marketing teams remain data-led in their decision-making.
This role requires a blend of analytical rigour, commercial acumen, strategic thinking, and strong communication skills. You’ll regularly present insights and recommendations to senior commercial stakeholders with clarity and confidence.
Key Responsibilities:
Commercial Reporting & Business Insights:
- Analyse the performance of sales-driving campaigns, delivering weekly insights to ensure senior stakeholders have the necessary insights to make informed decisions.
- Evaluate and report on the alignment between traffic source intent and onsite experience, making recommendations to improve relevance and outcomes.
- Provide deep dives into onsite behaviour of traffic, by source, analysing their online journeys to uncover opportunities to optimise towards greater performance on site and to drive efficiencies across the media mix.
- Present data in visually compelling formats to quickly highlight insights, and deliver clear presentations that communicate findings, strategies, and data-driven recommendations.
- Partner with the Ecommerce merchandising lead to uncover actionable insights on product performance and trends, helping to inform merchandising strategy, support sales growth, and align with broader commercial objectives.
Website Optimisation:
- Develop and maintain a roadmap for user journey analysis, uncovering friction points and optimisation opportunities by audience segment and channel source.
- Prioritise findings based on scale and commercial impact to support strategic decision-making and effective resource allocation.
- Collaborate with Ecommerce team members to shape the A/B testing roadmap, analyse test data, and drive optimisations that inform future campaign, content and user journey initiatives.
- Support Ecommerce team members in planning business initiatives across the website, providing data to inform content strategies and enhancements aligned with business objectives.
Day to Day Operations:
- Daily health check on core web metrics including sessions, engagement and bounce.
- Identify key success metrics across audience segments, ensuring an outcomes-based approach to measuring performance.
- Collaborate with the Ecommerce team, local marketing leads, and agencies to align on KPIs and establish mutual targets for each audience segment.
- Stay updated on Ecommerce reporting tools, trends, and best practices, ensuring we remain aligned with industry advancements.
Collaboration & Stakeholder Management:
- Act as the central analytics contact across Ecommerce and Marketing, bridging the two functions with shared performance insights and data-driven alignment.
- Support local marketing teams with custom reporting needs while ensuring consistency within global analytics frameworks.
- Collaborate with team members across SEO, content, merchandising, and campaigns to support decision making.
Skills & Requirements
Skills & Qualifications:
- Minimum of 5 years’ experience in ecommerce and digital marketing analytics, ideally in a global or multi-market context.
- Expertise in using tools such as GA4, Hotjar, Microsoft Clarity, and Infinity Call Tracker.
- Advanced proficiency in Microsoft Excel for data manipulation and reporting
- Exceptional verbal and written communication skills, with the ability to present complex data to senior stakeholders in a clear and accessible way.
- Demonstrable ability to interpret traffic performance through the lens of media strategy, audience behaviour, and commercial goals.
- Solid understanding of digital marketing channels (e.g., paid search, Pmax, Demand Gen, paid social, display, organic), including how each drives user intent and behaviour on site.
- Commercially minded with the ability to quantify impact and influence strategy through data.
- Strong sense of ownership, accountability, and commitment to meeting deadlines.
Great Place to Work
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Passionate Explorers - We are proud of our history and are driven to create more.
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‘Can-Do’ Mindset - We jump-in and proactively contribute to the greater good.
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Supportive and Collaborative Teams - We are curious and generous with our knowledge. We Trust.
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Genuine Interactions - We want all people to be their true selves.
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Humble Leadership - We have a short distance between leaders and teams.
About the company
Since 1896, HX have championed sustainability in the expedition cruise sector. From launching the world’s first battery-hybrid expedition cruise ships to banishing heavy fuel oil and single use plastics from our fleet. We are at the forefront of driving sustainable practices in expedition cruises that prioritise greener travel.
For nearly 130 years we have been committed to continuously improving what we do for our guests but also for the people we work with.
We are a group of explorers who want to seek out the very best journeys for our guests but also for ourselves. We take our guests on big life-changing adventures, from the stunning wilderness of the Arctic to the incredible creatures on the Galápagos Islands all on our purpose-built expedition ships. Our HX fleet explore hundreds of destinations in over 30 countries across 5 continents.
Our ambition is strong and lofty – we want to become the number one sustainable expedition brand in the world. But we recognise we need passionate explorers, with can-do mindsets, humble leadership skills which bring people together for genuine interactions in a supportive and collaborative way.
As a newly branded company built on a 130-years heritage, HX is at an exciting new chapter and as we embark on this new journey, we believe your skills and passion could thrive. We are looking for talented explorers who want to join us on our exciting expedition to growth and success. This could include travelling and working in amazing HX hubs both on sea and land. From our impressive new Headquarters in London to our state-of-the-art Customer Service Centre just opened in Prague as well as various offices across Europe, the US and APAC.
One thing you’ll find whether on sea or land is a group of people, all connected with the same mindset and purpose - we want to explore more, champion sustainability and become the world’s very best expedition cruise operator.
Single-use plastic banHurtigruten was the first major travel company to have removed single-use plastic from its entire fleet and our hotels.
Hybrid Explorer shipsHX Expedition has two hybrid-electric powered expedition cruise ships that offer a 20% reduction of fuel consumption.
Beach cleanupsHX Expedition Teams encourage guests to take part in beach clean-ups, which results in several metric tonnes of trash every year being removed.
HX Expedition FoundationOur HX Foundation is a dedicated charity supporting local communities and environmental initiatives solely on the areas where HX’s Expedition ships sail, from the Arctic and Alaska to the UK, Galápagos Islands and Antarctica.
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